Website development & responsive design for Decker Benefits Solutions

The major priorities of the project were the following:

• Usability
• Easy-to-use interface
• Information is easy to read
• Accessibility to each functional element
• The best representation of the company’s services and opportunities
• Accessible feedback form

The first stage was to analyze competitors operated in the same region where the company was located. Next, we thought out the concept of the site and the promotion strategy of its services. After the completing our research, we started prototyping the pages. This stage allowed us to build a clear and regulated structure of the site quickly, as well as to analyze it and filter out unnecessary elements. We created more than 15 pages and showed them to the customer for approval.

Design concept for the insurance company

After the client approved the prototypes, our professional designers drew layouts for the future site.We chose three colors for the website - green, blue and purple. Color accent is a simple and effective way to highlight important information. It helps to direct the user’s gaze to a certain part of the screen, or break up a monotonous block of content into easy-to-read parts. In other words, such a simple decorative tool as color in the right hands can easily replace catchy illustrations and complex prints and create a beautiful and functional design. It is difficult to structure a huge piece of content in order to make it convenient for the users to read and use it. Our designers ensured that the simple color scheme was laid out correctly. While creating a website design for Decker Benefits Solutions, we used a variety of unique icons. We even added an animation and applied an interesting pattern to the background. As for pictures, all the photos were unique and specially selected for the site. The home page leads to all sections of the site. The structure of the pages are consistent and clear and contain all the information necessary for the user.

Search Engine Optimization

During the process we were engaged in preparing for the promotion of the client’s services through SEO:

• We built a semantic core
• Worked through the major queries
• Created a separate page for the blog

We chose mid-frequency queries as it corresponded to the strategy. We still have a lot of work to do in this department as this is just the beginning of our SEO promotion work.

As a result we have the following

• An attractive site, developed according to modern technologies. User-friendly interface, eye catching design and layout - as well as making it convenient for the visitors to be on the site
• Responsive web design does not limit the users and provides full functionality on any device

Our goals were to develop a simple and intuitive interface, supply information on the services, and allow the users to consult with a specialist as well as apply for insurance online. We placed the main information on the main page and divided it into small blocks. This structure makes the users feel comfortable while being on the site. You can find the company phone number in the header of the site, as well as the Get a Free Quote button. There are also descriptions of all the products offered by Decker Benefits Solutions there. We used a variety of unique icons for each product. It is not easy to structure a huge piece of content in order to make it convenient for the visitors to read and use it. This was all made possible by our designer who laid out a simple color scheme.

The best idea to attract new clients for your business is to launch your business online and Direct Line Development offers its help in building a fast and usable website for your business needs. Direct Line is a professional team of well-trained web designers and web developers backed by 16 years’ experience. Our company offers you plenty of services such as website building to transform your business into a growing one and get new customers.