Creative logo for the YouTube channel This Side Up

A logo is more than just an image, it is an emotional signal that acts on a subconscious level. A good, professionally done logo design is a powerful image that includes not only the visual side, but also informative content. Therefore, to design a logo, you need to be careful and take into account the distinctive features of the brand for which it is created. This Side Up is a friendly children's channel on Youtube, which is not just about unboxing toys - it's always an exciting process, full of interesting facts and teachable moments. All these ideas must be taken into account when developing a creative logo.
This Side Up

How did we create a logo design for the children's channel This Side Up

To develop a creative logo, we usually start with a brainstorming session, reviewing a plenty of different ideas. Since This Side Up is about the unboxing toys like Transformers, Star Wars, Lego toys by Hasbro and others, it was necessary to design a logo reflecting the essence of the channel. Next, the first sketches of the future logo were created. The initial search for graphic ideas and the development of sketches for the creative logo takes place in a black and white version. This maximum tone contrast is the most difficult technique in the composition. Contrasting forms allow you to achieve the most pronounced clear lines and help to identify weaknesses of design and flaws in the composition. Then a rigorous selection and detailed work with sketches begins. Of the many variants of sketches, we have settled on five concepts.
This Side Up

Final version of the creative logo to a YouTube unboxing channel

After all the sketches were transferred to the vector format, a strict selection and detailed drawing of the logo began. А сreative variant was chosen among the set, the forms and image of which maximally conveyed the focus of the company on the children's audience. When you look at the funny, slightly angular letters, the association with toys and games immediately come to mind. But despite the recognizability and "toy" character of the creative logo, the designers managed to maintain laconism and did their best not to overload the image with redundant details.
This Side Up

Color solution of the logo for This Side Up

The color of the logo is a science. After developing the creative logo form, we moved on to choosing a color solution. The task was to convey a correct message to the audience. To create the best logo design for a children's channel, it was important to understand that the color had a particular importance here. The right combination of colors was the result of painstaking work on the choice of the main color and the search for harmony between several colors. For the YouTube channel "This Side Up" we chose the appropriate colors: blue, red, green and purple.
This Side UpThis Side UpThis Side UpThis Side Up

Logo creation for an unboxing toys YouTube channel

As a result, we got a bright creative logo, corresponding to the fun playful character of the children's YouTube channel. The correct color solutions and well-designed forms of the logo made it recognizable and attractive to potential viewers. Our high-grade designers will kindly create a corporate creative logo that will help your business look more professional and trustworthy. They are always ready to provide you with an individual solution. All your wishes and desires will be taken into account and realized.
This Side Up
This Side Up

Great Result


Animation of the logo
To ensure that for the little viewers of the channel the logo was even more attractive, we provided it with an amusing animation in the form of a funny box, hiding inside a lot of interesting things.
Transmission of the essence of the channel
Since the design of the creative logo was made for the children's channel of unboxing and reviewing toys, this fact could not be ignored in the development. Our task was to create the best logo design, that would immediately be associated with a children's channel when you look at it.
Bright and easy to remember
Children love bright colors, so the color solution was an important step in creating this logo. Correctly selected colors in a compartment with elaborate forms made the creative logo very individual and memorable.
Custom Logo
While we were creating this logo design, not only all the features of the customer's field of activity, without which it is impossible to create a quality product, were taken into account, but also the attention was paid for the individual preferences of the customer.


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Everything works perfectly :) The website design is amazing, easy to understand and I am very satisfied.
The whole website looks very professional and I think this can help me gain more trust from my clients :)

Jeff Morgan

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With their templates, we are now able to keep our content fresh and continue to improve.

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I'm extremely impressed with the customer service and the website redesign that DirectLine's developers have done for me. They were able to bring my vision to life in a short amount of time. Every email was answered in full and very quickly. All my customers love my new website and that's what is most important. My website became more useful, more informative, and completely adaptive. Today, most of my customers open my website from phones and tablets, so the adaptive design became a wonderful solution! Great customized CMS, beautiful pictures and videos.. You guys made a miracle happen for me!

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