A 1,623% INCREASE IN ORGANIC TRAFFIC & MORE BENEFITS FOR A CBD WEBSITE WITH SEO
Our client, Hometown Hero CBD, offers a wide variety of CBD products both full-spectrum and isolate. Additionally, they have Delta 8 products that form a significant part of their offerings. They mostly sell flower products but we have tinctures, lotions, gummies, etc as well.
The client was highly involved in the work process, we constantly discussed difficulties and new ideas about promoting their CBD business through SEO techniques. This is a distinctive feature of this customer from the "average" business owner.
The project was launched in October 2020, and this case study illustrates how our thoughtful SEO strategy worked for the CBD business. We started to work on the project with two main initial aspects: revamping the structure to use more CBD keywords and refining the existing website to make it look, work, and promote to the max.
MAIN SEO GOALS FOR A CBD WEBSITE
We’ve set our SEO objectives at the initial stage of the project:
- Revamp the website structure and extend its keyword map.
To include all the keywords for CBD products into content, we have to create an extended, yet straightforward website structure - this is what we started doing first.
- Attract more organic traffic to the website.
The best CBD keywords in content will show the search engines such as Google that this website is a relevant, SEO-optimized resource about CBD. The rankings will improve, which will drive more targeted traffic.
- Improve backlink profile through an efficient link-building strategy.
CBD resources that our SEO agency used to get links to the client’s website, all have high ratings and trust level - this is crucial in building a strong backlink profile.
COMPETITOR ANALYSIS AND OUR SEO STRATEGY
Competitor and niche analysis is a decisive stage of every SEO project. We take the time to investigate the local market, the niche in general, and the main competing websites to achieve the best results for our clients.
Through analyzing CBD websites, our SEO team pays attention to the following aspects:
- website structure
- content quality
- link building strategy
- internal links
- metadata
LIST OF SEO TASKS
NEW STRUCTURE AND TOP CBD KEYWORDS FOR OUR CLIENT
A thorough analysis of the client’s industry allowed us to create a comprehensive keyword map and expand the structure, and this is where you can see the first SEO benefits. New pages with CBD product keywords provide information about all the items available at Hometown Hero CBD, while integrated keywords with commercial intent help pages rank in search engines with frequent queries.
BACKLINK PROFILE INCREASED BY 442%
For starters, we analyzed the backlink profiles of competing websites. In such cases, the competitors’ list usually comes from the search results with SEO keywords for CBD oil and other products.
This particular project is about promoting a CBD e-commerce website, so our SEO team paid attention to online stores and relevant directories - these are different resources with specific aspects of backlink profiles.
After collecting and analyzing all the data we developed our link-building strategy, including volume and type of backlink, and anchor texts.
We gathered all the advanced link building techniques in this project:
- Guest posting
- Outreach
- Paid listings
- Crowd marketing
We make every effort to find the most relevant resources with high domain authority. This professional approach helps to achieve our link-building goals.
THE NUMBER OF ORGANIC KEYWORDS INCREASED BY A WHOPPING 972%
When looking for a CBD store, people can enter numerous keywords and phrases in the search bar. Ahrefs is one of the main tools we utilize to track the number of keywords used to find a website.
After we created and published new SEO content - and optimized the existing one with the best SEO tags for a CBD website - the pages started to rank with new CBD keywords, driving more traffic to the website. Check out the graphs below to see the increase.
When the website got more organic keywords, search engine optimization for this CBD project proved to be effective, but there are even more significant SEO metrics - keywords in TOP-3 and TOP-10. These are the queries that bring most of the traffic.
- Organic keywords in TOP-3 raised by 250%
- Organic keywords in TOP-10 increased by 442%
ORGANIC TRAFFIC INCREASED BY 1,623% COMPARED TO THE PREVIOUS PERIOD
Every SEO project is aimed at a constant increase in organic traffic. We achieve it through our well-coordinated work and thought-out strategies.
We compared site performance from October 2020 to April 2021 with the previous 6 month period. The website had 12,153 visitors that came from organic traffic channels before this CBD company started using SEO. After we put all the necessary improvements in place, the traffic increased to 209,406 during the last 6 months - this is over 1,623% growth!
THE CLIENT’S REVENUE RATE HAS INCREASED BY 940%
One of the main goals of the project was to increase lead volume. To track this metric accordingly, we installed eCommerce analytics and started analyzing the conversion rates at the website. After the Hometown Hero CBD website was optimized for SEO, the figures started to grow.
The screenshot below displays the conversion metrics results for the last 3 months compared to the previous 3 months.
- Revenue increased by 940%
- E-commerce Conversion Rate increased by 159%
- Transactions increased by 777%
- Avg. Order Value increased by 18%
MORE SEO METRICS IN GOOGLE SEARCH CONSOLE
Another functional tool we use to track SEO metrics is Google Search Console. Among other things, it gives information about key parameters of website ranking in Google such as Total clicks and Total Impressions. Check out the results of our work: the client’s website started to get 1,204 Clicks instead of 136 and 26,550 Impressions instead of 1,121 daily in the 7 months of the project.
HOW CLIENT’S INVOLVEMENT IN THE PROMOTION PROCESS IMPROVES RESULTS
We managed to achieve good results by late February when the Hometown Hero team was contacted by The New York Times. The reporter interviewed them and published an article about their business both online and in print.
In the next 10 days after the publication, more than 60,000 users came to the client's site. A total of about 10,000 transactions were received.
The client's website, warehouse, and delivery services received a huge workload but handled the job well with maximum efficiency. You can read more about this in the client's blog.
This allowed the client to get traffic and sales in a short time, but that is not the only benefit. It also continues to affect many SEO metrics such as site ranking, user behavior, and traffic.
Sometimes gaining results depends not only on us but also on the client. Hometown Hero CBD is a great example of what can be achieved when a client is interested in the SEO process and takes active steps to promote the business.
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SEO HELPED TO INCREASE LEADS FOR THE CLIENT’S WEBSITE. WHAT NOW?
The impressive results achieved for Hometown Hero CBD by our SEO team provide the basis for further promotion of the company both online and in printed media. Search engine algorithms change all the time, so further changes might be necessary to keep the company pages in Google’s top results.
At Direct Line Development, we never stop tracking SEO metrics through our long-lasting projects to maintain high rankings for the clients. We add new CBD keywords to the content and use other SEO techniques which pay back with the measured, constant growth of metrics, sales, and revenue.
If you are considering using SEO for your CBD business, you are in the right place! Our team has all the expertise to push your website to the TOP of Google search results and make it work as a marketing tool, generating leads and revenue for your company.
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