Outstanding SEO Results for Medical Oxygen Supplier Right After Launch: How to Rank in Google’s Top 10 Results

Website Traffic Increased by 114%

Most of the KPI growth took place right after the launch of the site. We took the same time period (November - June) before and after the website promotion to show you how traffic doubled. 

We monitor a website’s traffic using Google Analytics. Its code is installed in the site’s code, which makes it possible to count the actual number of users rather than giving estimated figures. You can see more information in the graph below.

When monitoring the results of SEO promotion for our home oxygen company, we pay special attention to the organic traffic indicator. It shows the number of users who came to the site from the search results page using a key query. This is the goal of any website promotion because it means that users can find your website using certain words.

On the graph below, you can see that organic traffic grew along with the total amount of the website’s traffic. At the same time, it makes up 65% of the total number of users on the site, which is an excellent indicator of our SEO campaign’s success.

Since the client's business serves a highly specialized, niche market, this also played a certain role in developing a good promotion strategy. In order to achieve the highest results, we took into account all the features of promotion for small businesses. We have a great article where we have reviewed several practical tips for promoting small business.

How We Increased Organic Keywords by 375% in Top 10

As a rule, organic keywords are words people use on search results pages. If all the work collecting the keyword map was done correctly, the general semantics of the site will gradually expand with the number of search words. Some keywords can lead to hundreds of other similar phrases that users type into the search box, thereby increasing organic keywords on the site.

We track this indicator with the help of Ahrefs - one of the most popular tools promoting and monitoring website efficiency. Ahrefs has its own database of more than 200 million key queries for the United States. Note that Google alone receives over 100 billion queries every month, despite the fact that there are other search engines.

The graph above shows the rise of organic keywords that led users to the site. The main growth took place after the launch of the new website. We placed several new SEO texts with the right keywords like “home oxygen company”, which allowed us to gradually expand the site’s organic traffic.

More Than 100 Requests in the Top 10

The number of the top 10 and top 20 requests exceeds 100 for mobile and desktop results pages.

Requests, which impact overall website ranking, are constantly improving their positions. You can see examples of requests for a site in the top 10 below.

• Volume represents the average monthly number of searches for the target keyword in the USA.
• Traffic is a metric that estimates the monthly search traffic to the web page from the tracked keyword.
• Keyword Difficulty estimates how hard it will be to rank in the top 10 organic search results for a given keyword in a specific country. It's calculated by taking a weighted average of the number of linking domains to the current top-ranking pages. The result is then plotted on a logarithmic scale from 0 to 100 (low difficulty to high).

The green arrow next to the position of the key request indicates how many positions the page ranked in a search results page.

At the moment, the site we developed is the leader in search results among its competitors. We conducted a comparative analysis of the competition, which allowed us to identify the strengths and weaknesses of the client’s website to develop a promotion strategy. When it comes to search engine optimization services, Direct Line Development always focuses on the features of an existing site’s KPI in order to achieve the maximum results with SEO promotion for an oxygen service company.

How We Beat Direct Competitors in SERP

Most of our client’s competitors who have positions on a search engine results page are large online stores that sell oxygen equipment and related products. Over the entire promotion period, ever since the launch of the new site, the client has had the highest ratings in the number of search queries among their five main competitors. We constantly monitor the client’s site, as well as follow the growth dynamics and new words in the organic search engine results page.

Of course, the site may contain significantly more search queries than we manage to track. But the best tactic here is to reinforce the keywords with the highest positions, thereby leading traffic to the site. You can see just a small part of the top 3 queries on the graph below.

Significant Growth in Reference Weight

During the promotion, we improved referring domains by 306% and referring pages by 822%. Even before the launch of the new site, we began work on increasing the domain’s reference profile. The number of external links directly affects the position of the site in the SERP and for the promotion. Given that the majority of competitors have an undeveloped reference profile, preliminary link building work also contributed to the rapid achievement of results after the launch of the new site.

Impressions and Clicks Started to Grow After the Launch

Impressions and clicks are indicators provided by Google Search Console. They show data in Google search pages only. As we can see on both graphs below, these parameters had values of zero prior to pre-launch. This may indicate that the site had a low position in search results and users did not see it in Google's SERPs (search engine results pages). Since organic traffic was still present on the website, this means that these users found the site through Google and other search engines. After we optimized the site, it began to rank higher as impressions and clicks grew, leading to a significant increase in organic traffic.

Fixing Social Media

Today, more and more people are using social networks not just for communication, but to find services, reviews, and recommendations. Additionally, many companies have already rated social media as one of the most effective channels to acquire customers. In order for social platforms to really attract users and send them to the site, you should carefully manage your digital presence. When doing SEO for an oxygen service company, social media presence in key.

For Summit Oxygen Inc, we created accounts in the same style as the site design, wrote optimized texts, and uploaded posts. Also, we were intentional about including reviews because they give users the opportunity to make a choice in favor of your company.

Local Promotion Results in Figures

Google Business is a very important tool for local promotion. First, because it tells Google where your business is located and what services you provide. Second, it helps users find your business faster, including directly from Google Maps. If your Google Business card has a lot of positive feedback, it will rank higher. You can see our client’s website statistics below.

In addition to attracting more traffic to the site, Google Business allows users to quickly contact you. They can call you directly from the search results page without visiting your site. Also, if users are not sure how to get to your location, they can use Google Maps to get directions to your address.

Conclusion

We achieved quite impressive results through a properly-developed SEO promotion strategy for our home oxygen company. The main task was to significantly expand the structure of our client’s site and add optimized content. As you can see, it worked. Google recognizes that the site has information that can answer users’ questions. The search engine understands that the resource can be useful and, therefore, places it at the top of the results page.

Also, an important aspect of promotion is client involvement in the process. This client wrote articles for the blog. For us, it was a great opportunity to get really useful information from an expert since no one knows their business better than them. You can do the same.

We continue working on promotion and improving existing results, as well as achieving new goals. At the moment, we are focusing on expanding the blog page, which will allow us to pull more low-frequency requests for more relevant traffic.