5280 Laser Aesthetics
Search Engine Optimization
5280laseraesthetics.com

SEO SOLUTIONS FOR AN AESTHETIC LASER CENTER WEBSITE | FROM 19 TO 1,000 UNIQUE VISITORS PER MONTH

SEO GOALS & OBJECTIVES FOR A LASER AESTHETICS CLINIC PROJECT

  • Build a comprehensive keyword map and extend the website structure. 
    Their old website consisted of several pages only and respectively, it did not provide all the needful information to the visitors. With structure extending, we’ve got the opportunity to add many relevant keywords, allowing better website ranking in search engines.
  • Achieve top-10 at Google with the existing queries.
    It was a disaster at the project start point - the website wouldn’t rank with any keywords. It means that no query would return the website on the first page of Google search results.  
  • Attract more organic traffic to the client’s website.
    Average organic traffic before we started implementing our SEO strategy was about only 100 unique users per month.
  • Get ahead of the competitors in the local searches. 
    Small businesses with low online visibility in the local search lose dozens of potential customers. 5280 Laser Aesthetics was no exception, and this is where our customized local SEO strategy resulted in higher ranking and revenue.  

COMPETITOR ANALYSIS & OUR SEO STRATEGY FOR A LOCAL AESTHETIC LASER CENTER

Competitor analysis at the initial stage of every SEO project is crucial for its successful implementation. Our team performed a comprehensive check on the client’s niche and local laser aesthetics market to build the most effective SEO strategy. 

We look into the strengths and weaknesses of our client’s competitors to find out how we can get ahead in the business promotion. Here are some of the most common matters:

  • Website structure and on-page SEO: do they give enough information, take care of their content quality and metadata? 
  • Keyword research: is there any content gap?  
  • Promotion methods: do they have a Blog and social media pages? If yes, do they add new articles, company news, and other updates regularly?

There is much more to check during competitor analysis; at the same time, our SEO team took time to learn more about our client’s laser aesthetic center in the first place. To get a clear picture of the business, we collect all the vital information, such as:

  • A complete list of services provided by the client
  • Their service area and locations for a promotion
  • Their unique selling points, if any, and much more

Upon the analysis completion, we built a customized SEO strategy with all the gathered data in mind. As a result, we created a list of tasks for the project with timeframes.

LIST OF SEO TASKS TO MEET THE GOALS

OUR SEO TEAM INCREASED THE NUMBER OF MONTHLY SITE VISITORS BY 5000% FOR LASER CENTER

Our combined efforts yielded results in the organiс traffic growth from 19 unique visitors before the project started to 1,000 of them at the present time. Such website traffic drives new paying customers to our client every month.

Screenshot with organic traffic graphs pointing at the project start and current indications

WEBSITE STRUCTURE REVAMP AND ADDING MORE RELEVANT KEYWORDS TO THE WEBSITE

Thorough niche analysis allowed us to create a comprehensive keyword map and expand the website structure for this laser aesthetic center - this is where you can see the first SEO benefits. New pages provide information about all the offerings available at 5280 Laser Aesthetics, and integrated commercial intent keywords help pages rank in search engines with frequent queries. Instead of several useless pages, the website now works as a commercial tool for their business.

Website structure table for a laser aesthetics center with a separate line for every procedure

Upon the structure completion and approval, we started writing unique texts for service pages and used queries from the keyword map for them. Subsequently, we achieved much more organic keywords for the website in search results.

DOMAIN AUTHORITY INCREASE WITH A THOUGHTFUL LINK BUILDING STRATEGY

Another important task is improving the website backlink profile. Quality links from trusted resources help raise domain authority and, correspondingly, Google ranking, so this task is vital for online promotion. 

We analyzed the links to the competing websites and handpicked the most relevant referring domains - quality matters much more than quantity in such tasks. Additionally, we used our list of reputed resources. 

Backlinks were growing gradually - we had to show a steady increase without suspicious-looking high picks. As a result, the referring domain quantity grew from 2 to 102.

Screenshots of the referring domains graphs pointing at the project start and current indications

WE INCREASED THE NUMBER OF ORGANIC KEYWORDS BY 13 TIMES

We approved the new structure and keyword map with the client to make sure we covered all their offerings and started creating SEO content for the 5280 Laser Aesthetics website. In parallel with adding new texts to the website, we added new queries into the Ahrefs app to track their positions in SERP. Such an approach helps us to assess the promotion effects and adjust the strategy in case we get results that are worse than expected.

Look at the screenshot below to check out the 5280 Laser Aesthetics website in Google SERP.

Screenshot of a table with the website position in SERP by keywords

We achieved strong growth in the number of organic keywords as well - please find the graphs below.

Screenshots with organic keywords graphs pointing at the project start and current indications

Here is the table with key queries' positions in SERP for those achieving #1-3 lines.

Screenshot with a key queries table displaying their positions in SERP at different times

GOOGLE MY BUSINESS OPTIMIZATION: GETTING MORE QUALITY TRAFFIC TO THE WEBSITE

Google My Business is a highly efficient tool to promote local companies online - and of course, our SEO team used it for this aesthetic laser center website. We optimized their account, and it didn’t take long to see the first results. Now, 5280 Laser Aesthetics is in the Google Local 3-Pack, which brings them quality traffic and many new leads.

Screenshot displaying the upper part of Google SERP for the “laser treatment” query

If you want to take full advantage of your Google My Business account, do not neglect to ask your clients for a review. A list of satisfied customers providing honest opinions will increase trust in your local business. Even negative comments can be beneficial if you take time to write a polite answer, look into your customer’s problem, and suggest ways to solve the issue. It is your go-to method to prove that you actually care about your clients’ needs even after you’ve got paid.

Screenshot from Google My Business account with clients’ reviews

GETTING TOTAL CONTROL OVER THE WEBSITE TECHNICAL PART

We keep tracking the website performance indicators after the launch and can guarantee everything works like a Swiss watch.

Screenshot with technical performance data in a table

Efficient SEO in 2021 is impossible without mobile optimization, especially for businesses like aesthetic laser companies. Potential customers of local businesses use smartphones to find and contact local companies, so if your website is not optimized for mobile, you will lose clients. Speaking about this project particularly, 70 % of their website visitors use mobile devices.

Screenshot with Mobile-Friendly Test Results for 5280 Laser Aesthetics website

We use Google Search Console to track many website ranking parameters, including total clicks and total impressions numbers. The screenshots below display our progress in the last 12 months.

Screenshot with a graph showing total clicks number from Feb 2020 till March 2021Screenshot with a graph showing total impressions number from Feb 2020 till March 2021

CLOSING THOUGHTS

As you can see, this project was successful, and we expect further improvements in SEO metrics at the 5280 Laser Aesthetics website. It keeps getting more and more visitors, bringing new leads and sales to our client, which, in its turn, means they made a good investment in SEO with Direct Line Development. Our expert team is working hard to help local businesses grow and flourish!

WANT TO SEE THE RESULTS FOR THE «LASER TREATMENT» SEARCH? CHECK IT OUT!

Ready to get started?

Ready to get started?

Are you seeking a local strategic partner in design, search engine optimization, or mobile and web development? We can help! Our team of professionals are ready to answer all of your inquiries.
Contact us

Testimonials

Jason Parisi

I had a vision for my website based on my market and competition, Direct Line was able to help me to bring it to life while working around my schedule. They went above and beyond in the latter stages as I continued to have new ideas. I would recommend them to any company trying to generate more business from the web.

Sean McCabe

DLD helped make Speed Raceway the first Indoor Electric Go Karting facility in the country with Event Booking Online. It was a pleasure working with Ben, Anna and Greg. Excellent service, great price, top notch website design. Very creative thinkers.

Steve Giroux

Very happy with the finished product — everyone was helpful and delivered what they promised. Highly recommend!

Artur Oganov

I have been working with Direct Line Development for years now. I have worked with them on a large number of projects and have suggested the company to a number of friends. These guys know what they are talking about. Definitely my only choice when it comes to web and SEO. Definitely recommend!

Hanan Fishman

I cannot recommend Direct Line strongly enough. This is an organization rarely found in the market today for any product. They are knowledgeable and provide fantastic customer service at incredible prices. In short, they offer price, quality and delivery - the holy trinity of value. They consistently under promise and over deliver. I would recommend them to any business looking to launch or revamp their web presence.

Ray Goettner

It was a great experience working with Direct Line Development. Their staff was helpful and responsive and the project they completed for us was exactly what we wanted! They even went above and beyond what we asked of them when they came out to take pictures as well as making certain that we did not lose our domain when we transferred to them. I would definitely refer them to any business!

Sandra Steinfield

I used this company to design my website. They were very professional. They were very responsive to all of my concerns. They did a great job.

Pamela Newcomer

Direct Line Development has been a godsend to us! We were previously working with another company who had just given up on us and refused to update or care for our website. Direct Line worked with us one on one to deliver a professional website that has an attractive modern look and is user-friendly. Since the website upgrade with Direct Line, we have noticed an increase in calls and website emails requesting reservations to our restaurant. We could not be more happy with their services and would definitely recommend Direct Line to everyone

Ethleen Sawyerr

I am beyond pleased with the level of professionalism, and the caliber of work produced by Direct Line Development in creating a landing page for my business. Anna walked me through the entire process, and offered honest, constructive feedback to help me make the best decisions regarding the final product. I would recommend using Direct Line Development for all of your business or personal web development needs

Panayiotis Pattichis

Everything works perfectly :) The website design is amazing, easy to understand and I am very satisfied.
The whole website looks very professional and I think this can help me gain more trust from my clients :)

Jeff Morgan

Direct Line did a great job on adaptive design for our mobile and web site, the core for our donor communications.
With their templates, we are now able to keep our content fresh and continue to improve.

Yana Albrecht

I'm extremely impressed with the customer service and the website redesign that DirectLine's developers have done for me. They were able to bring my vision to life in a short amount of time. Every email was answered in full and very quickly. All my customers love my new website and that's what is most important. My website became more useful, more informative, and completely adaptive. Today, most of my customers open my website from phones and tablets, so the adaptive design became a wonderful solution! Great customized CMS, beautiful pictures and videos.. You guys made a miracle happen for me!

Adam O'Connor

They have absolutely helped my business grow. It takes work to get top placement on the internet. They helped with that. They helped to redo the web site and overcame obstacles that others could not overcome. I can say that this has worked for me and my business. This is an investment that I will get back in time and probably already have in the type of customers that find and hire me. Thank you Direct Line.

write a review
callmap