GRH Kratom
Search Engine Optimization

How Our SEO Team Increased The Number of Monthly Site Visitors By 3000% for Kratom Store

Project Goals

At the initial development stage, we set several goals:

  1. Expanding the semantics of the site
  2. Getting the existing queries to the TOP of Google
  3. Increasing the organic traffic to the website
  4. Outperforming local competitors in search results
  5. Getting the new queries to the TOP-10 and TOP-20

Backlink Profile Increased By 42 Times

From the very beginning, we engaged in active work on increasing the website's link profile. The biggest task at hand was analyzing the competitors and searching for quality resources and directories for placing links.

When promoting sites, we pay great attention to the niche and strive to use only high-quality resources with high domain authority indicators. It is this approach that allows us to achieve our goals. 

In our link building strategy, we used the following techniques:

  • Registration in local and niche directories
  • Crowd marketing
  • Social media
  • Reviews

Below you can see the link building results that we managed to achieve throughout the entire period of website promotion:

graph demonstrating that the number of referring domains grew 42 times

Other important metrics that we focus on when building a link profile have also grown significantly:

  • Domain Rating increased 11 times (according to Ahrefs)
  • Domain Authority increased by 140% (according to Moz)

When promoting the site, we focused on the strategy we developed at the start of the project. The main tasks are listed below:


We Increased The Number of Organic Keywords By 23 Times

Increasing the number of organic keywords is one of the main tasks in website promotion. It is the keywords that help to get additional organic traffic to the website. But what are organic keywords?

Organic keywords are search terms used by people to search for information online that can be seen in search engines. All keywords for promotion are selected during the stage of building a keyword map. Further success is dependent on how well the keywords were selected.

After we started publishing new content and optimizing the current content on the site, the pages began to become more visible in search engines and the site received a significant share of traffic for new keywords. The optimization of blog articles on the site played a very important role. You can see the growth in organic keywords in the following screenshot:

graph showing the growth in organic keywords since march 2020

An increase in the total number of keywords indicates a positive dynamics for promotion, but a much more important indicator is the number of keywords in the TOP-3 and TOP-10. It is these queries that bring in most results.

  • Number of keywords in the TOP-3 increased 35 times
  • Number of keywords in the TOP-4-10 increased 261 times

To achieve even better results, we regularly conduct competitor analysis and work on improving keyword positions. The keywords that surpassed competition are shown below (the promotion has been going on throughout the US):

list of keywords in 1st position in google search results in ahrefs

Below you can see examples of keywords that bring the most traffic:

list of 74 keywords and their positions in google search results on desktoplist of 74 keywords and their positions in google search results on mobile

So, How Has Organic Traffic Grown Compared to the Beginning of The Year?

The rise in organic searches to the top 10 is always followed by an increase in organic traffic. We track organic traffic to the site using the most popular and well-known SEO tool - Google Analytics.

In order to compare the growth rate of organic traffic, we chose two periods: the beginning and end of the last year aka the year we started working on the client’s site: Mar 1 - July 31, 2020 and Aug 1 - Dec 31, 2020.

As you can see in the screenshot from Google Analytics, the organic traffic has increased by over 3189%!

graph demonstrating growth in number of new visitors to client’s website

The client has a sufficient number of traffic channels. Visitors come to the client's website through direct searches, referral links, and social networks. Still, the main channel for attracting visitors is free organic traffic, which indicates that the SEO campaign is effective.

pie chart with number of organic, direct, social, etc searches that lead to site


Search Console

The second important tool we use to track results is Google Search Console.

This tool is used to track errors on the site. Regular monitoring and fixing the errors as soon as we notice them allows us to keep the site in working order.

graph showing valid impressions on client’s website

Second, Google Search Console also helps you track key website ranking metrics such as clicks and impressions. Look at the results of our work: after 8 months, the client's site began to receive an average of 2,000 clicks per day (compared to 19) and 22,462 impressions per day (compared to 803)!

graph comparing the number of total clicks and impressions in apr 12 vs dec 9 2020

Website Optimization For Mobile Search as an Important Promotion Factor

In 2020, after Google finally shifted priority to mobile website versions from desktop versions, it is crucial to develop a website that is convenient and easy to use from any device. Knowing this, we optimized the website and developed content based primarily on how good it would look on mobile devices.

test results showing client’s website is mobile-friendly

Local SEO and Other Additional Work

GRH Kratom has a physical address in Austin, TX. In order to achieve results from local promotion, it was decided to optimize the client’s Google Business profile.

In the graph below, you can see the results we achieved during our local SEO campaign:

pie chart comparing number of direct, discovery, and branded searches to the site

By creating and optimizing a profile in Google My Business, we managed to attract additional traffic to the site with visits directly from the Google results page.

graph showing customer actions on client’s site such as number of visits, calls, etc

Final Thoughts

We have achieved all our original goals. We are continuing to work on the site and will do everything we can to bring even more results for our client.

Attracting new visitors to a business is not an easy task for those of us who know nothing about SEO. We at Direct Line Development use effective methods in website promotion. Thanks to our efficient approach and professional work ethic, we successfully achieved good results in promoting even the most complex projects.

If you think that your business performance and efficiency is severely lacking, contact Direct Line Development. We will help you get ahead of the competition and take the lead in your industry.


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