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Background for Speed Raceway Search Engine Optimization Case
Search Engine Optimization


Young man is driving go-kart car


  • Cinnaminson, NJ
  • Horsham, PA
  • Philadelphia, PA
  • Result SEO in Cinnaminson, NJ Speed Raceway_RESULTS AFTER JUST 8 MONTHS
  • Result SEO in Horsham, PA Speed Raceway_RESULTS AFTER JUST 8 MONTHS
  • Result SEO in Philadelphia, PA Speed Raceway_RESULTS AFTER JUST 8 MONTHS



It is not enough to attract a user to your website, you need to turn them into your client. We know more than 50 ways to increase your conversion! Our analysis improves on these strategies every month to increase the end goal of your business and achieve a higher ROI. We choose tactics and design elements that will help convert your visitors into clients. 

Read more in our case about website development for a go-kart racing company.



Your website’s authority is crucial to your success on the web. It must be constantly revised and improved upon. We make sure to build your authority to allow Google to understand that your site needs to be at the top of search results!

One of the factors contributing to the increase in domain authority is having a considerable number of referring domains.

A significant increase in the reference mass | Our SEO workThe rapid growth of referring pages | Search Engine Optimization workDomain Authority check via MOZ search engine optimization tools

Technical Activities


The loading speed of your website is very important to users. Slow loading speed leads to two major problems:

  1. Web browsers such as Google, Bing, and Yahoo rank fast-loading websites much higher on search engine result pages (SERPs) than sites that take ages to load. Even a three-second delay may take your website down to the bottom of SERPs.
  2. Most users tend to abandon the website if it takes too much time to load. This will cause a decrease in organic search results, which means loss of potential clients for you.

Moreover, website loading time directly affects how mobile-friendly it is. A mobile-friendly website means that it is designed to work the same way across all types of devices, like smartphones and tablets. It is extremely vital to keep your website mobile-friendly because more and more people are abandoning desktops in favor of mobile devices to search the net. The number of mobile users is constantly increasing.

We are constantly measuring our results via Google to make sure your website loads quickly without compromising on the performance.

Great results of website load time test | Our SEO workMobile optimization test results by using Google PageSpeed InsightsDesktop page speed and optimization test results by using Google toolsMobile friendly test results using Google services | SEO work


We optimized the client’s accounts on all social media platforms and registered new ones. Every media platform now has the same corporate design to enhance the company image. Additionally, we’ve made unique, SEO-friendly texts about go kart racing for every platform. Finally, we analyzed and improved the client’s web reputation (i.e. reviews and testimonials).

Speed Raceway on Google my Business | Our SEO workSpeed Raceway on Bing | Our Search Engine Optimization workSpeed Raceway on Facebook | Our Search Engine Optimization work

Our awards and achievements
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CSSDesign Award - Logo
CSS Winner - Logo
Awwwards - Logo
Hermes Creative Awards - Logo
Dot comm - Logo
Creativity International Awards - Logo
Web Guru Awards - Logo
Best CSS - Logo


This chart shows the growth of relevant keywords | Our SEO workThe rank in 44% of all tracked SERP features | Our SEO workThe most popular SERP Features | Our SEO work

Two karting racers are racing on the track


Position of the site in Google SERP
Ready to get started?

Ready to get started?

Are you seeking a local strategic partner in design, search engine optimization, or mobile and web development? We can help! Our team of professionals are ready to answer all of your inquiries.
Contact us

Many companies have already signed up for this proposal. Here is the feedback that we have received from our work.

Jason Parisi

I had a vision for my website based on my market and competition, Direct Line was able to help me to bring it to life while working around my schedule. They went above and beyond in the latter stages as I continued to have new ideas. I would recommend them to any company trying to generate more business from the web.

Sean McCabe

DLD helped make Speed Raceway the first Indoor Electric Go Karting facility in the country with Event Booking Online. It was a pleasure working with Ben, Anna and Greg. Excellent service, great price, top notch website design. Very creative thinkers.

Steve Giroux

Very happy with the finished product — everyone was helpful and delivered what they promised. Highly recommend!

Artur Oganov

I have been working with Direct Line Development for years now. I have worked with them on a large number of projects and have suggested the company to a number of friends. These guys know what they are talking about. Definitely my only choice when it comes to web and SEO. Definitely recommend!

Hanan Fishman

I cannot recommend Direct Line strongly enough. This is an organization rarely found in the market today for any product. They are knowledgeable and provide fantastic customer service at incredible prices. In short, they offer price, quality and delivery - the holy trinity of value. They consistently under promise and over deliver. I would recommend them to any business looking to launch or revamp their web presence.

Ray Goettner

It was a great experience working with Direct Line Development. Their staff was helpful and responsive and the project they completed for us was exactly what we wanted! They even went above and beyond what we asked of them when they came out to take pictures as well as making certain that we did not lose our domain when we transferred to them. I would definitely refer them to any business!

Sandra Steinfield

I used this company to design my website. They were very professional. They were very responsive to all of my concerns. They did a great job.

Pamela Newcomer

Direct Line Development has been a godsend to us! We were previously working with another company who had just given up on us and refused to update or care for our website. Direct Line worked with us one on one to deliver a professional website that has an attractive modern look and is user-friendly. Since the website upgrade with Direct Line, we have noticed an increase in calls and website emails requesting reservations to our restaurant. We could not be more happy with their services and would definitely recommend Direct Line to everyone

Ethleen Sawyerr

I am beyond pleased with the level of professionalism, and the caliber of work produced by Direct Line Development in creating a landing page for my business. Anna walked me through the entire process, and offered honest, constructive feedback to help me make the best decisions regarding the final product. I would recommend using Direct Line Development for all of your business or personal web development needs

Panayiotis Pattichis

Everything works perfectly :) The website design is amazing, easy to understand and I am very satisfied.
The whole website looks very professional and I think this can help me gain more trust from my clients :)

Jeff Morgan

Direct Line did a great job on adaptive design for our mobile and web site, the core for our donor communications.
With their templates, we are now able to keep our content fresh and continue to improve.

Yana Albrecht

I'm extremely impressed with the customer service and the website redesign that DirectLine's developers have done for me. They were able to bring my vision to life in a short amount of time. Every email was answered in full and very quickly. All my customers love my new website and that's what is most important. My website became more useful, more informative, and completely adaptive. Today, most of my customers open my website from phones and tablets, so the adaptive design became a wonderful solution! Great customized CMS, beautiful pictures and videos.. You guys made a miracle happen for me!

Adam O'Connor

They have absolutely helped my business grow. It takes work to get top placement on the internet. They helped with that. They helped to redo the web site and overcame obstacles that others could not overcome. I can say that this has worked for me and my business. This is an investment that I will get back in time and probably already have in the type of customers that find and hire me. Thank you Direct Line.

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