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Web Design

Hire The Experts in Austin Web Design

Professional web design is about delivering the optimal user experience. This means all of our websites are designed responsively so they adapt to any device on any screen. And by accounting for user experience in every site we make, we leverage design to improve conversion rates and create loyal, return users.

If you have a business or personal brand that’s based in Austin, you need a website. Regardless of the nature of your business, it’s likely that you need a responsive, customized website that’s designed by an experienced Austin web design agency. Just to be sure we’re on the same page before we delve deeper into what we offer and who we cater to, let's describe what web design is. 

Web design is the part of the web development process that creates the overall look and feel of a website. It involves the design of web pages, layouts, and website prototypes. Direct Line Development has been designing custom websites for more than 15 years and we know how to create sites that meet the customer’s needs. Let’s look at who might need to hire an Austin, Texas web design company.

6 Important Principles in Web Design
It’s not enough to simply have a website. You need an effective website that conveys a clear message while engaging current and prospective customers. A number of factors contribute to the effectiveness of a site. When you hire an experienced web design firm in Austin like Direct Line Development, we will use a range of best practices to ensure your site truly benefits your business. Here are six of the principles we apply.
  • Simplicity A clean, fresh design tends to work best. If you have too many elements on a page, visitors are likely to get confused or distracted. When this happens, they may leave the site prematurely. A simple design makes it easy for visitors to move from one webpage to another as they seek to find information or perform transactions. There are lots of features that can be included in a website, but they should not be so cluttered or complicated that the site becomes counterproductive.
  • Easy Navigation Navigation refers to how users find their way around a website and locate the content they’re looking for. Your website needs to have easy navigation if you want visitors to stick around long enough to become customers. A confused visitor will easily give up and go to the site of a competitor. That’s why we prioritize intuitive and consistent navigation for every web site design in Austin.
  • Consistency Your website needs to be consistent from one page to another. This means each page should have similar design elements. Fonts, images, colors, buttons, and other page elements should be the same as users move around the site. Wild variations in style will make your site seem chaotic and unprofessional.
  • Mobile Responsiveness Most visitors to your site will likely be using tablets or smartphones. Therefore, your site needs to be user-friendly on desktops, laptops, and mobile devices. If the images are too big, the text is hard to read or some content isn’t available on smaller screens, you will frustrate visitors. You’ll also negatively impact your search engine rankings.
  • Fast Load Times Our Austin web design company will also pay lots of attention to how fast your website loads. You probably don’t need anyone to tell you that a slow website drives people away. You may have as few as three seconds to grab the attention of a web user before they move on to your competitor. We use a variety of tactics to help sites to load faster.
  • High-Quality Content Good design isn’t only about the technical aspects of your website. The content also needs to be of high quality. Text and images both need to be compelling and in line with what the user wants. Without great content, you will struggle to convert browsers into buyers even if you offer an excellent product or service.

Who Needs A Custom Designed Website

Many companies claim to offer custom sites when they really offer a variation on a template. This type of website is usually completed faster and at a lower cost but it doesn’t meet the needs of most growing businesses. A website designed using Wix or WordPress may be enough if:

  • You’re creating a site just for fun
  • You’re primarily creating a blog
  • You want a site for your wedding or baby shower
  • The site will only be used for a short time or for a one-off event
  • Your business is in the very early stages and you’re testing demand for your products or services

If your website falls into any other category, you should reach out to an Austin web design company to get a tailored solution. Some of the businesses that require custom-designed websites include:

  • Law, accounting, and consulting firms. If you want people to trust your professional advice and hire you for your expertise, you need to prove that you are credible and reputable. A template-based site suggests that you’re not serious about your business or you don’t have the funds to invest in a custom site.
  • Plumbers, electricians, cleaning companies, and any other service business. These are highly competitive industries. Your website can help you to set yourself apart from others in your niche.
  • Any company in a competitive market. You know your business better than anyone else does. If there are lots of companies in the USA trying to get the same customers, you need to forget about using a template and contact Austin website design professionals.
  • Any business in a creative or artistic field. Your website needs to reflect the products or services you offer your clients. A template or website builder won’t provide the flexibility you need to truly show off what makes you unique.
  • Companies that offer unique, high-end products or services. If you offer exceptional products at a high price point, customers won’t expect a run-of-the-mill site. Your website needs to reflect and complement your overall brand.

Why You Should Hire Our Austin Web Design Firm

If you’ve determined that you need a custom-designed website, you may be unsure about which Austin web design company to choose. Direct Line Development is one of the leading firms in the city and we offer an extensive range of expert web design and development services. Not only will your website be designed specifically for your niche, location, and company but it will be fast and responsive. 

By “responsive” we mean that users will get a high-quality experience whether they’re using a desktop, tablet, or smartphone. All the content will fit perfectly on the screen, the text will be legible, and the graphics will be clear. This is extremely important in today’s world where more than half of all online searches are carried out on mobile devices. 

If prospective clients and customers can’t comfortably use your site while on the go, you could lose their business. Also, Google prioritizes the mobile version of your website so you need to make sure it is of high quality.

We make sure that visitors get a good first impression when they go to your site regardless of which device they’re using. This will help you to capture more leads and convert more visitors into paying customers.

What is also important to note is that our Austin web design specialists keep up with trends in the field. That’s why clients benefit from modern and effective technologies and beautiful, highly functional websites. Whether you need just a few pages for a family-owned construction firm or you want to launch an e-commerce site, we’ll provide top-notch service.

Web Design Elements

A lot goes into a good web design. Even if you’re not aware of all the elements of a well-designed site, you know when something seems “off” about a page. Maybe the layout is confusing or it seems completely different from the company’s social media pages. When you hire our Austin web design experts, users are guaranteed to have a good experience on your site. Some of the elements that we focus on include:

  • Color - Color is an important aspect of branding. Often, personal and creative websites feature brighter colors than those of law firms or investment advisors. A lot depends on the target audience and the purpose of the site.
  • Layout – Text, graphics, and buttons all need to be arranged in such a way that it’s easy to view and navigate the website. We focus on designing websites that are balanced, attractive, and attention-grabbing. 
  • Fonts - Different fonts serve different purposes and not all are suitable for websites. You can trust us to use fonts that are safe for the web and easy for visitors to read.
  • Graphics – When they’re well-placed, photos, logos, icons, and other types of graphics can enhance a website. However, they can slow down the site or make the pages too cluttered if they aren’t handled properly. The professionals in our Austin web design agency will ensure the graphics don’t hamper the user experience.
  • Content – You should never overlook the content on your website since this will play an important role in your search engine rankings. High-quality, relevant content should be seamlessly incorporated into the design of your website.

Call us now

Nick Larsen
Nick Larsen
(737) 275-0006
KEVIN DUNN
KEVIN DUNN
(720) 370 3720
Choose One of Our Web Development Solutions
BASIC

Up to 5 pages
Custom design for main and 2 inside pages
Responsive design and code
Python back-end
CMS + user training
UX Engineer analysis
Copywriting up to 1500 words
Unlimited royalty-free photos
Domain ​and ​hosting ​for ​1 ​year
Redirection up to 50 links from old website





Basic module bundle
Photo Gallery
Contact form
Integration ​with ​Google ​Analytics

Social bundle
Full social network integration
Pop-up banner

STANDARD

Up to 25 pages
Custom design for main and 5 inside pages
Responsive design and code
Python back-end
CMS + user training
UX Engineer analysis
Copywriting up to 5000 words
Unlimited royalty-free photos
Domain ​and ​hosting ​for ​1 ​year
SSL Certificate for secured data transfer

4 hours of custom development
Technical support for 1 year

Redirection up to 50 links from old website




Basic module bundle
Photo Gallery
Contact form
Integration ​with ​Google ​Analytics

Social bundle 
full social network integration
pop-up banner

ADVANCED

Up to 50 pages
Custom design for main and 7 inside pages
Responsive design and code
Python back-end
CMS + user training
UX Engineer analysis
Copywriting up to 7500 words
Unlimited royalty-free photos
Domain ​and ​hosting ​for ​1 ​year
SSL Certificate for secured data transfer
8 hours of custom development
Technical support for 1 year
Redirection up to 100 links from old website




Basic module bundle
Photo Gallery
Contact form
Integration ​with ​Google ​Analytics

Social bundle 
full social network integration
pop-up banner

Ecommerce bundle 
Payment module
Customers review
Request a phone call

ENTERPRISE

Up to 100 pages
Custom design for main and 10 inside pages
Responsive design and code
Python back-end
CMS + user training
UX Engineer analysis
Copywriting up to 10000 words
Unlimited royalty-free photos
Domain ​and ​hosting ​for ​1 ​year
SSL Certificate for secured data transfer
16 hours of custom development
Technical support for 1 year
Redirection up to 500 links from old website
Website maintenance for 1 year


Basic module bundle
Photo Gallery
Contact form
Integration ​with ​Google ​Analytics

Social bundle 
full social network integration
pop-up banner

Ecommerce bundle 
Payment module
Customers review
Request a phone call

Marketing bundle 
Blog
Comments

We are ready to meet you at the time convenient for you!
Nick Larsen
Nick Larsen, USA Team Lead - Austin
737-275-0006
We are ready to meet you at the time convenient for you!
KEVIN DUNN
KEVIN DUNN, Sales Manager - Denver
(720) 370 3720

Trust the Austin Website Design Professionals

With website design, you usually get what you pay for. While it may be tempting to hire the most affordable company you can find, it’s best to go with one that’s experienced. You’ll never regret your investment in a custom-designed website since it’ll be created with your business needs and goals in mind. Direct Line Development had built up a solid reputation for catering to the needs of local businesses. Let us put our skills and experience to work for your Austin, Texas business. 

Contact us today to book a consultation.

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Ready to get started?

Are you seeking a local strategic partner in design, search engine optimization, or mobile and web development? We can help! Our team of professionals are ready to answer all of your inquiries.
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