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Search Engine Optimization
HOW OUR SEO CAMPAIGN HELPED THIS COMMERCIAL REFRIGERATION COMPANY OUTRANK COMPETITORS
Prestige Refrigeration is a supermarket equipment and commercial refrigeration company located in Philadelphia, PA. Over the past 8 months, we’ve done a tremendous amount of work to enhance the website's searchability and establish a long-term SEO strategy for this commercial refrigeration business.
SEO, well done, is an opportunity to engage more customers without resorting to expensive ad campaigns. While promoting the company's website, we kept a close eye on local competitors and developed a unique approach that helped improve brand awareness and Prestige Refrigeration’s position on the web in the long run. After only a few months of doing SEO for this commercial refrigeration company, the website’s ranking jumped up in SERPs and started to overtake many local competitors!
AMAZING SEO RESULTS AFTER ONLY 8 MONTHS
- Philadelphia, PA
SEO TASKS WE’VE COMPLETED FOR THE CLIENT
We conducted a competitive analysis and developed a strong custom SEO strategy. The strategy was further improved taking into account the initial promotion results and latest SEO trends.
A semantic core is at the heart of any efficient website promotion strategy. We analyzed and updated the client's semantic core to enhance website structure by gathering a wide range of search queries and selecting keywords.
All texts were modified by using relevant and popular keywords. Every webpage has unique content. The SEO content is constantly updated by adding keywords relevant to restaurant kitchen equipment.
After the launch of the new website, testing content and improving technical features has been a priority. We have tested the client's website based on hundreds of various criteria. As a result, we fixed all bugs and improved page loading speed.
Social networks are registered and optimized for the company, and also, they are uniform with the project’s overall style to meet all the requirement of a good looking and attractive company page.
Link building is another important component of effective website promotion. We build dozens of links on multiple websites every single day.
EXCELLENT WEB DESIGN AND SITE CONVERSION
If you want to attract new clients to your business, go digital! Direct Line Development builds eye-catching, SEO-optimized websites that work for your business. We are a web design and web development company with 16 years of experience building SEO-friendly sites for refrigerator service companies and other types of businesses. We can help you too!
Our team did an incredible job. Here, you can learn more about how we created a website design for Prestige Refrigeration.
TECHNICAL IMPROVEMENTS WE MADE ON THE SITE:
- Tested the website based on several hundred parameters; each page was tested individually
- Increased the loading speed of the site and each individual page
- Improved page loading speed that significantly impacts how Google sees your website
- Fixed all code validation errors
- Errors in robots.txt and sitemap.xml were fixed
- Added the site to Google services, including Search Console and Google Analytics
- The website is secured with HTTPS and has a valid certificate
- Added well-structured content to the whole website
- Found and fixed broken links
- SEO-friendly URLs were created
- The website was tested for cross-browser compatibility that allows pages to function correctly across different browsers and devices
- We form the Semantic core of keywords. Gathering a wide range of search queries and selection of the keywords for further promotion.
- Development of site structure according to semantic core. Distribution of requests in the site structure.
- Every webpage has unique, SEO-optimized content. The website’s content is continuously expanding and updating by adding relevant keywords.
- We developed a unique system of relinking and page weight transferring for service pages promotion in SERP. The system has been fully processed 6 times and is still undergoing testing.
- Analytics for search queries: we use a special tool that tracks your position of your keywords.
- Optimized ALT and TITLE attributes: we write only SEO-friendly alternative texts for website images.
- Writing and adding meta tags for all of the current pages.
REFERRING DOMAINS
Referring domains is one of the main tools of website promotion in search engines. The more sites link to the promoted site, the higher its position in the search engine results (SERPs) - it’s quite simple. The problem is, a big number of links does not always guarantee you the best possible position in SERPs. Many other factors are involved in website ranking, including behavioral and internal SEO optimization. However, a big number of quality external links remains one of the sure-fire ways to improve your website promotion.
ORGANIC KEYWORDS
There is a wide number of different keywords and phrases people use to search for products and services, for example, “gondola shelving”. SEO specialists use the Ahrefs Site Explorer to track a huge database with more than 200 million keywords - and it’s for the United States only. It’s obvious that even such a giant database can’t cover all possible search queries in Google and other search engines, which is why we tend to underestimate the total number of keywords a website is ranking for.
WEBSITE LOADING SPEED
The loading speed of your website is very important to users. There are two major problems that come hand in hand with slow page load speed:
- Search engines such as Google, Bing, or Yahoo do not display websites with a response time of over 1-3 seconds or more on top of SERPs.
- Most users close the page if the site takes too long to load. Every time a user leaves your site, you lose a potential buyer.
In addition, your website’s performance affects the mobile-friendly factor. Being mobile-friendly means how easily a visitor can scroll through your page from a mobile device. This is a very important indicator because the number of users searching the Internet using smartphones, tablets, and laptops is growing every year.
We are constantly analyzing our results using Google to make sure the website loads quickly without compromising on its performance.
IMPROVING GOOGLE BUSINESS AND OTHER SOCIAL MEDIA
We optimized the client’s accounts on all social media platforms and registered new ones. We took the time to ensure that the client’s corporate style is similar throughout all social media platforms. Additionally, we added unique SEO texts to each page. We also managed the client’s web reputation (meaning reviews and testimonials).
HAVE A LOOK AT THESE GROWTH CHARTS. WE CONTINUE TO WORK ON OPTIMIZATION
We are living in a digital age where a strong online presence is everything. Do you want your business to thrive and prosper? Trust Direct Line Development to deliver outstanding professional website optimization services that will elevate you above the competition. Let us guide you through this highly-competitive virtual world and skyrocket your website to the top of search engine results. We do SEO for restaurant kitchen equipment companies, bakers, furniture makers, roofers, plumbers, and many other businesses, both local and national.
Custom website development is our bread and butter; it’s what we know and have been doing for decades. Our team at Direct Line Development is focused on developing fast, modern, and user-friendly digital projects you will be proud of!
NEED USED GONDOLA SHELVING? JUST SEARCH!
Ready to get started?
Are you seeking a local strategic partner in design, search engine optimization, or mobile and web development? We can help! Our team of professionals are ready to answer all of your inquiries.
Many companies have already signed up for this proposal. Here is the feedback that we have received from our work.
Jason ParisiEnvironmental Inspector at NV5
I had a vision for my website based on my market and competition, Direct Line was able to help me to bring it to life while working around my schedule. They went above and beyond in the latter stages as I continued to have new ideas. I would recommend them to any company trying to generate more business from the web.
Sean McCabeDirector of Operations at Speed Raceway
DLD helped make Speed Raceway the first Indoor Electric Go Karting facility in the country with Event Booking Online. It was a pleasure working with Ben, Anna and Greg. Excellent service, great price, top notch website design. Very creative thinkers.
Steve GirouxAuthor of the book In the Black
Very happy with the finished product — everyone was helpful and delivered what they promised. Highly recommend!
Artur OganovChief Marketing Officer at FX Broker
I have been working with Direct Line Development for years now. I have worked with them on a large number of projects and have suggested the company to a number of friends. These guys know what they are talking about. Definitely my only choice when it comes to web and SEO. Definitely recommend!
Hanan FishmanPresident at Alencon Systems LLC
I cannot recommend Direct Line strongly enough. This is an organization rarely found in the market today for any product. They are knowledgeable and provide fantastic customer service at incredible prices. In short, they offer price, quality and delivery - the holy trinity of value. They consistently under promise and over deliver. I would recommend them to any business looking to launch or revamp their web presence.
Ray GoettnerOwner at Prestige Refrigeration
It was a great experience working with Direct Line Development. Their staff was helpful and responsive and the project they completed for us was exactly what we wanted! They even went above and beyond what we asked of them when they came out to take pictures as well as making certain that we did not lose our domain when we transferred to them. I would definitely refer them to any business!
Sandra SteinfieldCEO at Philadelphia Party Planners
I used this company to design my website. They were very professional. They were very responsive to all of my concerns. They did a great job.
Pamela NewcomerBabbo's Italian Grill
Direct Line Development has been a godsend to us! We were previously working with another company who had just given up on us and refused to update or care for our website. Direct Line worked with us one on one to deliver a professional website that has an attractive modern look and is user-friendly. Since the website upgrade with Direct Line, we have noticed an increase in calls and website emails requesting reservations to our restaurant. We could not be more happy with their services and would definitely recommend Direct Line to everyone
Ethleen SawyerrTeacher at Speak Write Play
I am beyond pleased with the level of professionalism, and the caliber of work produced by Direct Line Development in creating a landing page for my business. Anna walked me through the entire process, and offered honest, constructive feedback to help me make the best decisions regarding the final product. I would recommend using Direct Line Development for all of your business or personal web development needs
Panayiotis PattichisPersonal online trainer
Everything works perfectly :) The website design is amazing, easy to understand and I am very satisfied.
The whole website looks very professional and I think this can help me gain more trust from my clients :)
Jeff MorganExecutive Director at Global Conservation
Direct Line did a great job on adaptive design for our mobile and web site, the core for our donor communications.
With their templates, we are now able to keep our content fresh and continue to improve.
Yana AlbrechtManaging Attorney at Bay Immigration Law
I'm extremely impressed with the customer service and the website redesign that DirectLine's developers have done for me. They were able to bring my vision to life in a short amount of time. Every email was answered in full and very quickly. All my customers love my new website and that's what is most important. My website became more useful, more informative, and completely adaptive. Today, most of my customers open my website from phones and tablets, so the adaptive design became a wonderful solution! Great customized CMS, beautiful pictures and videos.. You guys made a miracle happen for me!
Adam O'ConnorBalloon Artist at Fabulous Faces
They have absolutely helped my business grow. It takes work to get top placement on the internet. They helped with that. They helped to redo the web site and overcame obstacles that others could not overcome. I can say that this has worked for me and my business. This is an investment that I will get back in time and probably already have in the type of customers that find and hire me. Thank you Direct Line.
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