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Background for Logo for Philadelphia Party Planners Logo Creation Process Case
Logo Creation Process

A Custom Logo for a Unique Company Courtesy of Direct Line Development

When Philadelphia Party Planners approached Direct Line Development about a custom logo, the company requested a logo that would depict a fun party; something noisy and cheerful. From birthday parties to weddings, this company plans and executes a variety of celebrations. The client explained that she wanted something along the lines of cocktails, veils or bridal shoes on the logo along with flowers and the use of reds and dark purples. The client wanted us to use the letter “P” instead of the entire company name, which is how we came up with the letter in italics and encompassed in an elegant bouquet.

Philadelphia Party Planners

How We Came Up with the Business Logo

When we meet with a client, we make sure that we understand their business, their goals, and their requirements. We then get to work creating several prototypes, working closely with the client to find the perfect business logo. For PPP, we created six prototypes. The first was a set of potential designs with the “P” in italics. We used sketches with live graphics to convey fun and celebration. We then tried several variants of the logo in different styles and with a range of illustrations before settling on the bouquet circle of integrity, complexity, and continuity.

First Logo Concept

Creating the sketches with the use of the live graphics to conveys a sense of celebration and fun at the party.

Philadelphia Party PlannersPhiladelphia Party PlannersPhiladelphia Party Planners
Philadelphia Party Planners

Second Logo Concept

Gradients is the trend - we combine the simplicity of a single color laconic characters and realistic accuracy of more complex characters.

Philadelphia Party PlannersPhiladelphia Party PlannersPhiladelphia Party Planners
Philadelphia Party Planners

Third Logo Concept

This concept stands out for its elitism and gold. A diadem gives a reference to the royal wedding.

Philadelphia Party PlannersPhiladelphia Party PlannersPhiladelphia Party Planners
Philadelphia Party Planners

Fourth Logo Concept

We try several variants of the logo in the heraldic style Heraldry often looks more solid and credible.

Philadelphia Party PlannersPhiladelphia Party PlannersPhiladelphia Party Planners
Philadelphia Party Planners

Fifth Logo Concept

Feel free to try a few options with illustrations of flowers and the letter P. Illustrations in the technique of watercolor look easy and enjoyable.

Philadelphia Party PlannersPhiladelphia Party PlannersPhiladelphia Party Planners
Philadelphia Party Planners

Sixth Logo Concept

Inscribe the text part in the circle. The circle is integrity, continuity, and complexity. Then we complement wedding elements.

Philadelphia Party PlannersPhiladelphia Party PlannersPhiladelphia Party Planners
Philadelphia Party Planners
Philadelphia Party Planners

Logo Creation for a Fun Company

Philadelphia Party Planners

Advantages

1
Custom Logo

This custom logo ensures that PPP are remembered and that they stand out. It is sophisticated and elegant, but still displays a sense of celebration – exactly what the company is all about.

2
Logo Creation

Direct Line Development works closely with clients during the logo creation process to ensure we create a logo you are thrilled with and one that will work across mediums and devices. We create several prototypes to test and present to you.

3
Business Logo

We will create a business logo that epitomizes the essence of your company, just as we did for PPP. We take into account your brand identity, goals, and industry before getting to work on your logo.

4
Custom Logo

A professionally designed custom logo takes everything from design and color to font and typography into account to create the perfect logo that will make your brand and company memorable.

Philadelphia Party Planners

Logo we created for the premier wedding planning company

Testimonials

Sandra Steinfield

I used this company to design my website. They were very professional. They were very responsive to all of my concerns. They did a great job.

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