Actionable SEO Tips for Small Business Success

Actionable SEO Tips for Small Business Success

You’ve probably already heard that Search Engine Optimization (SEO) is a vital online marketing tool. However, even if you have a basic understanding of what SEO is, you may still not have a solid grasp of its importance for your business.

There are currently over one billion websites on the Internet, with millions being added daily. Google alone receives hundreds of billions of searches every month. Simply developing a website is not enough anymore. Your site is virtually ineffective if it doesn’t stand out from its competitors. That’s when SEO comes in.

Affordable SEO services for small business can help make your website more visible to people who are already looking for the services you offer. If your site is properly optimized according to the characteristics of promoting a small business and occupying high positions, it can become a profitable sales tool.

A bar graph indicating the number of local searches that result in a purchase

The importance of SEO for small businesses is undeniable at this point. About 97% of consumers access the Internet to find local services, and more than 90% browse the Internet for information before buying a product or service. Your website is open 24/7, which means that a potential customer can find your information at any hour of the day. That is, if the website is properly structured and offers useful content. When SEO is properly implemented, the website starts generating its own leads. Let’s use one of our clients, Concurrent HRO, as an example. They hired us to optimize their website incorporating the latest SEO strategies and techniques. Since we made it SEO-friendly, the traffic to the site has increased to over 2000%!

For both large and small businesses, SEO services can be an equally important digital marketing tool, but the strategies will differ. Many small business owners make the mistake of comparing their website to larger competitors. What they fail to realize is that bigger companies have promotion and marketing budgets equal to or greater than the monthly income of a small business.

An increasing number of companies understand the need for SEO and try to optimize their sites. According to recent statistics, SEO spending in the US is approaching $100 billion per year. This raises the question: how can small businesses compete in the market? The answer is simple: find an expert small business SEO company that can help you increase online visibility. But before that, check out our list of tips that might help you get the gist of SEO marketing.

SEO for a Small Business: Our Guide to Rank Your Website

If you are one of the thousands of small businesses striving to amplify their online presence and reach out to larger audiences, you need to start now and start small. While your competition is throwing money on expensive rebranding campaigns, start moving the needle in a sleeker fashion. Cover the basics by following our tips.

Fix Your Technical SEO Problems

It is very important that your site stays informative and error-free. If it contains a lot of 404 errors, Google and other search engines see that the user entering your site did not receive the necessary information and, therefore, left frustrated and dissatisfied. This may adversely affect your ranking in search engine results pages (SERPs). Here’s our guide to SEO basics for small business owners:

If you’re not sure where to start with technical SEO, pay attention to the following:

  • Check your site for 404 errors using Google Search Console, a free Google tool that helps you manage your site’s presence in search results. If you found some pages with the status code 404, you need to 301 redirect them to a working page.

Google search console report showing the number of warnings and errors on the site

  • Remove broken links. If your site has too many links leading to non-existent or inaccessible pages, it may severely impact ranking behavioral factors. To check your site for broken links, use the Google Chrome extension called Check My Links.
  • Set up important files, such as robots.txt and sitemap.xml, to influence the site indexing. Indexing the site means that search engines know how to read it, which is a crucial element of SEO for small business.
  • Improve download speed. If a user goes on a page that won’t load, they will not sit around patiently waiting for it to finally open. You can check the download speed of your site with the help of PageSpeed Insights and Test My Site.

Speed test report giving a website a perfect 100 score for desktopSpeed test report giving a website a 96 score for mobileResults of a speed test showing that the page speed is 0.5 seconds and the rating is fast

Learn How to Improve Your Local Search Rankings

Local SEO refers to the process of optimizing a website for your geographical location and nearby areas to attract more local customers. Successful local SEO for a small business means that traffic will finally start flowing to your site.  

According to Kissmetrics, 3 out of 4 searches for a local business near the user’s location result in an off-line purchase. If you are not using local SEO, you are missing out on the opportunity to get more potential customers.

Local SEO can help you stay visible to the local audience and rank higher in SERPs. Here’s a helpful guide on how to improve local SEO for small business owners:

  • Use the free Google My Business (GMB) service, one of the easiest and effective ways to rank a site within a particular location. Specify your physical location and service area to have your website show up in local searches.
  • Set your address, name, phone number, and add as much information as possible.
  • Use schema.org, a markup for SEO that helps Google and other search engines identify what your website is about, to fill out the information on your website. This the most efficient way to boost local SEO for a small business.

To understand why GMB is so important, picture this: your air conditioner broke down, and you are looking for a local contractor to fix it. You type a request into a search box and pick two companies. One of them detailed its contact information, hours of operation, and has over 30 reviews with 5-star ratings. The other doesn’t even offer half-useful information about its services. Which one will you end up choosing?

Poorly filled out google my business profile, use our SEO tips for small business to avoid thisSuccessful google my business profile is a crucial element of local SEO for small business

Ensure an Appropriate On-Page Optimization Strategy

Content is the most important tool of SEO optimization that drastically affects your success on the web market. Onpage optimization is basically the cornerstone of your entire SEO strategy. The content you add to your site needs to be optimized according to the latest SEO trends if you want it to rank high in SERPs. SEO services for small business owners typically involve transforming the content to make it unique, useful, and interesting enough to engage visitors.

Here’s what you need to consider when optimizing a page:

  • Make sure your URLs are user-friendly. Avoid long words and numbers in the page address. URLs must be clear and brief so that the user can understand exactly which page he or she is on (for example, /roofing-services or /residential-carpet-cleaning). Bonus tip: use your primary keyword as part of the URL.  Material by SEOHow To Do SEO For Your Own Website Part 1: The Semantic CoreHow To Do SEO For Your Own Website Part 1: The Semantic Core
  • Always add keywords to texts. Learn which words the potential customers use to find your services and add the most relevant searches to the website. Remember that the number of keywords should not be too overwhelming; otherwise, Google will mark the page as spam and ban your website. The preferred density of keywords in a text is around 2-5 percent. Google Keyword Planner is an efficient tool that can help you build a keyword map for your site. 
  • Don’t forget about meta tags. Always fill out page titles and meta descriptions for your site using keywords. The title needs to be informative and catchy to convince the user to visit the page. The description usually offers a snippet of what the content on the page is going to be about. It also helps search engines identify the page’s content. We offer truly affordable small business SEO services that include content optimization and professionally written texts with meta tags.
  • Add internal links. By placing links from one page to another, you help Google understand the hierarchy of the content and enhance ranking behavioral factors for your site. The more links to a page, the bigger its page rank, which means the search engine can recognize the importance of every individual page.

Take Steps to Boost Conversion Rates

SEO promotion essentially has one goal — to generate leads and boost your reach. If you have completed the steps above and your website has started getting more traffic, it still does not mean that the visitors will end up using your services. To help a small business, an SEO company needs to prompt visitors to make a purchase and boost your sales. Finding the best SEO Companies for small business can be a real headache, so here are some ways to improve your website’s conversion rate on your own:

  • Add customer reviews. Putting real reviews on your site allows your brand to gain the trust of potential customers and plays a big role in their purchase decisions.
  • Offer the user a good deal. Come up with a unique offer that will help your small business to stand out. For example, offer free shipping, free inspections, discounts, or any other service not present on the websites of your competitors.
  • Use call-to-action buttons. It has been proven that buttons that work best contain more than two words and use a creative, attention-grabbing call-to-action phrase. If you’re not sure how to do it on your own, Direct Line Development offers affordable SEO services for small business owners that include design of call-to-action buttons.
  • Keep your customer feedback forms short. The optimal number of fields to add is no more than four. If your forms are too long, you are probably not going to receive much feedback, not even from satisfied customers.

Home page with blue call-to-action button inviting to get a free consultationAn arrow that leads to a bright yellow call-to-action buttonHome page for one of DLD clients with call-to-action button and special offerPop up sales promotion prompting to get a free meeting

Finally, don’t forget about user experience! Your website should provide a positive, meaningful user experience, regardless of the visitor’s location or which gadgets is being used. Responsive web design can increase the site visibility on all devices and drive traffic to your website.

The same website page optimized for desktop and mobile devices

Does Your Company Need Professional SEO Services?

Direct Line Development is a team of professionals specializing in SEO web marketing. If you want your website to rank high in SERPs but are hesitant to take the DIY route, contact us.

With DLD, you don’t need to worry about creating high-quality content and correcting technical errors. We don’t just scratch the surface; we dive deeper. Our team will handle it all.

We offer several options. You can get integrated services, including a new design and full website development, as well as SEO services. You can also choose one of our SEO packages for small business and simply optimize the content on your already existing website. Remember that working on various aspects of your site will give us more opportunities to take into account all the factors that affect its promotion. We can also create a custom design that will make you stand out by looking more unique and modern. Start conquering the digital market right now!

If you need a little more convincing to launch an SEO campaign for your website, here’s our offer: get a $1,000 discount for website development and SEO services from DLD today! All you need to do is simply contact us and mention SEO services for small business.

Let’s boost your website together! 

Alex Kudimov
Alex Kudimov

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