What is Responsive Website Design?
Responsive Web Design: Bringing Your Company to the Top
The next time you find yourself on the subway or sitting in a cafe, take a look around you. What is it that you see? What does almost everyone you look at have in common? Chances are, almost all of them will have their eyes glued to their phones, browsing the web and interacting with others on social media. Whether or not you find this realization to be depressing or impressive, there is no denying the ever-growing dependence our society has on its mobile devices. The sooner we accept such facts, the sooner we can begin to spin them to our advantage.
Now think of a time when you yourself were browsing the internet on your phone and you stumbled upon website where the text was too small, images didn’t load properly, and the material simply “didn’t fit” on your phone. Were you satisfied with your experience with that company? The answer is most likely a resounding “no,” and you are not alone in this regard. Nowadays there are millions of websites available to the public, but only the best companies have adapted to the new reality of mobile device internet browsing. What we are talking about is adaptive website design.
Adaptive web design, also referred to as responsive website design, is a technique whereby the best developers code a website so that no matter the device from which it is being accessed, the User Experience remains completely intact. In other words, the website will appear just as elegantly on a smartphone or tablet as it will on a desktop or laptop computer. Think of it like a “rubber layout” or a “fluid grid” of your company’s website. The website designer assigns the proportions and dimensions of the various elements of your site to a certain percentage. These specific percentages are applied to all aspects of the site, including images, columns, and even text boxes. Because of the predetermined percentile values embedded into the code, the layout of the responsive website will automatically adjust to fit the length and width of the screen on the device one accesses it with. For example, if your website, when viewed on a desktop computer, originally had three columns of text on the main page, chances are there will only be one or two columns on the same page when viewed with a smartphone, because of the reduction in screen size. All the content is still available, but the layout has adapted to what is most convenient and appealing to the user. By equipping your business with a custom responsive web page, you will appear professional and modern, increasing customer conversion.