Hometown Hero
Search Engine Optimization
hometownherocbd.com

A 1,623% INCREASE IN ORGANIC TRAFFIC & MORE BENEFITS FOR A CBD WEBSITE WITH SEO

MAIN SEO GOALS FOR A CBD WEBSITE 

We’ve set our SEO objectives at the initial stage of the project:

  • Revamp the website structure and extend its keyword map. 

To include all the keywords for CBD products into content, we have to create an extended, yet straightforward website structure - this is what we started doing first. 

  • Attract more organic traffic to the website.

The best CBD keywords in content will show the search engines such as Google that this website is a relevant, SEO-optimized resource about CBD. The rankings will improve, which will drive more targeted traffic. 

  • Improve backlink profile through an efficient link-building strategy.

CBD resources that our SEO agency used to get links to the client’s website, all have high ratings and trust level - this is crucial in building a strong backlink profile. 

COMPETITOR ANALYSIS AND OUR SEO STRATEGY

Competitor and niche analysis is a decisive stage of every SEO project. We take the time to investigate the local market, the niche in general, and the main competing websites to achieve the best results for our clients. 

Through analyzing CBD websites, our SEO team pays attention to the following aspects:

  • website structure
  • content quality
  • link building strategy
  • internal links
  • metadata

LIST OF SEO TASKS

NEW STRUCTURE AND TOP CBD KEYWORDS FOR OUR CLIENT

A thorough analysis of the client’s industry allowed us to create a comprehensive keyword map and expand the structure, and this is where you can see the first SEO benefits. New pages with CBD product keywords provide information about all the items available at Hometown Hero CBD, while integrated keywords with commercial intent help pages rank in search engines with frequent queries.

Screenshot displaying a new structure for Hometown Hero CBD website 

BACKLINK PROFILE INCREASED BY 442%

For starters, we analyzed the backlink profiles of competing websites. In such cases, the competitors’ list usually comes from the search results with SEO keywords for CBD oil and other products. 

This particular project is about promoting a CBD e-commerce website, so our SEO team paid attention to online stores and relevant directories - these are different resources with specific aspects of backlink profiles. 

After collecting and analyzing all the data we developed our link-building strategy, including volume and type of backlink, and anchor texts. 

We gathered all the advanced link building techniques in this project:

  • Guest posting
  • Outreach 
  • Paid listings
  • Crowd marketing

We make every effort to find the most relevant resources with high domain authority. This professional approach helps to achieve our link-building goals. 

Screenshot with referring domains graphs displaying our progress throughout the project

THE NUMBER OF ORGANIC KEYWORDS INCREASED BY A WHOPPING 972%

When looking for a CBD store, people can enter numerous keywords and phrases in the search bar. Ahrefs is one of the main tools we utilize to track the number of keywords used to find a website. 

After we created and published new SEO content - and optimized the existing one with the best SEO tags for a CBD website - the pages started to rank with new CBD keywords, driving more traffic to the website. Check out the graphs below to see the increase.

Screenshot with organic keywords graphs displaying our progress throughout the project

When the website got more organic keywords, search engine optimization for this CBD project proved to be effective, but there are even more significant SEO metrics - keywords in TOP-3 and TOP-10. These are the queries that bring most of the traffic. 

  • Organic keywords in TOP-3 raised by 250%
  • Organic keywords in TOP-10 increased by 442%

Screenshot with TOP organic keywords graphs displaying their growth throughout the project

ORGANIC TRAFFIC INCREASED BY 1,623% COMPARED TO THE PREVIOUS PERIOD

Every SEO project is aimed at a constant increase in organic traffic. We achieve it through our well-coordinated work and thought-out strategies. 

We compared site performance from October 2020 to April 2021 with the previous 6 month period. The website had 12,153 visitors that came from organic traffic channels before this CBD company started using SEO. After we put all the necessary improvements in place, the traffic increased to 209,406 during the last 6 months - this is over 1,623% growth!

Screenshot with the traffic graphs displaying the website progress throughout the project

THE CLIENT’S REVENUE RATE HAS INCREASED BY 940%

One of the main goals of the project was to increase lead volume. To track this metric accordingly, we installed eCommerce analytics and started analyzing the conversion rates at the website. After the Hometown Hero CBD website was optimized for SEO, the figures started to grow. 

The screenshot below displays the conversion metrics results for the last 3 months compared to the previous 3 months. 

  • Revenue increased by 940%
  • E-commerce Conversion Rate increased by 159%
  • Transactions increased by 777%
  • Avg. Order Value increased by 18%

Screenshot with comparative graphs displaying the changes in conversion rates and revenue

MORE SEO METRICS IN GOOGLE SEARCH CONSOLE

Another functional tool we use to track SEO metrics is Google Search Console. Among other things, it gives information about key parameters of website ranking in Google such as Total clicks and Total Impressions. Check out the results of our work: the client’s website started to get 1,204 Clicks instead of 136 and 26,550 Impressions instead of 1,121 daily in the 7 months of the project. 

Screenshot with Clicks and Impressions graph indicating metrics for the project start dateScreenshot with Clicks and Impressions graph indicating current metrics

HOW CLIENT’S INVOLVEMENT IN THE PROMOTION PROCESS IMPROVES RESULTS

We managed to achieve good results by late February when the Hometown Hero team was contacted by The New York Times. The reporter interviewed them and published an article about their business both online and in print.

In the next 10 days after the publication, more than 60,000 users came to the client's site. A total of about 10,000 transactions were received.

Screenshot with Users graph displaying the peak activity after newspaper article publication

The client's website, warehouse, and delivery services received a huge workload but handled the job well with maximum efficiency. You can read more about this in the client's blog.

This allowed the client to get traffic and sales in a short time, but that is not the only benefit. It also continues to affect many SEO metrics such as site ranking, user behavior, and traffic.

Sometimes gaining results depends not only on us but also on the client. Hometown Hero CBD is a great example of what can be achieved when a client is interested in the SEO process and takes active steps to promote the business.

WANT TO SEE THE RESULTS FOR THE «DELTA 8 FOR SALE» SEARCH? CHECK IT OUT!

SEO HELPED TO INCREASE LEADS FOR THE CLIENT’S WEBSITE. WHAT NOW?

The impressive results achieved for Hometown Hero CBD by our SEO team provide the basis for further promotion of the company both online and in printed media. Search engine algorithms change all the time, so further changes might be necessary to keep the company pages in Google’s top results. 

At Direct Line Development, we never stop tracking SEO metrics through our long-lasting projects to maintain high rankings for the clients. We add new CBD keywords to the content and use other SEO techniques which pay back with the measured, constant growth of metrics, sales, and revenue. 

If you are considering using SEO for your CBD business, you are in the right place! Our team has all the expertise to push your website to the TOP of Google search results and make it work as a marketing tool, generating leads and revenue for your company.

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Testimonials

Jason Parisi

I had a vision for my website based on my market and competition, Direct Line was able to help me to bring it to life while working around my schedule. They went above and beyond in the latter stages as I continued to have new ideas. I would recommend them to any company trying to generate more business from the web.

Sean McCabe

DLD helped make Speed Raceway the first Indoor Electric Go Karting facility in the country with Event Booking Online. It was a pleasure working with Ben, Anna and Greg. Excellent service, great price, top notch website design. Very creative thinkers.

Steve Giroux

Very happy with the finished product — everyone was helpful and delivered what they promised. Highly recommend!

Artur Oganov

I have been working with Direct Line Development for years now. I have worked with them on a large number of projects and have suggested the company to a number of friends. These guys know what they are talking about. Definitely my only choice when it comes to web and SEO. Definitely recommend!

Hanan Fishman

I cannot recommend Direct Line strongly enough. This is an organization rarely found in the market today for any product. They are knowledgeable and provide fantastic customer service at incredible prices. In short, they offer price, quality and delivery - the holy trinity of value. They consistently under promise and over deliver. I would recommend them to any business looking to launch or revamp their web presence.

Ray Goettner

It was a great experience working with Direct Line Development. Their staff was helpful and responsive and the project they completed for us was exactly what we wanted! They even went above and beyond what we asked of them when they came out to take pictures as well as making certain that we did not lose our domain when we transferred to them. I would definitely refer them to any business!

Sandra Steinfield

I used this company to design my website. They were very professional. They were very responsive to all of my concerns. They did a great job.

Pamela Newcomer

Direct Line Development has been a godsend to us! We were previously working with another company who had just given up on us and refused to update or care for our website. Direct Line worked with us one on one to deliver a professional website that has an attractive modern look and is user-friendly. Since the website upgrade with Direct Line, we have noticed an increase in calls and website emails requesting reservations to our restaurant. We could not be more happy with their services and would definitely recommend Direct Line to everyone

Ethleen Sawyerr

I am beyond pleased with the level of professionalism, and the caliber of work produced by Direct Line Development in creating a landing page for my business. Anna walked me through the entire process, and offered honest, constructive feedback to help me make the best decisions regarding the final product. I would recommend using Direct Line Development for all of your business or personal web development needs

Panayiotis Pattichis

Everything works perfectly :) The website design is amazing, easy to understand and I am very satisfied.
The whole website looks very professional and I think this can help me gain more trust from my clients :)

Jeff Morgan

Direct Line did a great job on adaptive design for our mobile and web site, the core for our donor communications.
With their templates, we are now able to keep our content fresh and continue to improve.

Yana Albrecht

I'm extremely impressed with the customer service and the website redesign that DirectLine's developers have done for me. They were able to bring my vision to life in a short amount of time. Every email was answered in full and very quickly. All my customers love my new website and that's what is most important. My website became more useful, more informative, and completely adaptive. Today, most of my customers open my website from phones and tablets, so the adaptive design became a wonderful solution! Great customized CMS, beautiful pictures and videos.. You guys made a miracle happen for me!

Adam O'Connor

They have absolutely helped my business grow. It takes work to get top placement on the internet. They helped with that. They helped to redo the web site and overcame obstacles that others could not overcome. I can say that this has worked for me and my business. This is an investment that I will get back in time and probably already have in the type of customers that find and hire me. Thank you Direct Line.

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