Crafting a Boxing Website for True Champions
Genesis Training Academy is a Colorado-based gym that offers professional boxing, kickboxing, and mixed martial arts training. They wanted their gym website to better reflect their core values and attract more prospective clients. With the redesign of the client’s boxing website, our main objective was to create a concept with bold, dynamic tones to emphasize the energy and passion of these sports.
A Great Homepage Can Turn Your Site into the Best Boxing Website
The client’s website didn’t truly represent who they were, so a homepage redesign was in order. The best boxing website should reflect how energetic and exciting the sport of boxing is. After the direction was set, we got to designing the mockup. We chose diverse textures and bright, powerful colors – different shades of deep blue and dark red – to create a contrast and add a layer of complexity and perspective to the page.
Why Gym Website Design Needs to Be Responsive
Creative, modern gym website design is no longer enough. What every up-to-date site needs is the ability to be viewed from all devices without any extra work on the user’s part. Responsive design is probably the best way to achieve this.
Responsive design is a web development technique that allows the user to easily navigate the content of the site whether they’re using an iPhone, a netbook, a Kindle or anything else. A responsive website adapts to any screen size and platform and displays optimized layout, enhancing the user’s browsing experience. There’s no need to create separate gym website templates for every gadget when you can just update your existing site.