A company logo is an important component of formulating the image
In today's market realities, it is very easy to get lost in the ocean of competitors. So, survival can be identified only on what makes them appear different from the rest. One of the most effective tools for achieving this result is to develop a corporate identity, which of course includes professional logo design.
The main elements of corporate identity include:
- Logo design, its description and the ideas incorporated in it ("Legend")
- Different logo inscription and rules for their application
- Color and font solutions in logo design
- Error indication in the application of the logo
- Examples of models where corporate identity is used (business cards, letterhead, etc.).
We start with logo creation
Any corporate identity starts with a logo design (logo design manufacturing means a work on the logo design, the idea that it expresses). Before creating a logo we must have a clear understanding of what is the purpose of the corporate identity. Only then, after the target audience is defined and formulated, the production of the logo begins.
All the stylistic elements that are included in the design of logos subsequently will be embodied in the corporate style. Therefore, competent logo design should take into account the colors, fonts, and a list of visual characteristics.
Logo creation includes the development of several versions of the design layout. Layouts are presented to the client in order for them to select the best option. The development of logos held on this principle allows you to get the result that you want, and meets the wishes of the customer.
Design and creation of a logo and corporate identity of a company - is the recipe for successful business development. Corporate identity is the "face" of the company, and the correct formulation of that "face" can bring significant gains.
Let’s look closer at the process of designing a logo
showing it on the example of our PPP work. It can be described in such steps as:
- Briefing - discussion of the client's wishes.
- Looking closer on information about the client’s business, its history and its competitors.
- Creating sketches and concepts.
- Drawing of logos in an image editor.
- Presentation - several best logos of all the developed ones presented to the client.
After the Briefing, we consider the Client’s thoughts when it comes to designing the logo. One of the main things was - it must give the impression of a complete fun party - cheerful and noisy. Our Client’s sphere of activity is planning weddings, that is why, the Client mentioned that she would like the presence of a note, a cocktail, bride’s shoes or the veil on the logo and flowers, in dark purple and red colors. The logo shouldn't use the name of the company, only one letter "P" - written in italics while being encompassed in a bouquet of flowers.
The purpose of our Client’s company is to be known as the premier wedding planning company, with its mission - to provide excellent service to all brides and grooms who use Philadelphia Party Planners.
“Philadelphia Party Planners is a unique wedding and party planning service that focuses on making dreams come true. We listen to what is important and make those dreams happen no matter the budget. We focus on you so you can focus on the party.”
Another logo design example
The logo is a compact visual image of the company. It reminds customers what the company was founded for and plays a central role in its corporate style. The company River Restoration, specializes in damage and property restorations, emergency cleaning and protecting your property from fire, freeze, and water damage. They had quite a good logo, but there was no simplicity in the lines and colors. Their work is pure, but the logo was sloppy. So we decided to re-work the objects, correct the composition, edit the alphabetic distance, colors, and fonts. See the corrected version below.
Our designers are able to create a logo of any kind, whether it be text based, symbolic or a combination of both. Style can also vary from classic to futuristic. Designers not only pay attention to the image but also on the correct font design. With the request, our studio can design a logo with handwritten letters, which includes no analogs.