Creating a High-End Landscaping Website With Target Market in Mind
Cutters Landscaping is a reputable team of landscape designers with a roster of high-end, luxury clients that expect the best in all their dealings with a landscaping company, down to their lawn care web design. When we set out on this project, we knew we had to develop a site that is first and foremost aesthetically impressive. Every little detail on it had to represent the client’s main service - landscaping - in the best possible light. Our main challenge was to ensure optimal user experience without compromising simplicity and create a more elegant look for the client’s lawn care website.
Our Approach to Cutters Landscaping Lawn Care Website Design
Building a landscaping website that generates leads means that the focus should be on user-friendliness and the efficient use of space. The old website was too basic and amateur-looking with, pardon the pun, garden-variety visuals. Cutters Landscaping wanted us to update the design to attract more new customers.
We decided to go for a minimalist, monochrome theme with streaks of green running through and big, beautiful high-resolution photos that best represent the variety of services the client offers. Large photographs always look impressive, but considering that aesthetics is a big part of the client’s business, our concept seemed all the more fitting. The color scheme and overall visual impression were developed with Cutters Landscaping’s target customer in mind.
Just like any other site, landscaping company websites need to not only contain powerful imagery, but they also need to have an easy-to-use interface and simple structure. We organized content on the pages in a structured pattern and broke it up into more manageable segments with blocks and images.
Our Winning Solutions for the Client’s Landscaping Website
We Craft Responsive Websites for Landscaping Companies and Other Businesses
The best landscaping websites help businesses demonstrate their ability to create a spectacular visual space. With the right balance between strong imagery and clean layout, the lawn mowing website we built for Cutters Landscaping commands attention while displaying restrained beauty and grace. We wanted to target upscale clients with high-end landscaping needs, so we added photos of luxury properties with gorgeous, lush gardens to help users get an overview of what the client can offer for them. A show-don’t-tell approach has yet to let us down.