24 tech support
Background for Summit Oxygen, Inc Search Engine Optimization Case
Search Engine Optimization

Outstanding SEO Results for Medical Oxygen Supplier Right After Launch: How to Rank in Google’s Top 10 Results

Medical oxygen supplier

Website Traffic Increased by 114%

Most of the KPI growth took place right after the launch of the site. We took the same time period (November - June) before and after the website promotion to show you how traffic doubled. 

We monitor a website’s traffic using Google Analytics. Its code is installed in the site’s code, which makes it possible to count the actual number of users rather than giving estimated figures. You can see more information in the graph below.

Graph Shows Difference in The Number of Visitors Before and After the Promotion

When monitoring the results of SEO promotion for our home oxygen company, we pay special attention to the organic traffic indicator. It shows the number of users who came to the site from the search results page using a key query. This is the goal of any website promotion because it means that users can find your website using certain words.

On the graph below, you can see that organic traffic grew along with the total amount of the website’s traffic. At the same time, it makes up 65% of the total number of users on the site, which is an excellent indicator of our SEO campaign’s success.

The Organic Traffic Grew Along with the Total Amount of Website Traffic

Since the client's business serves a highly specialized, niche market, this also played a certain role in developing a good promotion strategy. In order to achieve the highest results, we took into account all the features of promotion for small businesses. We have a great article where we have reviewed several practical tips for promoting small business.

How We Increased Organic Keywords by 375% in Top 10

As a rule, organic keywords are words people use on search results pages. If all the work collecting the keyword map was done correctly, the general semantics of the site will gradually expand with the number of search words. Some keywords can lead to hundreds of other similar phrases that users type into the search box, thereby increasing organic keywords on the site.

We track this indicator with the help of Ahrefs - one of the most popular tools promoting and monitoring website efficiency. Ahrefs has its own database of more than 200 million key queries for the United States. Note that Google alone receives over 100 billion queries every month, despite the fact that there are other search engines.

The Site’s Organic Keywords Gradually Expanded After Adding Seo-Optimized Content to the Site

The graph above shows the rise of organic keywords that led users to the site. The main growth took place after the launch of the new website. We placed several new SEO texts with the right keywords like “home oxygen company”, which allowed us to gradually expand the site’s organic traffic.

Website Holds Leading Positions in Search Results

  • Frisco, CO
  • Breckenridge, CO
  • Keystone, CO
  • Result SEO in Frisco, CO Summit_seo result
  • Result SEO in Breckenridge, CO Summit_seo result
  • Result SEO in Keystone, CO Summit_seo result

More Than 100 Requests in the Top 10

The number of the top 10 and top 20 requests exceeds 100 for mobile and desktop results pages.

Top 10Top 20


122 search queries177 search queries
Mobile136 search queries180 search queries

Requests, which impact overall website ranking, are constantly improving their positions. You can see examples of requests for a site in the top 10 below.

  • Volume represents the average monthly number of searches for the target keyword in the USA.
  • Traffic is a metric that estimates the monthly search traffic to the web page from the tracked keyword.
  • Keyword Difficulty estimates how hard it will be to rank in the top 10 organic search results for a given keyword in a specific country. It's calculated by taking a weighted average of the number of linking domains to the current top-ranking pages. The result is then plotted on a logarithmic scale from 0 to 100 (low difficulty to high).

The green arrow next to the position of the key request indicates how many positions the page ranked in a search results page.

This Graph Shows the Website Pages’ Positions in SERP on DesktopsThis Graph Shows Website Pages’ Positions in SERP on Mobile Devices

At the moment, the site we developed is the leader in search results among its competitors. We conducted a comparative analysis of the competition, which allowed us to identify the strengths and weaknesses of the client’s website to develop a promotion strategy. When it comes to search engine optimization services, Direct Line Development always focuses on the features of an existing site’s KPI in order to achieve the maximum results with SEO promotion for an oxygen service company.

Our awards and achievements
view all
CSSDesign Award - Logo
CSS Winner - Logo
Awwwards - Logo
Hermes Creative Awards - Logo
Dot comm - Logo
Creativity International Awards - Logo
Web Guru Awards - Logo
Best CSS - Logo

How We Beat Direct Competitors in SERP

Most of our client’s competitors who have positions on a search engine results page are large online stores that sell oxygen equipment and related products. Over the entire promotion period, ever since the launch of the new site, the client has had the highest ratings in the number of search queries among their five main competitors. We constantly monitor the client’s site, as well as follow the growth dynamics and new words in the organic search engine results page.

The Client Has the Highest Ratings in the Number of Search Queries Among Competitors

Of course, the site may contain significantly more search queries than we manage to track. But the best tactic here is to reinforce the keywords with the highest positions, thereby leading traffic to the site. You can see just a small part of the top 3 queries on the graph below.

A Small Part of the Top 3 Queries

The List of SEO Tasks

Maintenance Work

Significant Growth in Reference Weight

During the promotion, we improved referring domains by 306% and referring pages by 822%. Even before the launch of the new site, we began work on increasing the domain’s reference profile. The number of external links directly affects the position of the site in the SERP and for the promotion. Given that the majority of competitors have an undeveloped reference profile, preliminary link building work also contributed to the rapid achievement of results after the launch of the new site.

Referring Domains RiseReferring Pages Rise

Impressions and Clicks Started to Grow After the Launch

Impressions and clicks are indicators provided by Google Search Console. They show data in Google search pages only. As we can see on both graphs below, these parameters had values of zero prior to pre-launch. This may indicate that the site had a low position in search results and users did not see it in Google's SERPs (search engine results pages). Since organic traffic was still present on the website, this means that these users found the site through Google and other search engines. After we optimized the site, it began to rank higher as impressions and clicks grew, leading to a significant increase in organic traffic.

Graph Showing Google Search Impressions ShareGraph Showing Google Search Clicks

Fixing Social Media

Today, more and more people are using social networks not just for communication, but to find services, reviews, and recommendations. Additionally, many companies have already rated social media as one of the most effective channels to acquire customers. In order for social platforms to really attract users and send them to the site, you should carefully manage your digital presence. When doing SEO for an oxygen service company, social media presence in key.

For Summit Oxygen Inc, we created accounts in the same style as the site design, wrote optimized texts, and uploaded posts. Also, we were intentional about including reviews because they give users the opportunity to make a choice in favor of your company.

Client’s Redesigned Facebook PageClient’s Redesigned Twitter Page

Looking for Oxygen Equipment? Just Search for it!

Local Promotion Results in Figures

Google Business is a very important tool for local promotion. First, because it tells Google where your business is located and what services you provide. Second, it helps users find your business faster, including directly from Google Maps. If your Google Business card has a lot of positive feedback, it will rank higher. You can see our client’s website statistics below.

Google My Business’ Round Chart Showing How Users Browse Client’s Business

Google My Business’ Graph Showing What Users Do on Client’s Site

In addition to attracting more traffic to the site, Google Business allows users to quickly contact you. They can call you directly from the search results page without visiting your site. Also, if users are not sure how to get to your location, they can use Google Maps to get directions to your address.


We achieved quite impressive results through a properly-developed SEO promotion strategy for our home oxygen company. The main task was to significantly expand the structure of our client’s site and add optimized content. As you can see, it worked. Google recognizes that the site has information that can answer users’ questions. The search engine understands that the resource can be useful and, therefore, places it at the top of the results page.

Also, an important aspect of promotion is client involvement in the process. This client wrote articles for the blog. For us, it was a great opportunity to get really useful information from an expert since no one knows their business better than them. You can do the same.

We continue working on promotion and improving existing results, as well as achieving new goals. At the moment, we are focusing on expanding the blog page, which will allow us to pull more low-frequency requests for more relevant traffic.

Ready to get started?

Ready to get started?

Are you seeking a local strategic partner in design, search engine optimization, or mobile and web development? We can help! Our team of professionals are ready to answer all of your inquiries.
Contact us

Many companies have already signed up for this proposal. Here is the feedback that we have received from our work.

Jason Parisi

I had a vision for my website based on my market and competition, Direct Line was able to help me to bring it to life while working around my schedule. They went above and beyond in the latter stages as I continued to have new ideas. I would recommend them to any company trying to generate more business from the web.

Sean McCabe

DLD helped make Speed Raceway the first Indoor Electric Go Karting facility in the country with Event Booking Online. It was a pleasure working with Ben, Anna and Greg. Excellent service, great price, top notch website design. Very creative thinkers.

Steve Giroux

Very happy with the finished product — everyone was helpful and delivered what they promised. Highly recommend!

Artur Oganov

I have been working with Direct Line Development for years now. I have worked with them on a large number of projects and have suggested the company to a number of friends. These guys know what they are talking about. Definitely my only choice when it comes to web and SEO. Definitely recommend!

Hanan Fishman

I cannot recommend Direct Line strongly enough. This is an organization rarely found in the market today for any product. They are knowledgeable and provide fantastic customer service at incredible prices. In short, they offer price, quality and delivery - the holy trinity of value. They consistently under promise and over deliver. I would recommend them to any business looking to launch or revamp their web presence.

Ray Goettner

It was a great experience working with Direct Line Development. Their staff was helpful and responsive and the project they completed for us was exactly what we wanted! They even went above and beyond what we asked of them when they came out to take pictures as well as making certain that we did not lose our domain when we transferred to them. I would definitely refer them to any business!

Sandra Steinfield

I used this company to design my website. They were very professional. They were very responsive to all of my concerns. They did a great job.

Pamela Newcomer

Direct Line Development has been a godsend to us! We were previously working with another company who had just given up on us and refused to update or care for our website. Direct Line worked with us one on one to deliver a professional website that has an attractive modern look and is user-friendly. Since the website upgrade with Direct Line, we have noticed an increase in calls and website emails requesting reservations to our restaurant. We could not be more happy with their services and would definitely recommend Direct Line to everyone

Ethleen Sawyerr

I am beyond pleased with the level of professionalism, and the caliber of work produced by Direct Line Development in creating a landing page for my business. Anna walked me through the entire process, and offered honest, constructive feedback to help me make the best decisions regarding the final product. I would recommend using Direct Line Development for all of your business or personal web development needs

Panayiotis Pattichis

Everything works perfectly :) The website design is amazing, easy to understand and I am very satisfied.
The whole website looks very professional and I think this can help me gain more trust from my clients :)

Jeff Morgan

Direct Line did a great job on adaptive design for our mobile and web site, the core for our donor communications.
With their templates, we are now able to keep our content fresh and continue to improve.

Yana Albrecht

I'm extremely impressed with the customer service and the website redesign that DirectLine's developers have done for me. They were able to bring my vision to life in a short amount of time. Every email was answered in full and very quickly. All my customers love my new website and that's what is most important. My website became more useful, more informative, and completely adaptive. Today, most of my customers open my website from phones and tablets, so the adaptive design became a wonderful solution! Great customized CMS, beautiful pictures and videos.. You guys made a miracle happen for me!

Adam O'Connor

They have absolutely helped my business grow. It takes work to get top placement on the internet. They helped with that. They helped to redo the web site and overcame obstacles that others could not overcome. I can say that this has worked for me and my business. This is an investment that I will get back in time and probably already have in the type of customers that find and hire me. Thank you Direct Line.

write a review

The latest news from our blog

A Definitive Guide For Website Owners On How To Choose An SEO Company
Are you wondering how to choose an SEO company? If so, after reading through our comprehensive guide on the subject, you will be able to make informed decisions in this regard.
Read more
Is SEO Dead in 2022 and Has Been for Some Time? Dispelling a Myth
Direct Line Development is a team of SEO experts and web developers working with hundreds of clients across the US. In this article, we’ll discuss why SEO is alive and thriving in 2022.
Read more
How Do I Make a PDF SEO-Friendly?
It’s likely that your company’s website features at least a few PDFs. You may not have even considered that search engines index this type of file; however, Google and other search engines have been scanning and indexing PDFs for several years and you can and should optimize them.
Read more
How to Fix Broken Links: Steps You Should Take
Nobody wants to deal with a broken link. It is frustrating for users and it can hurt your search engine optimization efforts. If someone clicks a link and they don’t get the information they want and expect, they may simply leave your site.
Read more