Web Design

eCommerce Website Development in Austin: Efficient & Result-Driven Services

Direct Line is THE Austin ecommerce website development company you need if you want to develop an attractive and high-functioning online shop for your business.

The global COVID pandemic has determined many people to adopt online shopping, as they had to spend time at home, in lockdown. In this context, you need to find a professional Austin ecommerce web development company to create an online store that allows you to cater to all kinds of customers, including those who will continue to do their shopping from the comfort of their homes.

In the changing world we live in, online services and shopping are quickly becoming the new norm. All age groups now have a working knowledge of smartphones and laptops. Given the chance to order the products they need from their sofa or home office and have them delivered to their doorstep, many will gladly choose this option over going to your brick and mortar store. Thus, you cannot afford to lose customers by not giving them the choice of online shopping. And this is why you need to find a team of professionals experienced in Austin ecommerce website development.

6 Important Principles in Web Design
It’s not enough to simply have a website. You need an effective website that conveys a clear message while engaging current and prospective customers. A number of factors contribute to the effectiveness of a site. When you hire an experienced web design firm in Austin like Direct Line Development, we will use a range of best practices to ensure your site truly benefits your business. Here are six of the principles we apply.
  • Simplicity A clean, fresh design tends to work best. If you have too many elements on a page, visitors are likely to get confused or distracted. When this happens, they may leave the site prematurely. A simple design makes it easy for visitors to move from one webpage to another as they seek to find information or perform transactions. There are lots of features that can be included in a website, but they should not be so cluttered or complicated that the site becomes counterproductive.
  • Easy Navigation Navigation refers to how users find their way around a website and locate the content they’re looking for. Your website needs to have easy navigation if you want visitors to stick around long enough to become customers. A confused visitor will easily give up and go to the site of a competitor. That’s why we prioritize intuitive and consistent navigation for every web site design in Austin.
  • Consistency Your website needs to be consistent from one page to another. This means each page should have similar design elements. Fonts, images, colors, buttons, and other page elements should be the same as users move around the site. Wild variations in style will make your site seem chaotic and unprofessional.
  • Mobile Responsiveness Most visitors to your site will likely be using tablets or smartphones. Therefore, your site needs to be user-friendly on desktops, laptops, and mobile devices. If the images are too big, the text is hard to read or some content isn’t available on smaller screens, you will frustrate visitors. You’ll also negatively impact your search engine rankings.
  • Fast Load Times Our Austin web design company will also pay lots of attention to how fast your website loads. You probably don’t need anyone to tell you that a slow website drives people away. You may have as few as three seconds to grab the attention of a web user before they move on to your competitor. We use a variety of tactics to help sites to load faster.
  • High-Quality Content Good design isn’t only about the technical aspects of your website. The content also needs to be of high quality. Text and images both need to be compelling and in line with what the user wants. Without great content, you will struggle to convert browsers into buyers even if you offer an excellent product or service.

What Is the Difference Between a Regular Site and an Ecommerce Website?

A simple presentation website contains text, photos, and videos, and allows users to send you online messages or click to call you. Austin ecommerce website development involves many more steps, such as:

  • Keeping product inventories in real time
  • Allowing users to complete a purchase 100% online
  • Integrating various payment platforms that allow your customers to pay online

Thus, an online store allows financial transactions to take place between your customer and your business. In this context, Austin ecommerce website development involves high levels of security, as requested by federal and state regulations and by payment processors.

It is highly skilled and specialized work, which requires a lot of experience and being up to date with the latest trends and standards in the field. Since your online store will store very sensitive data (your customers’ personal data and credit card details), you need to hire an Austin ecommerce website development company with an excellent reputation and know-how.

What Is Involved in Austin Ecommerce Website Development

Creating an online store is complex work, as we have explained. It requires constant communication with the customer and profound knowledge of the customers’ business model and products.

The key steps in website development are the following:

Planning

The Austin ecommerce web development company will send you a questionnaire asking you detailed questions about:

  • Your company
  • Your brand image
  • Your products
  • Your target customers
  • Your competitors
  • What business goals you want to achieve

Based on the information received from you, the planning of your future online store can start. It involves critical steps such as selecting the best eCommerce website builder, determining the functionalities of the site, and the overall structure of the site.

UX/UI development

Just like any website, an online store has two core functions:

  • User interface (UI) – the visible part of the website, the one the user interacts with
  • User experience (UX) – the hidden part of the site, which determines page load speed and how the user interacts with the website (clicks, taps, etc.)

The Austin ecommerce website development team will work in parallel, building the design of the website and its functionalities.

Coding 

The next step in Austin ecommerce website development is putting together the elements of the site – writing the code that will create the site. This is the most sensitive and difficult part of the work, as the developers will also have to integrate a payment processing method and other integrations required by the client (to a CRM, ERP, email marketing tool, etc.)

Testing

Before the client gets to see how their site looks and works, a team of experienced testers at the Austin ecommerce web development company will try to identify any bug, malfunction, or portion of the site that does not work correctly, as well as any potential security vulnerability.

Launch

After the website passes all tests with flying colors and the client agrees that the site is complete, the next step is uploading the site to the client’s hosting server. Before the site goes live on the internet, a new round of tests is performed.

After-Launch Support

The developers will assist you with various maintenance tasks, such as updating the code, adding new features to the online store, and teaching you how to manage content editing in the backend.

Choose One of Our Ecommerce Website Solutions
Basic

Up to 10 items
A page with a list of products

Up to 5 pages
Custom design for main and 2 inside pages
Responsive design and code
Python back-end
CMS + user training
UX Engineer analysis
Copywriting up to 1500 words
Unlimited royalty-free photos
Domain and hosting for 1 year

Basic module bundle
Photo Gallery
Contact form
Integration ​with ​Google ​Analytics

Social bundle
Full social network integration
Pop-up banner

Standard

Up to 20 items
A page with a list of products
A separate page for each product
Cart + ability to buy

Up to 25 pages
Custom design for main and 5 inside pages
Responsive design and code
Python back-end
CMS + user training
UX Engineer analysis
Copywriting up to 5000 words
Unlimited royalty-free photos
Domain and hosting for 1 year
4 hours of custom development
Technical support for 1 year

Basic module bundle
Photo Gallery
Contact form
Integration with Google Analytics

Social bundle
Full social network integration
Pop-up banner

Advanced

Up to 200 items
A page with a list of products
A separate page for each product
Page with a list of categories
Cart + ability to buy
The ability to leave feedback after the purchase
My Account + purchase history

Up to 50 pages
Custom design for main and 7 inside pages
Responsive design and code
Python back-end
CMS + user training
UX Engineer analysis
Copywriting up to 7500 words
Unlimited royalty-free photos
Domain and hosting for 1 year
8 hours of custom development
Technical support for 1 year
Redirection of all links from 
old website

Basic module bundle
Photo Gallery
Contact form
Integration with Google Analytics

Social bundle 
Full social network integration
Pop-up banner

Enterprise

Up to 2000 items
A page with a list of products
A separate page for each product
Page with a list of categories and sub-categories with unlimited nesting
Cart + ability to buy
The ability to leave feedback after the purchase
My Account + purchase history
Product of the week
The most popular products
Buy with this item
Catalog Search

Up to 100 pages
Custom design for main and 10 inside pages
Responsive design and code
Python back-end
CMS + user training
UX Engineer analysis
Copywriting up to 10000 words
Unlimited royalty-free photos
Domain and hosting for 1 year
16 hours of custom development
Technical support for 1 year
Redirection of all links from 
old website
Website maintenance for 1 year


Basic module bundle
Photo Gallery
Contact form
Integration with Google Analytics

Social bundle
Full social network integration
Pop-up banner

Marketing bundle
Blog
Comments

We are ready to meet you at the time convenient for you!
Nick Larsen
Nick Larsen, USA Team Lead - Austin
737-275-0006
We are ready to meet you at the time convenient for you!
Stephen Mcgann
Stephen Mcgann, Sales Manager - Philadelphia
(484) 808 4766
We are ready to meet you at the time convenient for you!
KEVIN DUNN
KEVIN DUNN, Sales Manager - Denver
(720) 370 3720

Choose an Austin Ecommerce Web Development Company You Can Trust

Direct Line Development is a team of professionals that combine their multi-disciplinary skills and experience to deliver results that meet and exceed your expectations. We are up to date with the most recent technologies and trends in Austin ecommerce website development. Our portfolio of online stores includes large B2B companies, as well as small retail stores.

Call us now to schedule a meeting with us at 512-551-2306!

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Ready to get started?

Are you seeking a local strategic partner in design, search engine optimization, or mobile and web development? We can help! Our team of professionals are ready to answer all of your inquiries.
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