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Our SEO Strategy Made This Trailer Manufacturer Rank in the Top 10 in Google’s SERP

Colorado Trailer Manufacturer

High-Quality Organic Traffic Increased by 140%

Organic traffic is considered one of the most critical indicators of effective SEO promotion because it represents the number of visitors who find your website after using a search engine. We recommend you focus on this indicator because it can show you the real picture of your progress. If you’re already working with an SEO company, ask them for an organic traffic report to see what they achieved. Not many website owners know how to do this, so it will keep your SEO company on their toes. Unfortunately, many trailer manufacturer website owners don’t understand SEO, so unscrupulous agencies are able to mislead them into believing that their website promotion strategies are going well when they’re not. In our blog, we share some helpful info about how some SEO agencies lie to their clients.

During the promotion stage (November 2018 - September 2019), we saw a growth in organic traffic. The strongest increase was seen in April, a month after the launch of the client’s new website.

Google Analytics Graph

If you look at the distribution of traffic on the main channels, you can see that more than 50% of the total traffic is organic. This means that the site is well-ranked in search engines and users find it through search queries.

Traffic Analysis Graph

Another important indicator that your camper manufacturer SEO campaign is successful is the time users spend on your website. An average session of two and a half minutes is good. With a low bounce rate in mind, we can conclude that visitors spent a sufficient amount of time on the site and found the necessary information. In comparison, websites with irrelevant traffic have extremely low average session times and numbers of viewed pages. Those types of websites have high bounce rates. Under those conditions, the behavioral factors of the sites deteriorate and they can’t rank high in SERPs.

If you are looking for professional SEO services, you can contact us. We only use white hat methods and focus on high-quality results.

The List of SEO Tasks

Impressions and Clicks Increased by 50% According to Search Console

Before start, we need to clear some things up about impressions and clicks in organic SEO. Simply put, search impressions are the number of times people see your website’s link appear in SERPs. Clicks refer to how many people clicked through to the page they saw in SERPs.

If clicks do not grow in line with impressions, this may indicate that users are not attracted to your site when they see it in SERPs. Maybe your site preview is less interesting than your competitor’s or your headers aren’t exciting enough to encourage users to visit your website.

Impressions and Clicks Graph | SEO Case Study

Organic Keywords Increased by 739% and Tripled Organic Traffic

Organic keywords are words and phrases that people use for searching for products and services in search engines. All keywords for promotion should be selected and approved during the stage of building a semantic core. All further progress depends on how correctly the queries were selected. The semantics should be diversified and combine LSI queries. Due to the fact that the site can be ranked by new words, the number of organic words can increase over time.

How We Increased Organic Traffic for a Trailer Manufacturer

Average Keyword Position

  • Colorado
  • California
  • Texas
  • Result SEO in Colorado Into The Wild Overland_SEO result
  • Result SEO in California Into The Wild Overland_SEO result
  • Result SEO in Texas Into The Wild Overland_SEO result

Website’s Average Position on Google’s SERP

Thanks to our SEO promotion, the website’s average position is constantly growing. This means that the site is beginning to be in higher positions for more requests. The indicator is calculated based on all requests and site positions. For example, if one request ranks 1st in SERPs and another ranks 5th, then the average position in SERPs will be 3rd.

Google’s Search Console Graph | Professional Search Engine Optimization

Our awards and achievements
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Link Profile Increased Significantly

A link profile is an essential part of website promotion. We increased the domain’s backlink profile at the early development stage, even before creating a keyword map, new structure, or SEO content about the camper manufacturer’s products and services. External links to your site are an indicator to search engines that other resources trust you. It is important to note here that all links should be placed on popular, reputable websites; otherwise, it is a waste of time. In most cases, backlinks from low-authority websites can cause severe damage to the promotion. It’s also crucial to mention that the growth should be smooth and organic, or Google may suspect you to be using black hat SEO methods and kill the SERP rank and presence of a website.

Referring Domains | How to Rank Top 10 in SERPReferring Pages Graph | How to Do SEO for Business

Maintenance Work

Social Media SEO

For a long time, social networks have been one of the main sources of site traffic, search, and customer engagement. If you do social media SEO properly, it can bring additional sales without any paid promotions.

The client was actively engaged in maintaining the company’s social media presence. They regularly post content and respond to user comments. This makes the company’s social media accounts appear more trustworthy. We updated the accounts with pictures to maintain uniformity between the social media platforms and the site. As this SEO project for camper manufacturer demonstrates, you can do something for your social media yourself.

Facebook Profile Screenshot | Social Media SEOYouTube Channel Screenshot | Social Media SEO for a Trailer Manufacturer

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I had a vision for my website based on my market and competition, Direct Line was able to help me to bring it to life while working around my schedule. They went above and beyond in the latter stages as I continued to have new ideas. I would recommend them to any company trying to generate more business from the web.

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Steve Giroux

Very happy with the finished product — everyone was helpful and delivered what they promised. Highly recommend!

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I have been working with Direct Line Development for years now. I have worked with them on a large number of projects and have suggested the company to a number of friends. These guys know what they are talking about. Definitely my only choice when it comes to web and SEO. Definitely recommend!

Hanan Fishman

I cannot recommend Direct Line strongly enough. This is an organization rarely found in the market today for any product. They are knowledgeable and provide fantastic customer service at incredible prices. In short, they offer price, quality and delivery - the holy trinity of value. They consistently under promise and over deliver. I would recommend them to any business looking to launch or revamp their web presence.

Ray Goettner

It was a great experience working with Direct Line Development. Their staff was helpful and responsive and the project they completed for us was exactly what we wanted! They even went above and beyond what we asked of them when they came out to take pictures as well as making certain that we did not lose our domain when we transferred to them. I would definitely refer them to any business!

Sandra Steinfield

I used this company to design my website. They were very professional. They were very responsive to all of my concerns. They did a great job.

Pamela Newcomer

Direct Line Development has been a godsend to us! We were previously working with another company who had just given up on us and refused to update or care for our website. Direct Line worked with us one on one to deliver a professional website that has an attractive modern look and is user-friendly. Since the website upgrade with Direct Line, we have noticed an increase in calls and website emails requesting reservations to our restaurant. We could not be more happy with their services and would definitely recommend Direct Line to everyone

Ethleen Sawyerr

I am beyond pleased with the level of professionalism, and the caliber of work produced by Direct Line Development in creating a landing page for my business. Anna walked me through the entire process, and offered honest, constructive feedback to help me make the best decisions regarding the final product. I would recommend using Direct Line Development for all of your business or personal web development needs

Panayiotis Pattichis

Everything works perfectly :) The website design is amazing, easy to understand and I am very satisfied.
The whole website looks very professional and I think this can help me gain more trust from my clients :)

Jeff Morgan

Direct Line did a great job on adaptive design for our mobile and web site, the core for our donor communications.
With their templates, we are now able to keep our content fresh and continue to improve.

Yana Albrecht

I'm extremely impressed with the customer service and the website redesign that DirectLine's developers have done for me. They were able to bring my vision to life in a short amount of time. Every email was answered in full and very quickly. All my customers love my new website and that's what is most important. My website became more useful, more informative, and completely adaptive. Today, most of my customers open my website from phones and tablets, so the adaptive design became a wonderful solution! Great customized CMS, beautiful pictures and videos.. You guys made a miracle happen for me!

Adam O'Connor

They have absolutely helped my business grow. It takes work to get top placement on the internet. They helped with that. They helped to redo the web site and overcame obstacles that others could not overcome. I can say that this has worked for me and my business. This is an investment that I will get back in time and probably already have in the type of customers that find and hire me. Thank you Direct Line.

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