Web Design

Local SEO: What Is It And Do You Need It?

Local SEO is about standing out from the competition and reaching searchers near you, looking for what you offer, right now. The experts at DLD can help improve your visibility in local maps today!

You’re on your way to a 2:00 pm meeting and you need a quick pick-me-up, so you pull out your phone and search for “coffee near me”. Do you ever wonder why you’re given these specific results, and not other results? It’s probably because the shops that appear on your local search results have hired experts for local search engine optimization services, and these experts have executed their local SEO strategy to perfection. 

Look at the image above. Does this look familiar? Your chances of getting local customers skyrockets when your business appears in this Maps “Snack Pack”. In fact, 70% of local searchers use the “click-to-call” function that often appears on this Maps Snack Pack, so if your business is not properly optimized for local SEO, you’re likely losing out on a lot of revenue.

Why You Need Local SEO

Did you know that 97% of consumers find local services online and that 82% of smartphone owners find a local business through search engines? If you own a brick-and-mortar or rely on highly local customers for your business, local SEO is critical to the success of your business. 

In some industries, search engines have begun to favor larger aggregators instead of smaller, local results. This makes it all the more critical to seek out help from local SEO experts, as every signal you can send to search engines gives you a better chance to rank above larger aggregators and your competition.

    Custom Local SEO Packages For Everyone
    Basic

    Local Search Audit

    Competitive Analysis

    Keywords Research

    Google Business Page Optimization

    Apple Maps Optimization

    Bing Places Optimization

    Yelp Optimization

    Meta-tags Optimization

    Monthly Reporting

    Advanced

    10% Increase in Traffic

    Local Search Audit

    Competitive Analysis

    Keywords Research

    Google Business Page Optimization

    Apple Maps Optimization

    Bing Places Optimization

    Yelp Optimization

    Meta-tags Optimization

    Update for Holiday Hours

    Schema Implementation on Contact Address*

    Content Creation & Posting - 4 posts per month

    Monthly Reporting

    * Not available for all sites. Preliminary assessment is required

    Professional

    15% Increase in Traffic

    Local Search Audit

    Competitive Analysis

    Keywords Research

    Google Business Page Optimization

    Apple Maps Optimization

    Bing Places Optimization

    Yelp Optimization

    Meta-tags Optimization

    Update for Holiday Hours

    Schema Implementation on Contact Address*

    Content Creation & Posting - 8 posts per month

    Email Review Requests 

    Monthly Reporting

    * Not available for all sites. Preliminary assessment is required

    Ready to get started?

    Ready to get started?

    Are you seeking a local strategic partner in design, search engine optimization, or mobile and web development? We can help! Our team of professionals are ready to answer all of your inquiries.

    The Goal Of Local SEO Services

    Local SEO services focus on making your business stand out among other nearby, similar businesses. Local SEO services can help your business:

    • Increase awareness for your brand and your products or services. Remember, users may not always click on your business. But it’s important that they see you in local search results, and that increased brand recognition usually leads to future customers down the road.
    • Stand out from the crowd. Local stores often have competitors located just down the street. Local SEO services help set your store apart from your competition by helping you rank above them when people are searching for services in your industry.
    • Focus on the desired target audience in the desired locations. Local SEO is all about meeting the correct customers with the right intent at the right time. More on that in a bit.

    DLD’s Local SEO & Local Maps Optimization Services

    Local SEO focuses on creating strategies that build a website’s relevancy for a number of specific keywords or keyword phrases. Here are some of the services involved in local SEO:

    SEO Audit

    Optimizing for local maps begins by nailing down the fundamentals of SEO. DLD ensures your site is mobile-optimized, speed optimized, has clear call-to-actions on mobile and desktop, provides a positive user-experience and adheres to the basic fundamentals of solid SEO.

    Optimized Map Listings

    Next, we target local maps optimization and ensure your business is set up for Google Maps, Bing Places and Apple Maps. The key to Google Maps SEO is ensuring you have a correct and complete Google My Business page; Bing Places For Business is and Apple Maps Connect are critical for Bing and Apple Maps, respectively.

    Local Citation Optimizations

    Now we move to national and local aggregators; we create correct and complete listings for Yelp, Tripadvisor, YellowPages and similar local business specialty services that are key to local maps optimization.

    NAP Consistency

    NAP stands for Name, Address and Phone number: N-A-P. One of the main goals of search engines is to send people results that are highly relevant and contain accurate information. 

    When a business has the same address and phone number across the entire web, search engines are very confident that they can send this result to searchers, and that this result will be correct.

    Search engines like Google and Bing do not want to show a business high up in the search results with an outdated phone number. Why? Because searchers will likely get upset that their search engine is not returning accurate, reliable information and they’ll thus try a new search engine.

    That’s why Direct Line Development uses software to ensure your NAP is consistent across the web and improve the chances you appear at the top of local search results.

    Content Creation For Local Listings

    To further solidify your value to your local clients, DLD creates content for local businesses, newspapers, and/or aggregators that link to your site, further signaling that you’re a local business, and you offer what your clients are searching for.

    Reviews

    Have you noticed that you’re more likely to click on a search result when you see a star rating next to it? That’s called social reinforcement; it shows people before you have used this product and liked it, and that you probably won’t regret your purchase.

    As part of our local SEO package, Direct Line Development helps generate reviews for your business, which can lead to more stars next to your business in search results and ultimately, more clicks.

    Structured Data Implementation

    DLD implements Structured Data, which is embedded in the HTML of your web page and yet another way to convey to search engines what you offer and where you’re located. 

    What Businesses Benefit Most From Local SEO?

    While almost every businesses benefits from proper SEO implementation, the businesses that generally benefit the most from local SEO are:

    • Cafe, Restaurants
    • Beauty Salons, Barber Shops
    • Clothing Stores
    • Roofers
    • Chiropractors, Acupuncturists Masseurs
    • Coffee Shops
    • Hotels
    • Auto Service
    • Cleaning Companies
    • Construction Companies
    • Real Estate Agency
    • Lawyers
    • Plumbing Services
    • Electricians
    • Bakeries

    Direct Line Development: The Local SEO Solutions Experts

    Direct Line Development is more than just an industry-leading web development company; we offer local SEO solutions for companies large and small to grow their search engine presence and become more visible to local clients. 

    With offices in Austin, TX, Denver, CO, and Philadelphia, PA, our SEO and web experts are ready to help your business increase your local visibility and create more customers near you.

    So give us a call at (267) 626-2554 today and let’s get started!

    We are ready to meet you at the time convenient for you!
    Nick Larsen
    Nick Larsen, Sales Manager
    512-710-6476
    We are ready to meet you at the time convenient for you!
    Stephen Greenspan
    Stephen Greenspan, Senior Sales Executive - Philadelphia
    267-626-2554
    We are ready to meet you at the time convenient for you!
    Nick Capute
    Nick Capute, Sales Executive - Denver
    720-767-3455
    We are ready to meet you at the time convenient for you!
    Alejandra Ratchford
    Alejandra Ratchford, Sales Executive - Austin
    512-998-1887
    We are ready to meet you at the time convenient for you!
    Bianca Kirkpatrick
    Bianca Kirkpatrick, Sales Executive - Austin
    469-964-0296
    We are ready to meet you at the time convenient for you!
    David Dick
    David Dick, Sales Executive - Austin
    (713) 494-5021
    We are ready to meet you at the time convenient for you!
    Cyril Allgeier
    Cyril Allgeier, cyril@directlinedev.com
    (713) 851-7945

    Testimonials

    Jason Parisi

    I had a vision for my website based on my market and competition, Direct Line was able to help me to bring it to life while working around my schedule. They went above and beyond in the latter stages as I continued to have new ideas. I would recommend them to any company trying to generate more business from the web.

    Sean McCabe

    DLD helped make Speed Raceway the first Indoor Electric Go Karting facility in the country with Event Booking Online. It was a pleasure working with Ben, Anna and Greg. Excellent service, great price, top notch website design. Very creative thinkers.

    Steve Giroux

    Very happy with the finished product — everyone was helpful and delivered what they promised. Highly recommend!

    Artur Oganov

    I have been working with Direct Line Development for years now. I have worked with them on a large number of projects and have suggested the company to a number of friends. These guys know what they are talking about. Definitely my only choice when it comes to web and SEO. Definitely recommend!

    Hanan Fishman

    I cannot recommend Direct Line strongly enough. This is an organization rarely found in the market today for any product. They are knowledgeable and provide fantastic customer service at incredible prices. In short, they offer price, quality and delivery - the holy trinity of value. They consistently under promise and over deliver. I would recommend them to any business looking to launch or revamp their web presence.

    Ray Goettner

    It was a great experience working with Direct Line Development. Their staff was helpful and responsive and the project they completed for us was exactly what we wanted! They even went above and beyond what we asked of them when they came out to take pictures as well as making certain that we did not lose our domain when we transferred to them. I would definitely refer them to any business!

    Sandra Steinfield

    I used this company to design my website. They were very professional. They were very responsive to all of my concerns. They did a great job.

    Pamela Newcomer

    Direct Line Development has been a godsend to us! We were previously working with another company who had just given up on us and refused to update or care for our website. Direct Line worked with us one on one to deliver a professional website that has an attractive modern look and is user-friendly. Since the website upgrade with Direct Line, we have noticed an increase in calls and website emails requesting reservations to our restaurant. We could not be more happy with their services and would definitely recommend Direct Line to everyone

    Ethleen Sawyerr

    I am beyond pleased with the level of professionalism, and the caliber of work produced by Direct Line Development in creating a landing page for my business. Anna walked me through the entire process, and offered honest, constructive feedback to help me make the best decisions regarding the final product. I would recommend using Direct Line Development for all of your business or personal web development needs

    Panayiotis Pattichis

    Everything works perfectly :) The website design is amazing, easy to understand and I am very satisfied.
    The whole website looks very professional and I think this can help me gain more trust from my clients :)

    Jeff Morgan

    Direct Line did a great job on adaptive design for our mobile and web site, the core for our donor communications.
    With their templates, we are now able to keep our content fresh and continue to improve.

    Yana Albrecht

    I'm extremely impressed with the customer service and the website redesign that DirectLine's developers have done for me. They were able to bring my vision to life in a short amount of time. Every email was answered in full and very quickly. All my customers love my new website and that's what is most important. My website became more useful, more informative, and completely adaptive. Today, most of my customers open my website from phones and tablets, so the adaptive design became a wonderful solution! Great customized CMS, beautiful pictures and videos.. You guys made a miracle happen for me!

    Adam O'Connor

    They have absolutely helped my business grow. It takes work to get top placement on the internet. They helped with that. They helped to redo the web site and overcame obstacles that others could not overcome. I can say that this has worked for me and my business. This is an investment that I will get back in time and probably already have in the type of customers that find and hire me. Thank you Direct Line.

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