Motion design

Motion design for a traffic safety equipment supplier Solar track

Solar Track is a traffic safety equipment supplier in Allentown, PA, that provides GPS/online fleet management solutions for construction business to enhance logistics and organize their fleet from any device. If not us, then what design studio could have better managed this project they needed. They wanted a video that would showcase the description of their product and its benefits for clients. Motion design for a traffic safety equipment supplier had to capture product functions and draw in buyers. At first we took aim to learn more about our client in-depth and chose key points of his business to focus on. After that step, we planned a story script and when it was confirmed, we created and presented a visual storyboard.

Fleshed out design for backgrounds and objects

During the design process of creating layouts for backgrounds and each object, our designers used a rich color scheme featuring the company’s logo. As a background we chose 2 views: construction site and the GPS map. This is the most accurate way to show in video where and how the product works. The objects were carefully designed and detailed.

Design of characters and their description

Marge - financial accountant that responsible for billings
Larry - construction equipment owner who has to monitor the state and damage or loss
Rodger - Chief Operating Officer that responsible the daily operations of the company
Customer - all the clients that need construction equipment

All Page Design

Motion media design for an explanatory video

Our motion designs for a traffic safety equipment supplier were aimed to highlight important elements of the story through contrast and brightness of the elements. Everything in this video is in motion, no static objects! People breath, gesticulate and show emotion. We showed everything from product installation to passing data. From this motion design video viewers clearly understand what the product is and how its software works.

Creation process slideCreation process slideCreation process slide

Motion design effects

Post-syncing and good speakers are integral parts of effective motion design. In this way, sound coupled with visuals describe how equipment works. Detailed characters and objects make viewers capture the main idea and product’s functions. As a result we delivered on a trend and jazzy explanatory motion design for a traffic safety equipment supplier that kids and adults will enjoy without the realization that it’s as much a marketing video as an explanation. Now Solar Track can sell their product and their clients can save their budgets and time on buying and servicing construction equipment.

Launching your business online is a perfect business strategy to increase profit and we at Direct Line Development know how to create a brand-new eye-catching website that works for your business. We are a web design and web development company with over 16 years of experience. Our web studio provides an array of services like moving graphics to direct customers’ attention to your business.


Linear Storyline

Creates atmosphere and describes working principles of the software in stages.

Design and Animation

Contemporary and trendy flat design is in the minimalistic genre used for this video. Objects and characters are designed and animated in such a way as to play on the viewers senses.

Pro Speaker

Trained voice and clear articulation is a master weapon of this video. So viewers understand the message clearly and properly.

Marketing Element

We used marketing methodology in this motion design: we put in a focus on the main product, when demonstrating its upsides.


inJason Parisi

I had a vision for my website based on my market and competition, Direct Line was able to help me to bring it to life while working around my schedule. They went above and beyond in the latter stages as I continued to have new ideas. I would recommend them to any company trying to generate more business from the web.

inSean McCabe

DLD helped make Speed Raceway the first Indoor Electric Go Karting facility in the country with Event Booking Online. It was a pleasure working with Ben, Anna and Greg. Excellent service, great price, top notch website design. Very creative thinkers.

inSteve Giroux

Very happy with the finished product — everyone was helpful and delivered what they promised. Highly recommend!

inArtur Oganov

I have been working with Direct Line Development for years now. I have worked with them on a large number of projects and have suggested the company to a number of friends. These guys know what they are talking about. Definitely my only choice when it comes to web and SEO. Definitely recommend!

inHanan Fishman

I cannot recommend Direct Line strongly enough. This is an organization rarely found in the market today for any product. They are knowledgeable and provide fantastic customer service at incredible prices. In short, they offer price, quality and delivery - the holy trinity of value. They consistently under promise and over deliver. I would recommend them to any business looking to launch or revamp their web presence.

inRay Goettner

It was a great experience working with Direct Line Development. Their staff was helpful and responsive and the project they completed for us was exactly what we wanted! They even went above and beyond what we asked of them when they came out to take pictures as well as making certain that we did not lose our domain when we transferred to them. I would definitely refer them to any business!

inSandra Steinfield

I used this company to design my website. They were very professional. They were very responsive to all of my concerns. They did a great job.

Pamela Newcomer

Direct Line Development has been a godsend to us! We were previously working with another company who had just given up on us and refused to update or care for our website. Direct Line worked with us one on one to deliver a professional website that has an attractive modern look and is user-friendly. Since the website upgrade with Direct Line, we have noticed an increase in calls and website emails requesting reservations to our restaurant. We could not be more happy with their services and would definitely recommend Direct Line to everyone

Ethleen Sawyerr

I am beyond pleased with the level of professionalism, and the caliber of work produced by Direct Line Development in creating a landing page for my business. Anna walked me through the entire process, and offered honest, constructive feedback to help me make the best decisions regarding the final product. I would recommend using Direct Line Development for all of your business or personal web development needs

Panayiotis Pattichis

Everything works perfectly :) The website design is amazing, easy to understand and I am very satisfied.
The whole website looks very professional and I think this can help me gain more trust from my clients :)

Jeff Morgan

Direct Line did a great job on adaptive design for our mobile and web site, the core for our donor communications.
With their templates, we are now able to keep our content fresh and continue to improve.

inYana Albrecht

I'm extremely impressed with the customer service and the website redesign that DirectLine's developers have done for me. They were able to bring my vision to life in a short amount of time. Every email was answered in full and very quickly. All my customers love my new website and that's what is most important. My website became more useful, more informative, and completely adaptive. Today, most of my customers open my website from phones and tablets, so the adaptive design became a wonderful solution! Great customized CMS, beautiful pictures and videos.. You guys made a miracle happen for me!

Adam O'Connor

They have absolutely helped my business grow. It takes work to get top placement on the internet. They helped with that. They helped to redo the web site and overcame obstacles that others could not overcome. I can say that this has worked for me and my business. This is an investment that I will get back in time and probably already have in the type of customers that find and hire me. Thank you Direct Line.

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