Fabulous Faces
Search Engine Optimization
facepaintingphiladelphia.com

HOW OUR SEO INCREASED THIS PARTY ENTERTAINMENT SITE’S CONVERSION RATE BY 224%

OUR MAIN GOALS FOR THIS PROJECT

Below are the goals we set at the initial stage of the SEO projects:

  • Build a new site structure and expand the keyword map
  • Get into the top 10 results on Google for relevant queries
  • Attract more organic traffic
  • Stay ahead of competitors in local searches

After an in-depth analysis of the client’s niche, we managed to build a detailed map of the main services. This allowed us to create a simple, clear structure with mostly commercial pages to promote the client’s services.

new structure built for client’s website

COMPETITOR ANALYSIS AND DEVELOPING OUR SEO STRATEGY

Researching main competitors is essential for every SEO strategy. Our team has worked hard to study the niche as well as the local market to create a successful SEO plan to promote the client’s body painting and balloon twisting services.

Having analyzed the strengths and weaknesses of the client's competitors in order to find out how we can help them promote their business, we have identified the most vital problems of the client's website: 

  • Lack of logical structure and SEO optimization on promoted pages
  • The site did not use keywords in texts
  • Competitors actively used social networks to promote
  • Competitors regularly posted articles to the blog

SEO Tasks We Completed to Achieve Our Goals:

ORGANIC TRAFFIC INCREASED BY 105% DURING THE INTRODUCTION OF SEO

One of the main goals of SEO promotion is to increase organic traffic. You can look at the chart and see how it grew smoothly in comparison with the previous period.

Between July and December 2020, the site had 977 visitors who came from organic traffic sources. After we implemented all the necessary improvements, the traffic for the period of January to June 2021 increased to 2,012 visitors - this is more than a 105% increase in visitors!

graph comparing number of visitors in 2020 vs 2021
Numbers tell more than words: a smart SEO strategy can advance any business.

ORGANIC TRAFFIC GREW BY 224%

Below you can see a comparison of the first month of our promotion (June 2020) with June 2021. As you can see, organic traffic grew by 224%.

graph comparing organic traffic in 2020 vs 2021

The client has a sufficient number of traffic sources. Visitors arrive at the client's site through direct search, referral links, and social media. However, the main channel for attracting visitors is free organic traffic, which speaks for the effectiveness of the SEO campaign.

pie chart showing that 40% of traffic to the site is organic

CONVERSION RATE GREW BY 224%

One of the main goals of our SEO project for this party entertainment service company was to improve lead generation. After adding conversion blocks throughout the site, optimizing the mobile version of the site, and increasing loading speed, conversion rate improved by 224%.

The screenshot below compares the conversion results for the last 6 months with the previous 6 months.

screenshot comparing conversions in the last 6 months vs previous 6 months

GOOGLE MY BUSINESS OPTIMIZATION: YOUR KEY TO LOCAL CUSTOMERS

Google My Business is a highly effective tool for promoting local face painting businesses online. Of course, our SEO team did not ignore it. We optimized their account, and the first results came pretty soon. Fabulous Faces is now part of the Google Local 3-Pack, bringing them quality traffic and many new leads.

screenshot of Fabulous Faces’ GMB profile

A Google My Business profile is your key to local users as special sections of the results page show companies closest to the user first. The more information you add to your profile, the better you will inform potential customers about your offerings. Our promotion strategy includes optimizing the client’s profile on Google My Business.

Below is the client’s data chart:

graph showing how customers search for client’s business

By creating and optimizing the client’s Google My Business profile, our SEO team was able to drive more relevant traffic to the site: people started calling our client to inquire about their glitter tattoos and kids entertainment services directly from the Google results page.

graph showing rise in number of calls and visits to client;s site

THE IMPORTANCE OF MOBILE OPTIMIZATION IN SEO

screenshot from program confirming the site is mobile-friendly

Effective SEO in 2021 is impossible without mobile optimization, especially for businesses like balloon twisting and body painting companies that rely heavily on leads that come from mobile traffic. Potential local business customers use smartphones to find and connect with local businesses, so if your website is not mobile-optimized, you will lose customers. Speaking specifically about this project, 70% of visitors to their sites use mobile devices.

WANT TO SEE THE RESULTS FOR THE «FACE PAINTING AND BALLOONS» SEARCH? CHECK IT OUT!

screenshot of google search results with top results highlighted

SEO HELPED TO BOOST LEADS FOR THE CLIENT’S PARTY ENTERTAINMENT WEBSITE. WHAT’S NEXT FOR US?

We have achieved all of our goals at this stage of promotion, and our team continues to work on the site. We are always looking into ways to increase lead generation and optimize the site in accordance with the changing requirements of search engines.

At Direct Line Development, we create effective strategies that lead to actual results because we are a dedicated team of SEO experts. Our skills and knowledge ensure the best possible results in every project.

If you want to generate more income from internet marketing, you need a team of SEO specialists to promote your face painting (or any other) business. This is where Direct Line Development comes in. We offer a tailor-made strategy to promote your business and optimize your website. With a long list of satisfied customers, we can get any website to the very top of Google search results and increase your online visibility.

Ready to get started?

Ready to get started?

Are you seeking a local strategic partner in design, search engine optimization, or mobile and web development? We can help! Our team of professionals are ready to answer all of your inquiries.
Contact us

Testimonials

Jason Parisi

I had a vision for my website based on my market and competition, Direct Line was able to help me to bring it to life while working around my schedule. They went above and beyond in the latter stages as I continued to have new ideas. I would recommend them to any company trying to generate more business from the web.

Sean McCabe

DLD helped make Speed Raceway the first Indoor Electric Go Karting facility in the country with Event Booking Online. It was a pleasure working with Ben, Anna and Greg. Excellent service, great price, top notch website design. Very creative thinkers.

Steve Giroux

Very happy with the finished product — everyone was helpful and delivered what they promised. Highly recommend!

Artur Oganov

I have been working with Direct Line Development for years now. I have worked with them on a large number of projects and have suggested the company to a number of friends. These guys know what they are talking about. Definitely my only choice when it comes to web and SEO. Definitely recommend!

Hanan Fishman

I cannot recommend Direct Line strongly enough. This is an organization rarely found in the market today for any product. They are knowledgeable and provide fantastic customer service at incredible prices. In short, they offer price, quality and delivery - the holy trinity of value. They consistently under promise and over deliver. I would recommend them to any business looking to launch or revamp their web presence.

Ray Goettner

It was a great experience working with Direct Line Development. Their staff was helpful and responsive and the project they completed for us was exactly what we wanted! They even went above and beyond what we asked of them when they came out to take pictures as well as making certain that we did not lose our domain when we transferred to them. I would definitely refer them to any business!

Sandra Steinfield

I used this company to design my website. They were very professional. They were very responsive to all of my concerns. They did a great job.

Pamela Newcomer

Direct Line Development has been a godsend to us! We were previously working with another company who had just given up on us and refused to update or care for our website. Direct Line worked with us one on one to deliver a professional website that has an attractive modern look and is user-friendly. Since the website upgrade with Direct Line, we have noticed an increase in calls and website emails requesting reservations to our restaurant. We could not be more happy with their services and would definitely recommend Direct Line to everyone

Ethleen Sawyerr

I am beyond pleased with the level of professionalism, and the caliber of work produced by Direct Line Development in creating a landing page for my business. Anna walked me through the entire process, and offered honest, constructive feedback to help me make the best decisions regarding the final product. I would recommend using Direct Line Development for all of your business or personal web development needs

Panayiotis Pattichis

Everything works perfectly :) The website design is amazing, easy to understand and I am very satisfied.
The whole website looks very professional and I think this can help me gain more trust from my clients :)

Jeff Morgan

Direct Line did a great job on adaptive design for our mobile and web site, the core for our donor communications.
With their templates, we are now able to keep our content fresh and continue to improve.

Yana Albrecht

I'm extremely impressed with the customer service and the website redesign that DirectLine's developers have done for me. They were able to bring my vision to life in a short amount of time. Every email was answered in full and very quickly. All my customers love my new website and that's what is most important. My website became more useful, more informative, and completely adaptive. Today, most of my customers open my website from phones and tablets, so the adaptive design became a wonderful solution! Great customized CMS, beautiful pictures and videos.. You guys made a miracle happen for me!

Adam O'Connor

They have absolutely helped my business grow. It takes work to get top placement on the internet. They helped with that. They helped to redo the web site and overcame obstacles that others could not overcome. I can say that this has worked for me and my business. This is an investment that I will get back in time and probably already have in the type of customers that find and hire me. Thank you Direct Line.

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