Logo creation process

Logo design for the Lotus beauty spa

A Spa-Salon is like a whole new world that every woman seeks to enter. A salon allows people to leave their stresses from everyday life behind. For many, one visit to the spa soon becomes a way of life. Direct Line Development was asked by a client of ours to develop ideas for a new logo for the Lotus Spa and Salon. The development of the Spa’s logo played a key role in the process of establishing the business. Our team of professionals analyzed all the information presented in the brief and proceeded to work.
Sketch Lotus Beauty Spa
The process of developing the concepts of the logo
The Lotus - in Buddhism, it serves as the traditional symbol of purity. The lotus is born in muddy swamp water, but it is born clean and pure. Similarly, a Spa is a method of physiotherapy associated with water, minerals and seawater, algae and salts, curative muds, and medicinal plants. Let's take a look at the parallels. What can one say about the flower itself - seemingly fragile, but internally strong, light, round, bright. Then there is the SPA with its soft, warm, clean, relaxed water. After discussing and proposing various ideas for the logo’s implementation, we collected the best of these discussions and made 3 different logo concepts.
Lotus Logo_FirstLotus Logo SecondLotus Logo Third
The first concept of the logo
The first concept is minimalistic. The logo is made in the form of a flower petal and a drop of water. An integral part is the spa water, so our designers decided to display it on the logo - a drop. As with the name of the Lotus salon, we took a petal of the flower. The color scheme was made in accordance with the client's preferences. The font characteristically thickens towards the end.
Lotus Logo Cards
The second concept of the logo
In addition to the name of the salon, the second concept contains a non-standard arrangement of the lotus flower. The letter "Y" gradually turns into a flower, which is depicted schematically. Demonstrating the finesse and skill of our designers, the letter is depicted as a lotus stem. The font in the logo smoothly bends and small bulges toward the end.
The third concept of the logo
The third concept was very interesting. The logo is presented in a pink and purple color on which the name of the spa salon and the flower lying on the palms are located. It was on this logo that our client stopped. To make the logo look more impressive, we decided to add a light animation. The client was delighted!
Lotus Logo Gif

Advantages

1
Simple and easy to remember
Simple logos are easy to recognize: they are memorable and effective. The company Direct Line Development made the logo for Lotus Beauty-Spa.
2
Convenient form
Convenient form allows you to place it in any part of business cards, letterheads, products and much more.
3
Is allocated among the others
Uniqueness is mandatory for all logos. The company Direct Line Development developed an original, but at the same time simple design, which stands out among all other companies.
4
Animation in the logo
To make the logo more effective when used on the web, we made a small animation where the petals of the flower unfold.
Lotus Logo

Final Version

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I had a vision for my website based on my market and competition, Direct Line was able to help me to bring it to life while working around my schedule. They went above and beyond in the latter stages as I continued to have new ideas. I would recommend them to any company trying to generate more business from the web.

inSean McCabe

DLD helped make Speed Raceway the first Indoor Electric Go Karting facility in the country with Event Booking Online. It was a pleasure working with Ben, Anna and Greg. Excellent service, great price, top notch website design. Very creative thinkers.

inSteve Giroux

Very happy with the finished product — everyone was helpful and delivered what they promised. Highly recommend!

inArtur Oganov

I have been working with Direct Line Development for years now. I have worked with them on a large number of projects and have suggested the company to a number of friends. These guys know what they are talking about. Definitely my only choice when it comes to web and SEO. Definitely recommend!

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inRay Goettner

It was a great experience working with Direct Line Development. Their staff was helpful and responsive and the project they completed for us was exactly what we wanted! They even went above and beyond what we asked of them when they came out to take pictures as well as making certain that we did not lose our domain when we transferred to them. I would definitely refer them to any business!

inSandra Steinfield

I used this company to design my website. They were very professional. They were very responsive to all of my concerns. They did a great job.

Pamela Newcomer

Direct Line Development has been a godsend to us! We were previously working with another company who had just given up on us and refused to update or care for our website. Direct Line worked with us one on one to deliver a professional website that has an attractive modern look and is user-friendly. Since the website upgrade with Direct Line, we have noticed an increase in calls and website emails requesting reservations to our restaurant. We could not be more happy with their services and would definitely recommend Direct Line to everyone

Ethleen Sawyerr

I am beyond pleased with the level of professionalism, and the caliber of work produced by Direct Line Development in creating a landing page for my business. Anna walked me through the entire process, and offered honest, constructive feedback to help me make the best decisions regarding the final product. I would recommend using Direct Line Development for all of your business or personal web development needs

Panayiotis Pattichis

Everything works perfectly :) The website design is amazing, easy to understand and I am very satisfied.
The whole website looks very professional and I think this can help me gain more trust from my clients :)

Rachel Sissom

Direct Line Development created the website for our company Ben Manis Plumbing. We love the work that they did, and they were very pleasant and professional to work with. Anna, our project manager, was always on top of things, kept me very in the loop, and really took my opinions and input seriously. I highly recommend this company to anyone looking to build a professional and beautiful website.

Jeff Morgan

Direct Line did a great job on adaptive design for our mobile and web site, the core for our donor communications.
With their templates, we are now able to keep our content fresh and continue to improve.

inYana Albrecht

I'm extremely impressed with the customer service and the website redesign that DirectLine's developers have done for me. They were able to bring my vision to life in a short amount of time. Every email was answered in full and very quickly. All my customers love my new website and that's what is most important. My website became more useful, more informative, and completely adaptive. Today, most of my customers open my website from phones and tablets, so the adaptive design became a wonderful solution! Great customized CMS, beautiful pictures and videos.. You guys made a miracle happen for me!


Adam O'Connor

They have absolutely helped my business grow. It takes work to get top placement on the internet. They helped with that. They helped to redo the web site and overcame obstacles that others could not overcome. I can say that this has worked for me and my business. This is an investment that I will get back in time and probably already have in the type of customers that find and hire me. Thank you Direct Line.

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