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DLD’s Healthcare SEO Services: Get Organic, Actionable Results

Medical SEO services are the latest trend in digital marketing. Investing in SEO is by far the most effective way of attracting organic traffic and bringing in a stream of new patients.
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Medical SEO is used to attract more people to a business website via better organic search result rankings. Practically, it signifies that improving a website through Google or various other search engines makes your site visible to potential visitors searching for similar services you are offering. 

Healthcare SEO in general is a term used for a search engine optimization (SEO) service exclusively offered to healthcare-related businesses like medical practices and clinics. Such type of SEO is used to assist potential patients to locate healthcare businesses on Google and various other search engines. Our professional SEO services at the Direct Line Development healthcare SEO agency can help you through the process.

DLD Is an Excellent Healthcare SEO Agency. Here’s Why

  • Real Results - 1000+ Completed Projects
  • We are Full Service Agency
  • +20 Years of Experience
  • Industry Knowledge
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How Can Medical SEO Services Boost Your Business? 

The idea behind healthcare SEO is quite simple. Search engine optimization is the technique utilized to make your site easier to find on search engines like Google. Essentially, Google has a progression of aspects it employs to calculate how relevant a site is to a particular search. The more relevant you are, the higher you rank. Simple, right?

There are plenty of reasons healthcare professionals should focus on medical SEO, but the biggest selling point is usually the influx of new patients via website traffic. The better your search engine optimization is, the more likely you are to get new patients.

9 Important Steps Included In Healthcare SEO Services

01 Goals
Every website requires proper goals that must be dependent on the actions you expect a user to take while ...
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02 Current Website Audit
The primary step in a healthcare SEO strategy should include running a website audit. It is an incredibly useful ...
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03 Competitor Analysis
If a competitor is ranking higher for using certain medical SEO keywords that are on your list, too, it ...
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04 Promotion Strategy
This is a perpetual task, but with enough time and experience, you can advance from an SEO beginner to ...
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05 Structure And Keyword Research
Selecting the ideal medical SEO keywords for your website is a critical aspect of a profitable SEO strategy. In ...
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06 On-Page SEO
Enhancing the original structure of a page presents exceptional advantages for medical SEO. Common on-page optimization techniques comprise optimizing ...
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07 Content Creation
This step is about updating existing content or establishing brand new pieces of content. Google and other search engines ...
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08 Off-Page SEO
Off-page SEO is about updating ranking factors that are not promptly related to a website. Google evaluates backlinks, relevant ...
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09 Analytics and Reporting
Several tools help regulate the success of a strategy. You can establish reports regarding the keyword rankings and a ...
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Why Choose Professional Healthcare SEO Services?

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Choose From One Of Our Healthcare Search Engine Optimization Tiers, As Per Your Needs

BASIC

Up to 10 Keywords

1 Location

Linkbuilding - 10 links every month

Keyword & Marketing Research

Creating of Maps Accounts

Monthly Reporting

SSL Certificate for secured data transfer

Analytic Bundle (free)

Website SEO Analysis

Technical Audit

Market Analysis 

STANDARD

Up to 20 Keywords

up to 3 Locations

Linkbuilding - 20 links every month

Keyword & Marketing Research

Creating of Maps Accounts

Monthly Reporting

SSL Certificate for secured data transfer

Improving website loading speed

Creating / Optimizing of Social Networks accounts

2 hrs development time for conversion improvement

Crowd-marketing 2 links per month

Analytic Bundle (free)

Website SEO Analysis

Technical Audit

Market Analysis 

Content Bundle (free)

30-minute call with a copywriter

Transferring of old content (up to 100 pages)

Setting up redirects of URLs

ADVANCED

Up to 40 Keywords

up to 5 Locations

Linkbuilding - 40 links every month

Keyword & Marketing Research

Creating of Maps Accounts

Monthly Reporting

SSL Certificate for secured data transfer

Improving website loading speed

Creating / Optimizing of Social Networks accounts

4 hrs development time for conversion improvement

Crowd-marketing 4 links per month

Analytic Bundle (free)

Website SEO Analysis

Technical Audit

Market Analysis 

Content Bundle (free)

30-minute call with a copywriter

Transferring of old content (up to 100 pages)

Setting up redirects of URLs

Conversion Bundle (free)

List of conversion elements specifically for your industry

Additional 4 hrs development time for conversion improvement

PROFESSIONAL

Up to 80 Keywords

up to 7 Locations

Linkbuilding - 60 links every month

Keyword & Marketing Research

Creating of Maps Accounts

Monthly Reporting

SSL Certificate for secured data transfer

Improving website loading speed

Creating / Optimizing of Social Networks accounts

8 hrs development time for conversion improvement

Crowd-marketing 6 links per month

Analytic Bundle (free)

Website SEO Analysis

Technical Audit

Market Analysis 

Content Bundle (free)

30-minute call with a copywriter

Transferring of old content (up to 100 pages)

Setting up redirects of URLs

Conversion Bundle (free)

List of conversion elements specifically for your industry

Additional 4 hrs development time for conversion improvement

Ecommerce Bundle (free)*

*only with Ecommerce site

Setting up Structured Data for Ecommerce

Strategy development of reviews receiving

CUSTOM
Up to 100 Keywords
Individual number of Locations
  • An individual link building strategy
  • Keyword & Marketing Research
  • Custom monthly reports:
    • comparison by main indicators with competitors
    • information from Microsoft Clarity about user behavior
  • SSL Certificate for secured data transfer
  • Improving website loading speed
  • Creating / Optimizing of Social Networks accounts
  • 8 hrs development time for conversion improvement
  • Local/National SEO
  • Development of a non-standard strategy
  • UX Copywriting
  • Senior SEO Manager works on a project
  • Dedicated specialist in each area: analyst, link builder, content manager
  • Call with the SEO manager once a quarter
Analytic Bundle (free)

Website SEO Analysis

Technical Audit

Market Analysis

Content Bundle (free) - $300

30-minute call with a copywriter

Transferring of old content (up to 100 pages)

Setting up redirects of URLs

Conversion Bundle (free) - $700

List of conversion elements specifically for your industry

Additional 4 hrs development time for conversion improvement

Ecommerce Bundle (free)*- $350

Setting up Structured Data for Ecommerce

Strategy development of reviews receiving

*only with Ecommerce site

STEPHEN GREENSPAN Senior Sales Executive - Philadelphia
We are ready to meet you at the time convenient for you!
STEPHEN GREENSPAN Direct Line Development
STEPHEN GREENSPAN, Senior Sales Executive - Philadelphia
(484) 808-7179

What Are The Features Of A Medical SEO?

Here are some essential features of performing SEO for medical websites offered by various professional companies:

Keywords Research, Analysis, and Optimization

Keyword research helps you search for certain medical SEO words that are best to target and offers a valuable understanding of the queries that your target audience is searching on Google. The perception obtained through these actual search terms can help notify content strategy as well as for greater marketing strategy.

Graphs and percentages to determine the traffic increase after healthcare SEO keyword optimization.

Link Building

Links from external websites, also termed backlinks in SEO parlance, are one of the main ranking elements in Google and other major search engines. Containing high-quality backlinks is one of the major levers that healthcare medical SEO has.

A detailed graph exhibiting the success rate of a website after using link building in medical SEO.

Google Business Profile Optimization

Optimizing a Google Business Profile for your medical or healthcare business is the key to being frequently found in the local search, standing out above competitors, and attracting more customers online. It is an effective element of any healthcare SEO strategy.

A fully optimized google business profile having undergone healthcare SEO to attract traffic.

Google Analytics Setup, Tracking, Dashboard Creation, And Reporting

Google Analytics includes tracking provided by Google that analyzes how visitors use your website. Having a better knowledge of the visitors and the way they behave on your site will help you get better results for medical SEO.

The graph and value imply that the medical SEO strategy effort is effective for the website.

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Here’s What SEO For Medical Websites Encompasses

Healthcare local SEO is practically the process of using specific content principles and technical developments to enhance your online traffic and rankings on SERPs (search engine results pages). Let’s look at the main components you’ll use to build your medical SEO strategy:

Technical SEO

Technical SEO is about enhancing the technical elements of a website to increase the overall ranking of pages in search engines. Making a website faster, more manageable, and more reasonable for search engines is the main idea of technical optimization.

Site Structure - Responsive website design in healthcare SEO facilitates a website to automatically diversify for optimal presentation on desktop monitors, tablets, or smartphones. The site structure of a website must deliver a great mobile-user experience.

Image Optimization - Healthcare professional SEO includes developing and providing high-quality images in a suitable format, size, and resolution that can help increase user engagement. The technique also involves labeling images so search engine dawdlers can read and comprehend the page context.

Caching - Caching is a strategy for medical SEO that provides a way of taking particular website resources like images, video, CSS, and HTML and reserving them in a temporary, effortlessly retrievable format. Practically, it signifies that a website can perform much faster.

A list of the most important aspects intended for an effective technical healthcare SEO process.

Content Marketing

You can launch brand-new, medical SEO-optimized content with a professional in-house content creation team, that includes content marketers, copywriters, copy editors, content promoters, and more.

Keyword Research  - A healthcare SEO keyword is basically what potential patients will type in while searching for healthcare services. So, you should make sure your keyword contrasts with the search purpose of your target audience.

A webpage showing a search for the most common medical SEO keywords related to offered services

Copywriting - Copywriting is a form of content creation in the medical industry's SEO services. It contains only written content. Copywriting refers to the words that fill your site and impel a visitor to take proper action immediately.

Editorial Calendar - An editorial calendar helps publish content continuously and even keep it organized. It's a snapshot of the overarching subject of the year, allowing healthcare SEO content strategists to design content on a comprehensive basis.

Link Building

You can attain organic links by simply writing engaging medical SEO content. The better you function and the more closely you correspond with a person’s search purpose, the more likely other companies in your industry are to reference your site. 

Competitor Analysis - Competitor analysis is a critical step in any link-building campaign. Medical SEO experts help run a backlink analysis on a competitor and offer you a sense of the sites within the vertical that are offering links.

Guest Posting - Guest blogging is another vital SEO strategy that works both ways. You can either invite someone outside of your company (preferably someone famous) to write a blog or a post that will be released on your website. The writer can be working in the same industry or be an expert on the subject. Or you can go for it yourself and post healthcare SEO content on another site and get a backlink for your website.

Blog - Blog content and online articles are favorable for SEO for medical sites as they facilitate positioning your website as a satisfactory answer to the customers’ queries.

Crowd-Marketing - Crowd marketing is one of the often-neglected link-building strategies. It can offer a competitive advantage in Google ranking. It is often called forum or community marketing as this is where the backlinks come from for search engine optimization.

Local SEO

Local SEO, or local search, is the technique used for optimizing a site to develop traffic from location-based searching. When you work with professional healthcare SEO firms, you’ll be introduced to the concept of different carousels.  

Google My Business - You also have to keep your Google My Business page optimized. Patients often prefer local services and to find your business it is required to show up in Google’s local pack.

Social Media - Social media might not be an immediate ranking factor, but it should be one of your main priorities for local search engine optimization. The content found on a social media page can extensively impact a patient’s choice.

Citations - These are online mentions of a business for healthcare SEO that display your essential NAP (name, address, phone) data from business directories, social profiles, blog posts, newspaper websites, and other references.

Detailed data showing the number of searches for a website occurring due to healthcare SEO.

Ecommerce SEO

The keywords targeted for best medical SEO must be prevailing throughout the basic content on a website, but make sure to illustrate them properly.

Meta Titles And Descriptions - The metadata for healthcare SEO contains HTML meta tags that exist between the open and completing head tags in the HTML code of a document. Metadata enables search engines to realize what the page is about using the title tag, meta description, and headers.

A search result of meta tags and descriptions (as part of healthcare SEO for better visibility).

Blogging - The practice is used for optimizing a blog’s text, site architecture, and HTML code for search engines. Common tasks attributed to blogs for medical clinics contain on-page optimization, enhancing page loading speed, and interior linking.

Copywriting - Copywriting for online eCommerce shops relates to the medical SEO copy developed for any page on a website. It can involve product pages, category pages, landing pages, and more.

Data Structured - It is any data that resides in a limited field present in a file. In the world of some of the best medical SEO companies, it’s essential for structured data is the markup that encourages search engines to understand the proper way to comprehend and exhibit some content.

What Are The Benefits Of Using SEO For Medical Practice?

High rankings offer a range of benefits like branding, visibility, and enhancing awareness of the medical services you offer. A practical number of patients looking for some medical services will pay enough attention to organic results as compared to all the sponsored ones. Here are some benefits you can enjoy by using SEO for medical practices:

More Traffic

One of the main advantages of using healthcare SEO is to boost your medical practice to attract more organic traffic and make sure that ideal patients are led straight to you. People directed towards your site through a search engine don't occur by chance. They were looking specifically for the services offered by your site. So, optimizing your medical website using proper keywords can help you drive more traffic, exclusively the one you are looking for on your site to grow your medical practice.

The chart presents the success of healthcare SEO with more traffic directed towards a website.

Brand Awareness

Most medical practices constantly publish new interesting content through various means, including a blog. Generating efficient, modern medical SEO content that is related to your offered practices will be an ideal opportunity to rank higher on several search engines and a chance to teach more patients about the services you offer.

Sales Increase

An ideal medical practice SEO agency can help boost the overall conversion rate and enhance sales if it's employed strategically. Preferring a good SEO strategy will help companies reach potential patients, attract an increased amount of organic to your website, and streamline the sales process. 

Search engine optimization and keyword research help businesses target a particular audience according to the search terms they’re using, which can drastically increase the opportunities of making a sale.

Want To Boost Your Healthcare Website To The TOP On Google?

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FAQ about Healthcare SEO

  • What Is Healthcare SEO?

    Medical SEO is characterized as the process of publishing and editing website content, and coding to boost the significance of certain keywords. Search engine optimization helps doctors and other healthcare specialists boost the perceptibility of their practice.

  • Why Does My Medical Website Need SEO?

    Healthcare SEO is an ideal arrangement for several patients that locate their medics or find out health data online these days. Without proper SEO, you’d be missing out on an incredible possibility to gather more patients who are searching for services or products you provide.

  • What Are The Best SEO Techniques For My Medical Website?

    There are several techniques used for performing medical SEO; some of the best techniques are enlisted below:

    • Optimize for Voice Search
    • Research for Hospital-related Keywords
    • Optimize the Title and Meta Tags
    • Improve for Local SEO
  • How Long Does It Take To Rank First On Google?

    The sites that gain top ranking via healthcare SEO are almost 3 years old. Around 95% of newly released sites don't reach the top tier within a year.

  • How To See Success Of My Website's SEO Strategy?

    Here are some methods you can use to monitor the progress of your medical SEO strategy:

    • Keyword Rankings
    • Organic Traffic
    • Time Spent on Page
    • Bounce Rate
  • Does New Content Matter In SEO For Medical Websites?

    Fresh content is newly published, updated, or rewritten content. Various search engines and users value fresh healthcare SEO content as it’s more accurate than any other information. It is one of the numerous aspects that search algorithms use for ranking and users anticipate before selecting any of the search engine results.

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