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10 Reasons Why Small Businesses Need Well-Designed Websites

10 Reasons Why Small Businesses Need Well-Designed Websites

While it’s the norm for businesses to have a website nowadays, great web design will set you apart from the competition. It’s worth doing research about the importance of website design and investing your time into crafting a website that facilitates an excellent user experience. Today, we’re going to show you 10 benefits of having impressive web design. 

Make a Great Impression

First impressions matter, especially when it comes to web design. If you want the best chances of converting a site visitor to a customer, great visual design is crucial. You only have a tiny window of time to appeal to your viewer’s eye before they make a snap judgment. In fact, research shows that it only takes the average user half a second to form an opinion about your site – and this directly factors into whether they click off or keep reading. You simply can’t underestimate the importance of web design. 

While, ideally, every portion of your website should be designed well, there are six areas in particular that draw the most attention from users. We’ve measured “attention” based on the amount of time that site users spend focusing on each element of the webpage: the logo (6.48 seconds), the main menu (6.44 seconds), the search box (6 seconds), the main image of the site (5.94 seconds), the written content (5.59 seconds), and the page’s footer (5.25 seconds). 

These figures really show the importance of having a good website layout. Think of your website experience like a round of speed dating. You’ve only got a set amount of time to hook in the user – so be sure to put your best foot forward. 

picture showing areas of a website where viewers focus most of their attention

Integrate It Into Your SEO Strategy

Would you like to see your content rank higher in search engine results? One great way to climb the ranks is to incorporate great web design into your SEO strategy. If you don’t have a well-designed site, you risk wasting all of the organic equity that you’ve been building up. So, what SEO-friendly factors should be incorporated into websites for small business owners? 

One major element is mobile-friendliness. Google has previously made it clear that they are prioritizing mobile-friendliness as a ranking factor for SERPs. And it makes sense – over half of all Internet traffic comes from mobile devices 

Another element that can help you get eyes on your content is a sitemap. Search engines have to crawl and index websites before the site can show up on SERPs. By providing a sitemap, you’re telling these crawlers which parts of your site are the most important. What’s more, sitemaps have inbuilt metadata that can be helpful for getting you higher up on the results pages. 

For more ways to improve your site’s SEO-friendliness, check out this list of strategic SEO decisions. There are many ways to increase your site’s SEO integration – some are simple, but others require an expert eye. This is why your small business needs a website developer that can take every detail into account. 

Build Trust With Viewers

Beautifully designed websites have become the norm. If your site is confusing, badly designed, or just plain ugly, visitors might think that you are engaging in shady, illegitimate practices and that your services are a scam. You could be offering the best product in the world, but missing out on customers because of the lack of trust. By having great web design, your visitors will feel safe and stay on the site longer, thus increasing the chance that they will convert to a customer. 

Show Off Your Products

Nowadays, the majority of consumers do a quick Google search before heading out to a physical storefront. This is a great opportunity for websites for small businesses to show visitors their best products and services. Be sure to accompany each one with beautiful images and lots of written details. This way, viewers will enter your physical store and already have a great impression of your products. Here are a couple of examples of good website design, in which the products are highlighted. 

This website has a clear design, eye-catching colors, and a high-quality photo of the camper product.The website uses high contrast and geometric shapes to pull in the viewer’s attention.

Boost Your Mobile Traffic

As mentioned before, most consumers use their mobile devices when searching for products. Obviously, this is a big reason why mobile web design is important. 

yellow graph on red background showing latest mobile traffic trends

But what can you do to increase the number of mobile visits to your website? The best websites for small business owners have these mobile-friendly features:  

  • Quick loading times. Visitors are 32% more likely to bounce if your page load time is 3 seconds when compared to 1 second. And, if it takes 6 seconds to load, the figure skyrockets to 106%. Don’t undervalue the importance of a good website loading time. 
  • Easily navigable. Your site should have a clear menu button in mobile form so that users can easily work through and search the site. 
  • Zoomable images. Users prefer being able to tap on an image and see a high-quality, zoomed-in version, as opposed to pinching the screen. 

Set the Stage for Customer Service

People love to make connections and assign humanity to objects – and websites are no exception. When a visitor clicks onto your website and is greeted with an inviting and bright page, they’ll have the impression that your customer service representatives are welcome and open to users. On the other hand, if your site is outdated and clunky, visitors will assume that your customer service will be aloof and won’t value their users. Your website is the digital face of your business – do you want it to be a modern, enjoyable one, or an uninviting one? It’s important to contract a web designing team who can craft the exact atmosphere that matches your brand’s vision. 

Better Accessibility

It makes sense for your website to be accessible for people with disabilities – not just from an ethical standpoint, but from a business point of view as well. The more people who can comfortably use your website, the greater your sales conversions will be. In order to account for disabilities, your website’s content should be: 

  • Perceivable. Users should be able to use screen readers and other forms of assistive technology to help them hear and see your content. 
  • Operable. Users should be able to interact with your site’s content without needing to use a keyboard or a mouse. 
  • Understandable. Your website should be clear and understandable to users with the most rudimentary reading skills. 
  • Robust. Your content should be accessible via many forms of technology. 

Material by Web Design and DevelopmentHow Writing for Accessibility Improves Your SEOHow Writing for Accessibility Improves Your SEO

All of these play into the importance of a good website designer who understands accessibility guidelines. For more ideas on how to improve your site's accessibility, see the post on the right about using alt text to improve SEO and accessibility.

Clear Branding

Good web design can help you build a consistent brand, thus facilitating better connections with your audience. If you neglect your brand, your sales will be negatively impacted, and it could even end up affecting your search rankings. If you’re ready to start implementing branding techniques, we recommend starting with: 

  • Color scheme (you can evoke emotions with specific colors)
  • Fonts (keep your font families consistent across your web pages)
  • Company logo (it should be easy to understand and visually appealing)
  • Company slogan (keep it short and rhythmic)

By focusing on improving your branding, you can see better credibility, higher visibility, and a larger rate of conversions. 

Stay Competitive

One huge reason why website design for businesses is important is that competing websites have gorgeously designed sites. As we mentioned before, sleek, intuitive sites are the new normal. You’re going up against some of the best e-commerce websites for small businesses. So, if you are wondering “Why should I have a website that’s well designed?” – consider this: without a prominent and visually pleasing online presence, you are losing much of your potential customer base to competing services. 

Consistency Is Key

Optimized web design can create consistency across one page and throughout all of your site’s pages. If your site has different color schemes, fonts, and tones on each page, it comes across as unprofessional – and this will directly lead to a higher bounce rate. Build up your site’s consistency to keep viewers on your page for a longer amount of time; then, they’ll become more familiar with your business, and they’ll be more likely to become a customer. 

text claiming that 23% of revenue increase is attributed to consistent branding

Conclusion

As you can see, there are a huge number of reasons why you should have a well-designed website for your business. This list barely scratches the surface! The main importance of having a good website for a business is to rank higher on SERPs, provide a more satisfying browsing experience, and, ultimately, convert more visitors to customers. Are you ready to start taking advantage of web design benefits? Reach out to Direct Line Development for the best small business website design experience.

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