Logo creation process

Logo design for the Lotus beauty spa

A Spa-Salon is like a whole new world that every woman seeks to enter. A salon allows people to leave their stresses from everyday life behind. For many, one visit to the spa soon becomes a way of life. Direct Line Development was asked by a client of ours to develop ideas for a new logo for the Lotus Spa and Salon. The development of the Spa’s logo played a key role in the process of establishing the business. Our team of professionals analyzed all the information presented in the brief and proceeded to work.
Sketch Lotus Beauty Spa
The process of developing the concepts of the logo
The Lotus - in Buddhism, it serves as the traditional symbol of purity. The lotus is born in muddy swamp water, but it is born clean and pure. Similarly, a Spa is a method of physiotherapy associated with water, minerals and seawater, algae and salts, curative muds, and medicinal plants. Let's take a look at the parallels. What can one say about the flower itself - seemingly fragile, but internally strong, light, round, bright. Then there is the SPA with its soft, warm, clean, relaxed water. After discussing and proposing various ideas for the logo’s implementation, we collected the best of these discussions and made 3 different logo concepts.
Lotus Logo_FirstLotus Logo SecondLotus Logo Third
The first concept of the logo
The first concept is minimalistic. The logo is made in the form of a flower petal and a drop of water. An integral part is the spa water, so our designers decided to display it on the logo - a drop. As with the name of the Lotus salon, we took a petal of the flower. The color scheme was made in accordance with the client's preferences. The font characteristically thickens towards the end.
Lotus Logo Cards
The second concept of the logo
In addition to the name of the salon, the second concept contains a non-standard arrangement of the lotus flower. The letter "Y" gradually turns into a flower, which is depicted schematically. Demonstrating the finesse and skill of our designers, the letter is depicted as a lotus stem. The font in the logo smoothly bends and small bulges toward the end.
The third concept of the logo
The third concept was very interesting. The logo is presented in a pink and purple color on which the name of the spa salon and the flower lying on the palms are located. It was on this logo that our client stopped. To make the logo look more impressive, we decided to add a light animation. The client was delighted!
Lotus Logo Gif

Advantages

1
Simple and easy to remember
Simple logos are easy to recognize: they are memorable and effective. The company Direct Line Development made the logo for Lotus Beauty-Spa.
2
Convenient form
Convenient form allows you to place it in any part of business cards, letterheads, products and much more.
3
Is allocated among the others
Uniqueness is mandatory for all logos. The company Direct Line Development developed an original, but at the same time simple design, which stands out among all other companies.
4
Animation in the logo
To make the logo more effective when used on the web, we made a small animation where the petals of the flower unfold.
Lotus Logo

Final Version

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