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Background for Delta 8 THC Austin Search Engine Optimization Case
Search Engine Optimization

SEO for Delta 8 THC: Our Strategy And Results

What We Do Before Starting Work

Brief meeting

Our experts take into account all the information provided by the client: the color scheme of the future site, desired amount of organic traffic and the site’s rank in SERP.


Before starting the work on the project we made a detailed analysis of the current site, the niche where the client has business and strategies of main competitors to learn their strengths and weaknesses.

Choosing a strategy

After we combine all the information, we start developing a unique SEO strategy for your site’s development and promotion. We have developed goals and objectives for each project from scratch in order to get the maximum benefit from our efforts.

To have a perfect SEO-promotion strategy for this project, we set several goals

How Has Organic Traffic Grown Since SEO Start?

The goal of any SEO project is to constantly increase organic traffic. To do this, we are working out a strategy and analyzing the results.

We compare the performance of the site from November 2021 to May 2022 with the previous 7-month period. After implementing all the improvements, traffic has grown by almost 60% over the past 7 months!

the graphic showing the increase of organic traffic since april 2021

We didn't have to create channels from scratch to attract traffic to the site. Visitors already get to the client's website using direct search, referral links and social networks. But despite this, free organic traffic has been and remains the main channel, which indicates the effectiveness of our efforts.

Color chart with a legend-decoding about the ways of traffic flow to the page

We Enlarge The Number Of Organic Keywords

To create simple and accessible content, we implement business-relevant content.

Optimize keywords for your niche in all content to improve your ranking in search results. Use high-frequency keywords so that the text sounds natural and attractive. When searching for relevant keywords, people tend to use simple words and colloquial phrases, especially now that voice search is becoming more popular.

After we started publishing new content and optimizing existing ones, the pages moved higher in search engines, and the site received a new influx of customers for queries with keyword content. You can see the growth of organic traffic and organic keywords in the following screenshot:

Graphic shows that the number of organic keywords and traffic increase since the beginning of June

It is important for potential customers to find a website among the thousands of competitors selling CBD products. That is where an effective SEO strategy can help our client.

Due to the active development of companies and the niche in general, competition is very high here, and it is difficult for companies engaged in CBD to stand out from others and reach the top in order to attract more customers. In this case, it is worth resorting to an SEO strategy,

It's hard to imagine a website selling delta 8 thc products without a section with blog articles and frequently asked questions. By the way, this is another effective strategy for attracting buyers - useful and interesting articles. A FAQ (Frequently Asked Questions) section is like a hack to get more traffic to a website.

To obtain effective results, we analyze our clients' competitors and optimize our strategy for the changing keyword position.The keywords for which we outperform our competitors are shown below (this draft rate National, which involves promotion across America):

There are lots of keywords which can be used in site’s SEO promotion

Since our main goal of the website is to turn traffic into customers and sales, it is very important to place your products in the content, promote what you sell, and attract the attention of potential customers.

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How we increased the link profile in 354 times

CBD is not uncommon in the modern world, so do not expect that there will be no competition at all. Now the development of e-commerce is most actively underway and it is becoming increasingly difficult to surprise customers with something new. Therefore, in order to stand out in the crowd as a competitor, it is worth resorting to the use of backlinks.

Backlinks are links that lead to your websites from other sources. In simple terms, backlinks are links that you find in blog posts of social networks and other content that lead back to a centralized place of sale, to a website.

Backlinks play an important role in SEO. By using backlinks, you show search engines that you are using a trusted website.  

The competition between the eCommerce platform, retailers and the CBD website is getting harder and harder.

After carrying out the work on collecting and analyzing the available data, we developed our link building strategy, taking into account the smallest details and wide possibilities, and got fantastic results.The domain rating has increased by 271% thanks to our link building strategy.

The graphics showing that the domain rating increased from 7 to 26 in 2 weeks

Here’s what can provide for your business:

  • Raises your website ranking -¬†When promoting a site in search engines, backlinks from trusted and reliable sites play a key role. Thus, the use of backlinks can promote your site, because the search engine learns more about your business and determines its competence with the help of backlinks.
  • Increases brand visibility -¬†If your brand is only gaining popularity, create as many backlinks to your site as possible. Thanks to this method, your brand will not only become more popular, but also gain a good reputation among CBD users.
  • Boosts traffic and sales -¬†Since we started working on new and optimizing current content, the pages of the site began to rank higher in search engine visibility and the site received a significant amount of traffic for the new keywords.¬†

Finally, all of the benefits of backlinking lead to an increase of website’s traffic, leading to more sales and higher conversion rates.

We used advanced linkbuilding techniques in our extension: 

  • Registration in local and niche directories
  • Crown Marketing
  • Reviews
  • Guest posts
  • Outreach
  • Paid directories

Below you can see the results of link building for the whole period of the site promotion:

Referring domains has increased by 4638%

Referring pages has increased by 35,331%

Graphic shows that the number of referring pages and domains increase since the end of May

Google Search Console

This resource analyzes traffic in terms of behavior and amount. Users can interact with the site in various ways, and tracking their activity helps marketers choose the best options to promote the site.

Google Search Console helps you track the key ranking indicators of websites.

The total number of clicks increased by 89% during our work on the project

The total number of impressions increased by 171%.

Google Search Console shows that the number of clicks and impressions  increased after our work


In recent years, Google has introduced several changes to its algorithms regarding mobile versions of websites. This is done because most users use smartphones to surf and shop.

We achieved a confirmation that the new site is adaptive to mobile devices

Want The Same Result?

We are proud of the results that our clients' websites achieve after all our efforts. When developing and promoting, we invest a lot to promote your strategies. And we don't stop there. 

Every time we start working on a new project or on optimizing existing ones, we apply a lot of effort, we develop our skills to help you in your business.

We will develop a new design, collect attractive and informative content, set up internal and external links with other sites and social network pages, and much more to attract organic traffic and get the site into the TOP search engines

If you think that your site does not need optimization, contact Direct Line Development right now and we will immediately start working to prove to you that your business site can do better than this.

Explore the Difference of a Customized Approach

Want a skilled and dedicated team of web and SEO masters to work towards achieving your business goals? Contact Direct Line Development and get a personalized offer.
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