Advocate Construction
Responsive website

A Custom Roofing Website Design That Converts More Jobs

How We Brought This Roofing Web Design Project To Life

We bounced around some ideas during the brainstorming session and finalized a cohesive concept that we ran by the client. 

Color Palette

Choosing the colors is everything: make the wrong move, and a more visually-oriented visitor will leave your site in a heartbeat. Our final choice was to create a design dominated by orange, dark blue, and white colors. This is a very modern combination with a lot of contrast and movement; it is perfect for a company that wants to be seen as a dynamically developing organization that moves with the times.


During the design process, we added an animated element to the header at the very top of the homepage. This isn’t common for roofing contractor websites, so our goal was to make the client's site stand out from competitors and grab visitors’ attention as soon as they open the page.


Positioning the modules on the website is a science of its own. We took the time to place various elements on each page in a way that makes it easy for both visitors and Google’s web crawlers to browse the site. 

Converting Elements

Among other benefits, the company offers visitors a free inspection - that’s a tempting offer that needs to be plastered all over the site in order to lure in new customers. We made sure to position several bright call-to-action buttons and other elements throughout the pages.


The minimalist style of this custom roofing web design lives in harmony with bold animations and bright colors. The client’s joy after seeing the final result was through the roof (no pun intended!).

What Makes The Best Roofing Website Design

Smart Layout

The positioning of blocks allows visitors to immediately find the services that they need.

Responsive Design

The site is built to perform well no matter what device you’re using.

Trendy Color Scheme

Website design for roofing contractors doesn’t have to be boring - we used bold, contrasting colors.

Consistency is Key

The colors and layout are consistent throughout the entire website.

Old Site

New Site

We Build The Best Roofing Websites... And More!

At Direct Line Development, we don’t just create the best roofing company websites - we have the range! Over the years, we have worked with hundreds of clients across a variety of industries, from lawyers to candy stores to marijuana dispensaries. With a team of seasoned webmasters, designers, and SEO masterminds on board, we are confident that we can work out a solution for your project, too.

Get in touch to discuss your needs via a contact form or call to connect with one of our representatives today.


Jason Parisi

I had a vision for my website based on my market and competition, Direct Line was able to help me to bring it to life while working around my schedule. They went above and beyond in the latter stages as I continued to have new ideas. I would recommend them to any company trying to generate more business from the web.

Sean McCabe

DLD helped make Speed Raceway the first Indoor Electric Go Karting facility in the country with Event Booking Online. It was a pleasure working with Ben, Anna and Greg. Excellent service, great price, top notch website design. Very creative thinkers.

Steve Giroux

Very happy with the finished product — everyone was helpful and delivered what they promised. Highly recommend!

Artur Oganov

I have been working with Direct Line Development for years now. I have worked with them on a large number of projects and have suggested the company to a number of friends. These guys know what they are talking about. Definitely my only choice when it comes to web and SEO. Definitely recommend!

Hanan Fishman

I cannot recommend Direct Line strongly enough. This is an organization rarely found in the market today for any product. They are knowledgeable and provide fantastic customer service at incredible prices. In short, they offer price, quality and delivery - the holy trinity of value. They consistently under promise and over deliver. I would recommend them to any business looking to launch or revamp their web presence.

Ray Goettner

It was a great experience working with Direct Line Development. Their staff was helpful and responsive and the project they completed for us was exactly what we wanted! They even went above and beyond what we asked of them when they came out to take pictures as well as making certain that we did not lose our domain when we transferred to them. I would definitely refer them to any business!

Sandra Steinfield

I used this company to design my website. They were very professional. They were very responsive to all of my concerns. They did a great job.

Pamela Newcomer

Direct Line Development has been a godsend to us! We were previously working with another company who had just given up on us and refused to update or care for our website. Direct Line worked with us one on one to deliver a professional website that has an attractive modern look and is user-friendly. Since the website upgrade with Direct Line, we have noticed an increase in calls and website emails requesting reservations to our restaurant. We could not be more happy with their services and would definitely recommend Direct Line to everyone

Ethleen Sawyerr

I am beyond pleased with the level of professionalism, and the caliber of work produced by Direct Line Development in creating a landing page for my business. Anna walked me through the entire process, and offered honest, constructive feedback to help me make the best decisions regarding the final product. I would recommend using Direct Line Development for all of your business or personal web development needs

Panayiotis Pattichis

Everything works perfectly :) The website design is amazing, easy to understand and I am very satisfied.
The whole website looks very professional and I think this can help me gain more trust from my clients :)

Jeff Morgan

Direct Line did a great job on adaptive design for our mobile and web site, the core for our donor communications.
With their templates, we are now able to keep our content fresh and continue to improve.

Yana Albrecht

I'm extremely impressed with the customer service and the website redesign that DirectLine's developers have done for me. They were able to bring my vision to life in a short amount of time. Every email was answered in full and very quickly. All my customers love my new website and that's what is most important. My website became more useful, more informative, and completely adaptive. Today, most of my customers open my website from phones and tablets, so the adaptive design became a wonderful solution! Great customized CMS, beautiful pictures and videos.. You guys made a miracle happen for me!

Adam O'Connor

They have absolutely helped my business grow. It takes work to get top placement on the internet. They helped with that. They helped to redo the web site and overcame obstacles that others could not overcome. I can say that this has worked for me and my business. This is an investment that I will get back in time and probably already have in the type of customers that find and hire me. Thank you Direct Line.

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