How We Increased Organic Traffic By 40% For a Local Remodeling Company
Betts Remodeling is a local home remodeling and improvement contractor from Greeley, CO. The company delivers remodeling services for homeowners, such as kitchen and bathroom renovation, molding and plinth installation, creating custom storage cabinets.
We managed to design a brand new website for Betts Remodeling with a straightforward structure and appealing content, optimized for SEO purposes. The project began in July 2019. This case study is about the benefits that thoughtful SEO services can bring for remodeling companies even in the short run.
Backlink Profile Increased By More Than 147%
At the website development stage, we’ve launched SEO Services. Our first task was to create a strong link profile through trustworthy directories and high-quality link sources.
We only use high-ranked referring domains for link building and choose the ones with the corresponding content for each project. This is the perfect way to achieve worthy results when building a backlink profile. Otherwise, the website can get Google penalties, which is definitely no good for online presence.
Additionally, we aimed for gradual link growth without sharp increases. This is highly important because the search engines pay much attention to the high spikes. The backlink growth has to look natural to meet our goals.
Here are the results we achieved in link building:
At the project start point, the referring page quantity was also extremely low. Our link building team managed to increase it by an unbelievable 1,500%. The client now enjoys high domain authority that created the background for ranking and traffic improvements.
Other link promotion statistics, important for domain authority, has also improved dramatically:
- Domain Rating increased by 8 times (according to Ahrefs data)
- Domain Authority went up by 62% (as per Moz data)
Apart from link building, we completed various tasks under the SEO promotion strategy that had been approved at the project start. Here are the SEO services we delivered for this remodeling company:
THE LIST OF SEO TASKS
Organic Keywords Increased By 337%
Organic keyword promotion is crucial to successful SEO. Actually, that is exactly what brings traffic to your website.
What are the organic keywords, you might ask? These are words and phrases that people use to search for goods and services online. Building a Keyword map is selecting and structuring all these queries. All further progress is based on the Keyword map, so this is one of the key project stages. New organic keywords can be added over time if the site is searched by them someday.
When we started adding new SEO content, the pages became visible for search engines. This is where we managed to rank the website with new keywords. You can clearly track this progress on the graph below.
When we create new content, we focus on writing high-quality texts. There are strict requirements for the quantity of the keywords in each paragraph and the overall informative value. The webpage position in search engines depends on these factors, so your SEO texts are what brings you to the top in search results.
Another important goal of thoughtful SEO services is finding new keywords together with their ranking improvement. When we build a Keyword map, we choose not only the commercial keywords but also add information queries that can drive more quality traffic to the website.
Our team has all the expertise in competitive analysis and keywords ranking improvement you need. Check out the graph below with some of the search queries. As you can see, our client’s website dominates among the competitors in the local search results.
The slider below displays the top-10 key queries for desktop and mobile searches.
We also analyzed the position of the keywords in Google Search Console. The graph below displays the average keyword positions. It is the average position of the site in search results.
Organic Traffic Increase As a Long-Term Investment
Link promotion, high-quality content creation, and other SEO services we provided for this remodeling company were aimed at increasing the organic traffic of the website. This type of traffic is considered to be more important for business in terms of internet marketing. Additionally, in comparison to other advertising options, this type of traffic is much cheaper to attract.
We take every effort to increase the organic traffic on our clients’ websites. Betts Remodelling is a local company that delivers its services in Greeley, CO. As a result, many clients would contact them in person, but, nevertheless, we keep working hard to drive more organic traffic to their website with our "SEO for small businesses" strategy.
When tracking the organic traffic growth, we focused on the short period from October, 1 till March, 31, divided into two equal parts:
- October, 1 till December, 31
- January, 1 till March, 31.
As a result, we can track the traffic growth rates during this short time for search promotion.
As you can see from the Google Analytics stats, the traffic has increased by almost 40%.
The traffic growth brings businesses more leads, i.e. inquiries originated from the website. Generally, this is the main goal for every business - to get more clients from every possible source.
An average visitor needs about 6-8 touch-points with your brand in search results to be ready to make a purchase. They need to see top-quality, appealing content when they browse through your website because if they don’t, you cannot convert them into clients. Another significant factor is targeting all the relevant keywords for your industry to create as many touch-points with your brand as possible.
It takes time to attract more quality, organic traffic while delivering SEO services for a local remodeling company, but these efforts pay off in the long run when the client sees the steady growth in search ranking and online inquiries. Additionally, with more feedback from the visitors, it is easier to fine-tune the service to the customer and create a unique selling proposition.
Conversion rates are tricky to improve, but combining quality SEO content and driving more organic traffic to your website is the winning strategy here. With the user experience improvement on your website, you get more inquiries from it which means more clients for your business.
The graph below displays the effectiveness of traffic sources at the Betts Remodeling website.
This graph displays how many inquiries were sent through the Contact Us form of the website based on traffic type. The number of inquiries that originated from organic traffic is more than 50%. It means our SEO services for this remodeling company were efficient and fruitful.
Maintenance Work
1. We improved the website UX and navigation for the visitors' best convenience
2. Robots.txt and sitemap.xml optimization were conducted.
3. We optimized the pages and improved their performance
4. Our team added structured data to the whole website.
5. The website’s loading speed was improved (this greatly influences promotion behavioral factors).
6. The site was optimized for different browsers and devices.
7. After the launch, we continuously tracked the results and key indicators. Additionally, we monitored possible errors in order to eliminate them as soon as possible.
Mobile Optimization Is a Must-Have Feature Today
These days, Google pays a lot of attention to mobile versions of websites. As a result of the latest updates, Google even started to rank websites with a focus on mobile versions.
We took that into account and developed a user-friendly mobile version of the client’s website. It helped in delivering top-quality SEO services in terms of search promotion for this remodeling company, and what is even more important for the client - it is very convenient for the end-users.
Local SEO And Other Additional Work
Local SEO is vital in promoting a small local company. Our team mastered this very well due to our knowledge of SEO best practices.
Google My Business is a go-to source of clientele for local companies because it displays your contact data and opening hours directly on the listing page. People who search for your product or service do not even need to visit your website to find your address or phone number - they can contact you right away!
That is why our first step was to create a Google My Business Profile. Here are the results we’ve got:
Owing to creating and optimizing the client’s Google My Business profile, we managed to attract more traffic to the website and incoming calls directly from the Google search results.
And there is more: we just launched a new Local SEO Services offer!
Our SEO services for this remodeling company brought the results the client expected and surpassed them. We developed an amazing website, and we continue our efficient SEO campaign for this client.
Attracting more clients through the website is not an easy task for business owners. At Direct Line Development, we use the latest techniques of website promotion. Our team is responsible and highly professional, so we can handle even the most complicated projects.
If you want to get more clients and do your business more effectively utilizing internet marketing - take advantage of a thoughtful SEO strategy with a web development company. We can help you leave your competitors behind and take the leading position in your market.