How To Do SEO For Your Own Website Part 3: Content Is Most Important

How To Do SEO For Your Own Website Part 3: Content Is Most Important

This article is a continuation of our series on SEO tips and tricks that you can incorporate into your own projects and achieve real results. In previous articles we have discussed a variety of topics and themes, such as creating your own semantic core and the best way to structure your site. These two topics are incredibly important and can be thought of as foundational knowledge in the SEO world. With that being said, we highly recommend that you go back and read those articles first before moving on. Search Engine Optimization is a combination of a many small things that contribute to huge results, so skipping these core components could negatively affect your ability to achieve desired outcomes. If you have already acquainted yourself with the previous articles, then you are ready to take your next steps forward in your website optimization process! Related MaterialsHow To Do SEO For Your Own Website Part 1: The Semantic CoreHow To Do SEO For Your Own Website Part 1: The Semantic CoreHow To Do SEO For Your Own Website Part 2: Structure of the SiteHow To Do SEO For Your Own Website Part 2: Structure of the Site

What is considered content by SEO standards?

While your instincts may initially tell you that content is simply the text that appears on your website, the actual definition is much more all-encompassing. Where search engine optimization is concerned, content is anything that is present on the website. This includes, text, images, audio, videos, or any other file extensions. The best websites optimize all the content they display, so it is good to ensure that your own site incorporates many different types of content for your visitors to experience. Commit this to memory now: content is the medium through which you will do the bulk of your active communication with Google and its algorithms. It is how you show search engines that this is indeed the proper page to display for whichever search query guided visitors to the page in the first place. You may have a beautifully developed semantic core and your site structure could be perfectly organized, but without the right content, Google doesn't know how to categorize your website or properly rank in it in search engine result listings.

A professional business website will undoubtedly be dominated by text as the main representation of its content, but this shouldn’t by any means be the only source of content available on the website. By incorporating videos and pictures for instance, you will greatly increase the amount of traffic that your site brings in from Google as well as reduce the overall bounce rate of your site through an improved user experience. Content is no joke. Trust us. Even though text is usually going to be a majority stakeholder in the bulk of the your website’s content, we do not want to downplay the significance of photos and videos as they pertain to search engine optimization. In fact, image optimization is a niche skill that developers learn on top of normal text optimization. Some websites consist mainly of images and thus can only be optimized using the image content available on their websites.

Google images search for directlinedev.comA unique image shows the name of the Direct Line Development companyUnique images of the Ben Manis Plumbing company on the first three positionsUnique images help SEO content optimization

How does content affect website promotion in search engines?

It could be said that content is the number one most important aspect of search engine optimization. We realize that this is a bit of an oversimplification, but we cannot stress enough how important it is in driving traffic to your website. Take it straight from the horse’s mouth: Google blatantly states over and over that the more unique a site is, the better chances it has of being promoted. Testing a site for the uniqueness of its content is relatively simple and intuitive. Simply copy a sentence from your site and paste it into Google’s search bar. If your website is not the first to appear with the section from which you copied your text, then your site is either not properly optimized in terms of its code (front-end and/ or back-end) or your content is not unique. It is important that you remedy such situations as soon as you can. Speaking of appealing to Google, you should also keep in mind that Google loves vast resources of information. If your website centers around a popular topic with many competitive keywords, your site should have hundreds of pages that are optimized properly so that it has a chance to compete for top positions in Google’s search engine result listings.

Website with unique content will be higher in rank, even if the content was copied

Website Content is not a ‘Once and Done’ Task

For those of you who were hoping that you would be able to simply write up your content once and be done with it forever, we have some bad news: website content requires consistent upkeep and maintenance to best perform on search engines. Google literally takes into account the “freshness” of your site’s content and the frequency with which you update it. This shows the algorithms that you are active with your site and thus, your business. Similarly, customers will appreciate seeing up-to-date information ready for their consumption, giving a human factor to your website. There are simple ways to accomplish this. For instance, you can add a Blog section to your website and make it a point to write a new post there at least once per week. Other sites use a News & Highlights section to keep the public (and Google) informed on the day-to-day activities of the company and its presence in the community. Doing so gives a personal touch and puts you in an optimal position to be successful with your search engine optimization endeavors. The key is to update this information consistently and increase the overall number of pages on your website.

Adding and updating content is very useful for SEO

What an ideally optimized page should look like

In the table below, we outline for you how to best optimize the content of each page of your website. Admittedly, the table is a somewhat simplified version of the complex schema we use to optimize our clients’ content, but we still guarantee that if you follow these instructions exactly as we present them, you will be successful. It is also worth mentioning that the complex and long-lasting elements of the video pages and tables are usually used on the main sections of the website as opposed to the subpages.

RuleExample

URL 

  • Must contain the keyword that you intend to promote
https://directlinedev.com/web-design/

Title

  • It should, in general, be about the page to which it corresponds
  • It must contain the keyword you intend to promote
  • It must be unique for each page (no duplicating!!)
  • The length of the description should be no longer than 70 characters
  • May contain territory
Web Design in Philadelphia

Meta-Tag
Description

  • Must contain the main keyword with a second or third word (tails)
  • Must be unique for each page
  • Should be a short synopsis of the content of the whole page
  • May contain territory
  • Length should be no longer than 160 characters
  • Must contain up to three key tails and specifiers, and these must be the ones used in the headings of the page
Are you looking for a Philadelphia web design company that offers responsive web page design services? We work in the greater Philadelphia region.

First Headline

  • It should be what the content is about
  • It should contain the keyword you intend to promote
  • It cannot be the same as the Title
  • Must be unique for each page
  • Must contain a tail or specifier
We are a Philadelphia-based web design company you can trust

One or more pictures

  • Should be captivating and centered around the topic of the page; visitors should want to scroll through them
  • Each picture must contain the tag alt + signature with the use of the keyword you wish to promote
  • The more unique the pictures, the better

First Text

  • Keyword must necessarily occur in the main text in the first sentence of the first paragraph and at least once
  • Must contain several tails and qualifiers

Second Headline

  • The use of a lower-level keyword with a root of the main
What is responsive web design?

Text

  • Must contain in its pure form the keyword of the lower-level which was used in the title
  • Must contain several tails and qualifiers

Quote

  • Quotation should be highlighted in bold
  • Must contain the keyword that the page is promoting

Bulleted List

  • Must contain the keyword being promoted
  • May contain tails and specifiers
  • At least 10 bullet points, with each point consisting of at least 71 characters

Another Headline

  • Use of a lower-level keyword with a root from the main
Why you should make a website that’s easy to use

Text

  • Must contain in its pure form the keyword of the lower-level which was used in the title
  • Must contain several tails and specifiers
  • Should be 1.5 to 2x longer than the first text of the page

Video

  • The video name should contain the keyword that the page is promoting
  • In the video description (on YouTube), you should include the main keyword as well as several secondary keywords
  • The video should be relevant to the topic of the page and have a good retention rate (the video should be well-made)

Another Headline

  • Use of a lower-level keyword with a root from the main

Table

  • Must contain at least 25 cells
  • Must contain the keyword in its pure form as a root from the main
  • May contain tails and specifiers

The Most Popular Content-Based Errors in Website Promotion

This may come as no surprise to some of you familiar with the way Google’s algorithms operate, but it is important enough to state over and over: do not, under any circumstances, copy content from another website and paste it onto your own. This will cause Google to flag your site as a copycat of another, costing you time, rank, and money. If you plan on having your site discovered through the use of images, it is important that you only use unique photos on your site. Even better if the images are originals. Another common mistake people make is when they think they are outsmarting the system by listing the keyword they are trying promote hundreds of times on the same page. When Google’s search engine methodologies were still in their developmental stages, this technique would have worked. However, Google has since evolved to overcome this trick. Nowadays, tactless tricks such as these will get you banned from promotion opportunities on the search engine. Finally, you must remember to draft the content of your site in a readable manner. Keep your current and potential customers in mind when doing so. It is no use if you perfectly optimize your website and yet visitors can’t stand to read what you have written because it is too clunky or poorly organized.

Methods that you should not use when you writing SEO content

Analyze the Competition and Draw Informed Conclusions

Many of our clients ask us how much text and pictures they should have on their website in order to achieve desirable SEO results. They expect there to be a magic number. However, this is not the case. The amount of content and keyword frequency for your site to be successful depends on the competitiveness of your industry and the keywords you hope to promote. For instance, if you are promoting a series of words that you know your competitors are also likely promoting, look at their sites. If they have hundreds of pages with each page containing at least 1000 words, you will, at a bare minimum, need to match that amount of content. Of course, it’s better to go above and beyond what your competition is doing. Search optimization is incredibly competitive, so you will need to be willing to put in the time and effort necessary in order for it to bring you tangible results.

The best version of content for the SEO

Conclusions

By now it is probably apparent to you that content is the number one most important aspect of website promotion on search engines. When you are distributing your time to the various aspects of SEO work on your website, content should, by far, take up the bulk of your attention. By giving website content its due diligence, you will immediately begin to see the specified results it brings. Further, by making the content interesting while optimizing it in accordance with information outlined in this article, you will retain more visitors and see a positive influence in your overall site conversion rate. If you are looking to boost the amount of new customers your website brings in through its optimized content but need some help getting started, feel free to contact us at Direct Line Development for expert guidance and advice!

The latest news from our blog

Why Shouldn't You Create A WordPress Website?
It is because of platforms like WordPress that there is a seeming over-saturation of web developers in today’s market.
Read more
How To Do SEO For Your Own Website Part 2: Structure of the Site
This stage is just as important as the first. In fact, all the results that you are to receive beyond this point hinge upon you completing this stage correctly. Make a mistake here and it could cost a lot of extra time and money.
Read more
What is SEO?
Search Engine Optimization, also known simply as SEO, is a technique by which programmers and internet connoisseurs methodically apply tried techniques to websites in order to increase their rank in popular search engines such as Google, Yahoo!, or Bing.
Read more
Your Complete Guide to the Website Development Process
When a developer sits down to build a website, he does not simply click a few buttons and magically create the site. Instead, the web design process is a series of intricate steps and stages that all depend on one another.
Read more
The Importance of Website Usability and SEO
In the past, we have written about the topics of user experience and search engine optimization quite extensively, but today we would like to hit on their multifaceted and interconnected relationship with one another.
Read more
58 Tips and Tricks Your Site Needs For Successful SEO Promotion
Take note that this article will be constantly updated and maintained as our research team develops even more techniques used to boost the results of your SEO endeavors.
Read more
Which is Better, Pay-Per-Click or SEO?
Different businesses have different online goals. For some, visibility means providing a useful resource for current clients to find relevant information about the service they currently receive from you. For others, the website is to serve as a key marketing tool to increase the amount of business that company does in general.
Read more
How To Do SEO For Your Own Website Part 1: The Semantic Core
This is our first article in a series whose main goal is to teach you the ins and outs of search engine optimization.
Read more
callchatmap