Efficient SEO Services For a Local Remodeling Company
Search Engine Optimization

How We Increased Organic Traffic By 40% For a Local Remodeling Company

Backlink Profile Increased By More Than 147%

At the website development stage, we’ve launched SEO Services. Our first task was to create a strong link profile through trustworthy directories and high-quality link sources.  

We only use high-ranked referring domains for link building and choose the ones with the corresponding content for each project. This is the perfect way to achieve worthy results when building a backlink profile. Otherwise, the website can get Google penalties, which is definitely no good for online presence. 

Additionally, we aimed for gradual link growth without sharp increases. This is highly important because the search engines pay much attention to the high spikes. The backlink growth has to look natural to meet our goals. 

Here are the results we achieved in link building:

referring domains increase graph shows the results of our work

At the project start point, the referring page quantity was also extremely low. Our link building team managed to increase it by an unbelievable 1,500%. The client now enjoys high domain authority that created the background for ranking and traffic improvements. 

graph of referring pages increase shows the results of our work

Other link promotion statistics, important for domain authority, has also improved dramatically:

  • Domain Rating increased by 8 times (according to Ahrefs data)
  • Domain Authority went up by 62% (as per Moz data)

Apart from link building, we completed various tasks under the SEO promotion strategy that had been approved at the project start. Here are the SEO services we delivered for this remodeling company:


Organic Keywords Increased By 337%

Organic keyword promotion is crucial to successful SEO. Actually, that is exactly what brings traffic to your website. 

What are the organic keywords, you might ask? These are words and phrases that people use to search for goods and services online. Building a Keyword map is selecting and structuring all these queries. All further progress is based on the Keyword map, so this is one of the key project stages. New organic keywords can be added over time if the site is searched by them someday. 

When we started adding new SEO content, the pages became visible for search engines. This is where we managed to rank the website with new keywords. You can clearly track this progress on the graph below.

organic keywords graph showing the steady growth

When we create new content, we focus on writing high-quality texts. There are strict requirements for the quantity of the keywords in each paragraph and the overall informative value. The webpage position in search engines depends on these factors, so your SEO texts are what brings you to the top in search results. 

Another important goal of thoughtful SEO services is finding new keywords together with their ranking improvement. When we build a Keyword map, we choose not only the commercial keywords but also add information queries that can drive more quality traffic to the website. 

Our team has all the expertise in competitive analysis and keywords ranking improvement you need. Check out the graph below with some of the search queries. As you can see, our client’s website dominates among the competitors in the local search results. 

queries and their ranking in local search results among competitors

The slider below displays the top-10 key queries for desktop and mobile searches.

table with top-10 keywords in Google search results on desktop devices

table with top-10 keywords in Google search results on mobile devices

We also analyzed the position of the keywords in Google Search Console. The graph below displays the average keyword positions. It is the average position of the site in search results.

table with average positions of the queries in search results

Organic Traffic Increase As a Long-Term Investment

Link promotion, high-quality content creation, and other SEO services we provided for this remodeling company were aimed at increasing the organic traffic of the website. This type of traffic is considered to be more important for business in terms of internet marketing. Additionally, in comparison to other advertising options, this type of traffic is much cheaper to attract.  

We take every effort to increase the organic traffic on our clients’ websites. Betts Remodelling is a local company that delivers its services in Greeley, CO. As a result, many clients would contact them in person, but, nevertheless, we keep working hard to drive more organic traffic to their website with our "SEO for small businesses" strategy.

When tracking the organic traffic growth, we focused on the short period from October, 1 till March, 31, divided into two equal parts: 

  • October, 1 till December, 31 
  • January, 1 till March, 31. 

As a result, we can track the traffic growth rates during this short time for search promotion. 

As you can see from the Google Analytics stats, the traffic has increased by almost 40%.

statistic results for organic traffic increase during the limited time

The traffic growth brings businesses more leads, i.e. inquiries originated from the website. Generally, this is the main goal for every business - to get more clients from every possible source. 

An average visitor needs about 6-8 touch-points with your brand in search results to be ready to make a purchase. They need to see top-quality, appealing content when they browse through your website because if they don’t, you cannot convert them into clients. Another significant factor is targeting all the relevant keywords for your industry to create as many touch-points with your brand as possible.

It takes time to attract more quality, organic traffic while delivering SEO services for a local remodeling company, but these efforts pay off in the long run when the client sees the steady growth in search ranking and online inquiries. Additionally, with more feedback from the visitors, it is easier to fine-tune the service to the customer and create a unique selling proposition. 

Conversion rates are tricky to improve, but combining quality SEO content and driving more organic traffic to your website is the winning strategy here. With the user experience improvement on your website, you get more inquiries from it which means more clients for your business. 

The graph below displays the effectiveness of traffic sources at the Betts Remodeling website.

statistics of the conversion for different traffic sources

This graph displays how many inquiries were sent through the Contact Us form of the website based on traffic type. The number of inquiries that originated from organic traffic is more than 50%. It means our SEO services for this remodeling company were efficient and fruitful.

Maintenance Work

Mobile Optimization Is a Must-Have Feature Today

These days, Google pays a lot of attention to mobile versions of websites. As a result of the latest updates, Google even started to rank websites with a focus on mobile versions. 

We took that into account and developed a user-friendly mobile version of the client’s website. It helped in delivering top-quality SEO services in terms of search promotion for this remodeling company, and what is even more important for the client - it is very convenient for the end-users.

screenshot of the Mobile Friendly Test results page

Local SEO And Other Additional Work

Local SEO is vital in promoting a small local company. Our team mastered this very well due to our knowledge of SEO best practices. 

Google My Business is a go-to source of clientele for local companies because it displays your contact data and opening hours directly on the listing page. People who search for your product or service do not even need to visit your website to find your address or phone number - they can contact you right away! 

That is why our first step was to create a Google My Business Profile. Here are the results we’ve got:

screenshot displaying the search statistics from Google My Business

screenshot of the graph displaying views from Google Search and Maps

screenshot displaying searchers’ actions on the listing page

screenshot showing page view stats compared to competitors

Owing to creating and optimizing the client’s Google My Business profile, we managed to attract more traffic to the website and incoming calls directly from the Google search results. 

And there is more: we just launched a new Local SEO Services offer!

screenshot of the local search results with the key query

Our SEO services for this remodeling company brought the results the client expected and surpassed them. We developed an amazing website, and we continue our efficient SEO campaign for this client.

Attracting more clients through the website is not an easy task for business owners. At Direct Line Development, we use the latest techniques of website promotion. Our team is responsible and highly professional, so we can handle even the most complicated projects.  

If you want to get more clients and do your business more effectively utilizing internet marketing - take advantage of a thoughtful SEO strategy with a web development company. We can help you leave your competitors behind and take the leading position in your market.

Ready to get started?

Ready to get started?

Are you seeking a local strategic partner in design, search engine optimization, or mobile and web development? We can help! Our team of professionals are ready to answer all of your inquiries.
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Jason Parisi

I had a vision for my website based on my market and competition, Direct Line was able to help me to bring it to life while working around my schedule. They went above and beyond in the latter stages as I continued to have new ideas. I would recommend them to any company trying to generate more business from the web.

Sean McCabe

DLD helped make Speed Raceway the first Indoor Electric Go Karting facility in the country with Event Booking Online. It was a pleasure working with Ben, Anna and Greg. Excellent service, great price, top notch website design. Very creative thinkers.

Steve Giroux

Very happy with the finished product — everyone was helpful and delivered what they promised. Highly recommend!

Artur Oganov

I have been working with Direct Line Development for years now. I have worked with them on a large number of projects and have suggested the company to a number of friends. These guys know what they are talking about. Definitely my only choice when it comes to web and SEO. Definitely recommend!

Hanan Fishman

I cannot recommend Direct Line strongly enough. This is an organization rarely found in the market today for any product. They are knowledgeable and provide fantastic customer service at incredible prices. In short, they offer price, quality and delivery - the holy trinity of value. They consistently under promise and over deliver. I would recommend them to any business looking to launch or revamp their web presence.

Ray Goettner

It was a great experience working with Direct Line Development. Their staff was helpful and responsive and the project they completed for us was exactly what we wanted! They even went above and beyond what we asked of them when they came out to take pictures as well as making certain that we did not lose our domain when we transferred to them. I would definitely refer them to any business!

Sandra Steinfield

I used this company to design my website. They were very professional. They were very responsive to all of my concerns. They did a great job.

Pamela Newcomer

Direct Line Development has been a godsend to us! We were previously working with another company who had just given up on us and refused to update or care for our website. Direct Line worked with us one on one to deliver a professional website that has an attractive modern look and is user-friendly. Since the website upgrade with Direct Line, we have noticed an increase in calls and website emails requesting reservations to our restaurant. We could not be more happy with their services and would definitely recommend Direct Line to everyone

Ethleen Sawyerr

I am beyond pleased with the level of professionalism, and the caliber of work produced by Direct Line Development in creating a landing page for my business. Anna walked me through the entire process, and offered honest, constructive feedback to help me make the best decisions regarding the final product. I would recommend using Direct Line Development for all of your business or personal web development needs

Panayiotis Pattichis

Everything works perfectly :) The website design is amazing, easy to understand and I am very satisfied.
The whole website looks very professional and I think this can help me gain more trust from my clients :)

Jeff Morgan

Direct Line did a great job on adaptive design for our mobile and web site, the core for our donor communications.
With their templates, we are now able to keep our content fresh and continue to improve.

Yana Albrecht

I'm extremely impressed with the customer service and the website redesign that DirectLine's developers have done for me. They were able to bring my vision to life in a short amount of time. Every email was answered in full and very quickly. All my customers love my new website and that's what is most important. My website became more useful, more informative, and completely adaptive. Today, most of my customers open my website from phones and tablets, so the adaptive design became a wonderful solution! Great customized CMS, beautiful pictures and videos.. You guys made a miracle happen for me!

Adam O'Connor

They have absolutely helped my business grow. It takes work to get top placement on the internet. They helped with that. They helped to redo the web site and overcame obstacles that others could not overcome. I can say that this has worked for me and my business. This is an investment that I will get back in time and probably already have in the type of customers that find and hire me. Thank you Direct Line.

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