Our client, AOR Information Technology Solutions works in the IT sphere, providing computer support and consulting services to their customers.
We have conducted research to get a better understanding of the AOR audience and found out that it consists mainly of people who were around before computers, people who like to call someone who will help them understand their computer needs. AOR is a client-oriented company, that is why our decision, for a company who offers Help Desk services for people who may have computer problems, was that it is of paramount importance to have a good looking, user friendly, and easy to use and navigate website while also meeting modern trends.
We started by going through the old website and paid closer attention to the color scheme of the future website - it should have continuity with all the objects on the pages. Furthermore, they should be complimentary with each other. We decided to use the color spectrum which was on their logo - soft green and blue. AOR's logo with the green laptop and blue cross on the screen was improved as well.
While planning wireframes and design elements we also chose the “first aid cross” from the logo to use on the buttons with AOR's services descriptions. The white background with juicy blue and green blocks looks great and attracts visitors' attention, which is a necessity.
The first impression of a business with their website is the most important, so the body image on the background on the top of the site consists of smaller images related to the IT sphere theme - it was designed to illustrate the field of AOR's activity and fulfill site's bright decoration. In addition to that, we used pictures of people holding laptops and tablets in their hands because it is a proven way to attract visitors and make them pay attention to a sphere of your business.
Sure, correct photo selection, custom design and ease of the website use are very important... but what about the adaptive layout? The presence of an adaptive layout is something that makes your website competitive on Google's rankings. We also paid a lot of attention to the design of all the pages on the website to look equally great on any of your devices!
If you are offering your services on the Internet, Direct Line Development could help you with it! Give a call to our reps, tell them where you found out about us and get a discount!