Metal Fabrication Website Design: Our Goals and Challenges
Breck Ironworks™ is a metal fabrication shop that manufactures artisan fire pits – an interesting, one-of-a-kind product. The client’s old metal fabrication web design was so out of date that it was holding them back from attracting more business partners, as well as new regular customers.
Steps to Creating Future-Proof Metal Fabrication Websites
Websites for custom metal fabrication require strong visuals. First and foremost, we needed to choose a color palette that would reflect the brand without turning away the audience. We went for light, bright blues, and neutral grays – colors frequently used in client’s content.
Then we got to work on the hero image. The very first picture visitors see on a website should serve as the best representation of the company’s main products and services. We decided to use live photos of Breck Ironworks metal creations to demonstrate the product “in action” to site visitors. This made it possible to seamlessly incorporate the website into the client's brand identity and simultaneously enhance brand awareness.
Our next important goal was to improve site structure. Just like any other web projects, metal fabrication websites need to be well-organized. We made it easy to find out what products the client sells, how to buy them, how to get in touch, or become a partner.
Finally, we added links to the client’s social media accounts to allow users to quickly connect with Breck Ironworks across a variety of platforms.
Techniques We Chose to Improve the Site
FIRST VERSION
LAST VERSION
The Best Metal Fabrication Websites Are Developed Here at DLD
As a result of our efforts, the client’s custom metal fabrication company website is full of life and makes for an engaging, comfortable user experience. One of the key requirements was that the website was responsive and could be viewed on any device, be it a phone or a tablet. We worked hard to ensure that audiences using different kinds of devices are able to enjoy browsing the site. The new site responds to user behavior and automatically adjusts to different screen sizes and resolutions.
Remember that nowadays, it’s not enough to have a pretty site. Direct Line Development uses the best tools available for web design and development. Our award-winning digital experts are ready to help get your company off the ground. Get in touch today, and let’s get started on your metal fabrication website design!
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I had a vision for my website based on my market and competition, Direct Line was able to help me to bring it to life while working around my schedule. They went above and beyond in the latter stages as I continued to have new ideas. I would recommend them to any company trying to generate more business from the web.
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It was a great experience working with Direct Line Development. Their staff was helpful and responsive and the project they completed for us was exactly what we wanted! They even went above and beyond what we asked of them when they came out to take pictures as well as making certain that we did not lose our domain when we transferred to them. I would definitely refer them to any business!
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I am beyond pleased with the level of professionalism, and the caliber of work produced by Direct Line Development in creating a landing page for my business. Anna walked me through the entire process, and offered honest, constructive feedback to help me make the best decisions regarding the final product. I would recommend using Direct Line Development for all of your business or personal web development needs
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Direct Line did a great job on adaptive design for our mobile and web site, the core for our donor communications.
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I'm extremely impressed with the customer service and the website redesign that DirectLine's developers have done for me. They were able to bring my vision to life in a short amount of time. Every email was answered in full and very quickly. All my customers love my new website and that's what is most important. My website became more useful, more informative, and completely adaptive. Today, most of my customers open my website from phones and tablets, so the adaptive design became a wonderful solution! Great customized CMS, beautiful pictures and videos.. You guys made a miracle happen for me!
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