Website Maintenance 101: What to Look Out For

Website Maintenance 101: What to Look Out For

A common problem we often encounter with customers happens when they want to launch a site but completely neglect website maintenance. It doesn’t matter how much it costs to develop a website, the job is not finished after the site is launched. The common belief is that the site will not require any additional costs and services other than updating the content.

So what happens next? The site stops working at the most inopportune moment, or problems with the domain begin. To make matters worse, someone else buys your domain because you forgot to pay for its renewal. Then, some pages or contact forms become inaccessible to users. All this negatively affects the client’s credibility on the Internet, search positions, and sales.

Your users and customers rarely complain about a non-working form or page on the site. They will keep silent about the fact that the site is unavailable, and it may take weeks before the site owner detects the issues. Even worse, a slow or broken website can be detrimental to your business. In fact, one of the common problems we see happens when a low loading speed causes your conversion rate to drop. In our blog, we share some tips on how you can increase your site’s loading speed.

As soon as the company realizes that the site needs updating, it is often difficult to find passwords and server login information. In the worst case scenario, the person who had all this information no longer works for the company.

All of the above can be easily avoided if you know what website maintenance includes.

Keep Your Site Up-To-Date with a Website Maintenance Plan

What is website maintenance? The truth is, the answer varies based on your needs. Typically, a good website maintenance plan includes security updates, plugins and integrations, and various checkups and updates that are done weekly or monthly.

Below we have listed the most important aspects of website maintenance, as well as the subtleties and features that are worth mentioning.

Hosting

Your site, like any program, is a collection of files. In order to make it accessible to online users, you must move it to a server. After publishing the site to the web, you need to ensure timely payments for site hosting services.

A website hosting provider is a company that rents out server space for housing your website’s files.

The price depends on the amount of traffic you get, the size and complexity of your site, and the type of services provided by your host.

the largest domain name providers in the world

When choosing a web host service provider, pay close attention to the following:

  1. Accessibility. Using servers with insufficient computing power and unstable internet connections can often block access to your site. This not only makes it impossible to view pages or make online purchases, but it also leads to low rankings in search engines such as Google, Yahoo, and others. A 99.5% reliability rate is usually enough, but sometimes 99.9% or higher is required.

  2. Customer service. How efficiently and quickly do you fix technical issues? How does your support service work? Virtual private server (VPS) hosting, which offers 24/7 customer support, is the best choice. Also, pay attention to those who, in addition to emails, provide support through chat rooms and social media.

  3. Security. In addition to ensuring the availability of your data, you need to use a secure hosting solution. Every website requires proper security and, in some cases, advanced protection is needed. For example, the site may store personal user information or process credit or debit card transactions. With a quality website maintenance plan, you protect your site through the use of firewalls, malware detection tools, and other security measures.

Domain name

If your site is accessible online, it means you have a registered and prepaid domain name.

A domain name is the address where users can find your site online.

Choose the name wisely — the success of your site depends on it. For a business, the domain should either contain your company name or reflect your industry. After acquiring a domain name, you’ll need to renew it every year. If you neglect this aspect of website maintenance, your site will be unavailable until you make the payment. What’s even worse is that someone else will be able to buy your domain name.

Laptop, keyboard, and search field that says “domain”

Domain names that have been around for a long time are more trusted by search engines. If you want to create a new site, we recommend that you do not change the domain name, especially if you want to boost your business with successful SEO services.

Backups

Many companies neglect to think about cybersecurity until it is too late. Cyber ​​threats and DDoS attacks can lead to the loss of critical site data. We recommend running a complete backup of your site every so often throughout the year.

 the frequency at which data records get lost or stolen

If you are working in e-commerce or your site contains a substantial amount of information that is vital to your company, data recovery may reduce losses and save your business.

If you have a team of IT specialists, they probably monitor the timeliness of backups. Having a monthly website maintenance agreement with a web design agency will give you peace of mind so that you never have to even think about these things.

Continuous improvement

Material by Web DevelopmentTHE 7 STEPS TO CHOOSING THE RIGHT WEB DESIGN COMPANYTHE 7 STEPS TO CHOOSING THE RIGHT WEB DESIGN COMPANYWHY SHOULDN'T YOU CREATE A WORDPRESS WEBSITE?WHY SHOULDN'T YOU CREATE A WORDPRESS WEBSITE? You should always keep your site up to date. An advanced website maintenance plan includes uploading fresh content, adding new modules for improving the conversion rate, coming up with unique selling propositions (USPs), and so on. As you attract more visitors through marketing campaigns and learn more about their behavior with the help of analytics tools, you will be able to identify the areas that can be improved.

For example, do visitors go to your home page and leave immediately? The reason for this may be awkward site navigation or a boring call to action button. You may have to eventually add an e-commerce component to your site out of necessity. 

These are changes that need to be made regularly, and someone has to do it. If you have an agreement with a web development agency that does other things related to your site, it would be worthwhile to find out if they can make these scheduled updates. To help ease the hit your wallet will take, ask the agency to distribute the costs over time in monthly installments.

How Much  Is a Website Maintenance Really Worth

When searching for a company that offers the best website maintenance cost, consider purchasing a service package that will include everything you need. For the best results, find a web development company that provides a wide range of services. Ideally, it will be the same company that developed your site.

a table describing website maintenance cost

Not all items in this table are necessary for your business, so think carefully and select the ones that might be the most useful.

Keep Your Site Healthy with Our Website Maintenance Checklist

Creating and implementing a website maintenance plan may seem complicated. To help you remember the critical points, we have compiled a website maintenance checklist. As a website owner, you want to make sure you are doing the following:

  • Make annual payment for website hosting 
  • Pay for annual domain name renewal
  • Purchase and install an SSL certificate
  • Conduct regular site backups (monthly or weekly, depending on how often changes are made to your site)
  • Analyze what can be improved in the content and conversion of the site (assess whether your website maintenance plan produced the desired results)

Our packages include a domain name and one year of hosting for all new customers who purchase a website. We also offer ongoing maintenance to clients after the first year. A comprehensive website maintenance agreement can truly make all the difference and give you peace of mind. Contact Direct Line Development today to find out more.

Alex Kudimov
Alex Kudimov

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