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SEO for a Building Materials Supplier
Search Engine Optimization


full-service building materials supplier




People use numerous keywords and phrases to search for the products, services, or websites they need. One of the main tools we utilize to track the number of keywords used to find a website is Ahrefs. It has a large database with over 200 million tracked keywords (in the US alone)! Obviously, even such a giant database cannot cover all the possible inquiries that users make on Google and other search engines. This is why we tend to underestimate the total number of keywords a website ranks for.

As you can see on the graphs below, in just two months after the launch of the new site, the total number of organic keywords increased by 72% (from 1,528 to 2,634 words). After we improved search engine optimization for a building materials supplier’s website, the number of words in the top 1-3 positions increased by 28%; in the top 4-10 positions, it rose by 82%.

Graph showing an increase in organic keywords starting in MarchGraph that shows an increase in organic keywords for the top 1-3 positionsGraph that shows an increase in organic keywords for the top 4-10 positions



After the launch of the website, the traffic grew by 328% (from 5,300 to 22,700 visitors).

Graph that shows growth of site traffic since launch

We optimized the site structure and set up redirects from long-hidden and deleted pages. The main bulk of SEO-optimized content has not been added to the site yet, but we can already see a tremendous increase in figures.

You can read more about how to optimize website structure in our article How To Do SEO For Your Own Website Part 2: Structure of the Site.

Despite the fact that the new site has only recently been launched, we see how fast the figures have grown compared to those of competing websites. Search engine optimization for a building materials supplier or any other niche can truly help your business thrive.

Statistics showing how traffic growth compares to competing websites

The picture above shows the growth of several important metrics: visibility, average position, and traffic.

  • Visibility -  This graph shows what percentage of all possible traffic from the tracked keywords landed on the website.
  • Avg. position - The average ranking positions from 1 to 100 across all keywords in a project within a selected date range.
  • Traffic - An estimate of organic search traffic coming to a target website or URL. Ahrefs calculates this information based on monthly search volumes of keywords and website (URL) positions in search results for these keywords.

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Another main tool for tracking the dynamics of changes in ranking positions is Google Search Console. Unlike Ahrefs, Google Search Console allows you to find out how your site is ranked only for Google searches. To successfully carry out SEO for building materials suppliers,  you need good figures in Google and other search engines.

The charts below clearly show that the number of impressions and clicks after the launch increased drastically. If you compare the figures from the week before the launch with those from the last week of the reporting period, you will see a 172% increase in clicks (from 85 to 231 clicks) and an increase in impressions by 173% (from 5,386 to 14,696 impressions).

Chart that displays an increase in impressions from Google searchesChart that reveals a steady growth in clicks from Google searches

  • Impression - An URL link records an impression when it shows up in a user’s search results. The determining factor of whether or not the link must be scrolled into view or visible is dependent on the type of search element that contains the link.
  • Click - Any virtual action that sends the user to a page outside of a Google search is counted as a click.


Website traffic is important, but it is organic traffic specifically that plays the key role in evaluating the results of SEO promotion. Organic traffic is generated from unpaid search results. It is also called “SEO traffic” because targeted traffic generation from organic searches is achieved through SEO promotion or, in our case, improving local SEO for building materials suppliers and then attracting visitors to their website.

Chart that illustrates a steep increase in organic traffic to the site

If you are looking to improve SEO for your lumber company, contact Direct Line Development and we’ll work miracles on your website, too!

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Many companies have already signed up for this proposal. Here is the feedback that we have received from our work.

Jason Parisi

I had a vision for my website based on my market and competition, Direct Line was able to help me to bring it to life while working around my schedule. They went above and beyond in the latter stages as I continued to have new ideas. I would recommend them to any company trying to generate more business from the web.

Sean McCabe

DLD helped make Speed Raceway the first Indoor Electric Go Karting facility in the country with Event Booking Online. It was a pleasure working with Ben, Anna and Greg. Excellent service, great price, top notch website design. Very creative thinkers.

Steve Giroux

Very happy with the finished product — everyone was helpful and delivered what they promised. Highly recommend!

Artur Oganov

I have been working with Direct Line Development for years now. I have worked with them on a large number of projects and have suggested the company to a number of friends. These guys know what they are talking about. Definitely my only choice when it comes to web and SEO. Definitely recommend!

Hanan Fishman

I cannot recommend Direct Line strongly enough. This is an organization rarely found in the market today for any product. They are knowledgeable and provide fantastic customer service at incredible prices. In short, they offer price, quality and delivery - the holy trinity of value. They consistently under promise and over deliver. I would recommend them to any business looking to launch or revamp their web presence.

Ray Goettner

It was a great experience working with Direct Line Development. Their staff was helpful and responsive and the project they completed for us was exactly what we wanted! They even went above and beyond what we asked of them when they came out to take pictures as well as making certain that we did not lose our domain when we transferred to them. I would definitely refer them to any business!

Sandra Steinfield

I used this company to design my website. They were very professional. They were very responsive to all of my concerns. They did a great job.

Pamela Newcomer

Direct Line Development has been a godsend to us! We were previously working with another company who had just given up on us and refused to update or care for our website. Direct Line worked with us one on one to deliver a professional website that has an attractive modern look and is user-friendly. Since the website upgrade with Direct Line, we have noticed an increase in calls and website emails requesting reservations to our restaurant. We could not be more happy with their services and would definitely recommend Direct Line to everyone

Ethleen Sawyerr

I am beyond pleased with the level of professionalism, and the caliber of work produced by Direct Line Development in creating a landing page for my business. Anna walked me through the entire process, and offered honest, constructive feedback to help me make the best decisions regarding the final product. I would recommend using Direct Line Development for all of your business or personal web development needs

Panayiotis Pattichis

Everything works perfectly :) The website design is amazing, easy to understand and I am very satisfied.
The whole website looks very professional and I think this can help me gain more trust from my clients :)

Jeff Morgan

Direct Line did a great job on adaptive design for our mobile and web site, the core for our donor communications.
With their templates, we are now able to keep our content fresh and continue to improve.

Yana Albrecht

I'm extremely impressed with the customer service and the website redesign that DirectLine's developers have done for me. They were able to bring my vision to life in a short amount of time. Every email was answered in full and very quickly. All my customers love my new website and that's what is most important. My website became more useful, more informative, and completely adaptive. Today, most of my customers open my website from phones and tablets, so the adaptive design became a wonderful solution! Great customized CMS, beautiful pictures and videos.. You guys made a miracle happen for me!

Adam O'Connor

They have absolutely helped my business grow. It takes work to get top placement on the internet. They helped with that. They helped to redo the web site and overcame obstacles that others could not overcome. I can say that this has worked for me and my business. This is an investment that I will get back in time and probably already have in the type of customers that find and hire me. Thank you Direct Line.

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