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Search Engine Optimization
HOW WE HELPED THIS GO KART COMPANY UP THEIR SEO GAME
Speed Raceway is a go-kart entertainment company located in Horsham, PA, and Cinnaminson, NJ that services the Philadelphia region. Promoting a business website in a highly competitive market such as go karting and achieving excellent SEO results is always challenging. We used the most advanced SEO techniques to build custom website promotion strategies, always keeping a pulse on all the latest SEO trends. When working on websites, we monitor their performance and make necessary changes to achieve the best results. Nowadays, simply having an online presence is not enough; every company must invest in its website to turn it into an efficient marketing tool.
A great deal of our SEO efforts for the client’s go kart entertainment business was focused on promoting a number of already existing services like birthday parties and private party events. We have also developed an excellent SEO strategy for some new services, including arcade game machines and mini-golf.
AMAZING SEO RESULTS AFTER ONLY 8 MONTHS
- Cinnaminson, NJ
- Horsham, PA
- Philadelphia, PA
SEO TASKS WE’VE COMPLETED FOR THE CLIENT
We conducted a competitive analysis and developed a strong custom SEO strategy. The strategy was further improved taking into account the initial promotion results and latest SEO trends.
A semantic core is at the heart of any efficient website promotion strategy. We analyzed and updated the client's semantic core to enhance website structure by gathering a wide range of search queries and selecting necessary keywords.
All texts were modified by using relevant and popular keywords. Every webpage has unique content. The SEO content is continuously being expanded and updated by adding relevant keywords such as “indoor go karts”.
After the launch of the new website, testing content and improving technical features has been a priority. We have tested the client's website based on hundreds of various criteria. As a result, we fixed all bugs and improved page loading speed.
We registered the client on new social media platforms and optimized all client accounts so that they present a uniform company image.
Link building is another important component of effective SEO for go karting websites. We build dozens of links on multiple websites every single day.
EXCEPTIONAL WEB DESIGN AND SITE CONVERSION
It is not enough to attract a user to your website, you need to turn them into your client. We know more than 50 ways to increase your conversion! Our analysis improves on these strategies every month to increase the end goal of your business and achieve a higher ROI. We choose tactics and design elements that will help convert your visitors into clients.
Read more in our case about website development for a go-kart racing company.
TECHNICAL IMPROVEMENTS WE MADE ON THE SITE:
- Tested the website based on several hundred parameters; each page was tested individually
- Increased the loading speed of the site and each individual page
- Improved page loading speed that significantly impacts how Google sees your website
- Fixed all code validation errors
- Errors in robots.txt and sitemap.xml were fixed
- Added the site to Google services, including Search Console and Google Analytics
- The website is secured with HTTPS and has a valid certificate
- Added well-structured SEO go kart content to the whole website
- Found and fixed broken links
- SEO-friendly URLs were created
- The website was tested for cross-browser compatibility that allows pages to function correctly across different browsers and devices
DOMAIN AUTHORITY AND REFERRING DOMAINS
Your website’s authority is crucial to your success on the web. It must be constantly revised and improved upon. We make sure to build your authority to allow Google to understand that your site needs to be at the top of search results!
One of the factors contributing to the increase in domain authority is having a considerable number of referring domains.
Technical Activities
- We formed a Semantic core of keywords. Gathering a wide range of search queries and selection of the keywords for further campaign promotion.
- Development of site structure according to semantic core. Distribution of requests in the site structure.
- Every webpage has unique, SEO-optimized content. The website’s content is continuously expanding and updating by adding relevant keywords.
- We developed a unique system of relinking and page weight transferring for service pages promotion in SERP. The system has been fully processed 6 times and is still undergoing testing.
- Analytics for search query: we use a special tool that tracks the ranked position of your keywords.
- Optimized ALT and TITLE attributes: we write only SEO-friendly alternative texts for website images.
- Writing and adding meta tags for all of the current pages.
WEBSITE LOADING SPEED
The loading speed of your website is very important to users. Slow loading speed leads to two major problems:
- Web browsers such as Google, Bing, and Yahoo rank fast-loading websites much higher on search engine result pages (SERPs) than sites that take ages to load. Even a three-second delay may take your website down to the bottom of SERPs.
- Most users tend to abandon the website if it takes too much time to load. This will cause a decrease in organic search results, which means loss of potential clients for you.
Moreover, website loading time directly affects how mobile-friendly it is. A mobile-friendly website means that it is designed to work the same way across all types of devices, like smartphones and tablets. It is extremely vital to keep your website mobile-friendly because more and more people are abandoning desktops in favor of mobile devices to search the net. The number of mobile users is constantly increasing.
We are constantly measuring our results via Google to make sure your website loads quickly without compromising on the performance.
FIXING GOOGLE BUSINESS, BING, AND OTHER SOCIAL MEDIA
We optimized the client’s accounts on all social media platforms and registered new ones. Every media platform now has the same corporate design to enhance the company image. Additionally, we’ve made unique, SEO-friendly texts about go kart racing for every platform. Finally, we analyzed and improved the client’s web reputation (i.e. reviews and testimonials).
TAKE A LOOK AT THESE CHARTS. SOME SEO TASKS ARE STILL IN PROGRESS
WANT TO GO KART RACING? JUST SEARCH!
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Are you seeking a local strategic partner in design, search engine optimization, or mobile and web development? We can help! Our team of professionals are ready to answer all of your inquiries.
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Many companies have already signed up for this proposal. Here is the feedback that we have received from our work.
Jason ParisiEnvironmental Inspector at NV5
I had a vision for my website based on my market and competition, Direct Line was able to help me to bring it to life while working around my schedule. They went above and beyond in the latter stages as I continued to have new ideas. I would recommend them to any company trying to generate more business from the web.
Sean McCabeDirector of Operations at Speed Raceway
DLD helped make Speed Raceway the first Indoor Electric Go Karting facility in the country with Event Booking Online. It was a pleasure working with Ben, Anna and Greg. Excellent service, great price, top notch website design. Very creative thinkers.
Steve GirouxAuthor of the book In the Black
Very happy with the finished product — everyone was helpful and delivered what they promised. Highly recommend!
Artur OganovChief Marketing Officer at FX Broker
I have been working with Direct Line Development for years now. I have worked with them on a large number of projects and have suggested the company to a number of friends. These guys know what they are talking about. Definitely my only choice when it comes to web and SEO. Definitely recommend!
Hanan FishmanPresident at Alencon Systems LLC
I cannot recommend Direct Line strongly enough. This is an organization rarely found in the market today for any product. They are knowledgeable and provide fantastic customer service at incredible prices. In short, they offer price, quality and delivery - the holy trinity of value. They consistently under promise and over deliver. I would recommend them to any business looking to launch or revamp their web presence.
Ray GoettnerOwner at Prestige Refrigeration
It was a great experience working with Direct Line Development. Their staff was helpful and responsive and the project they completed for us was exactly what we wanted! They even went above and beyond what we asked of them when they came out to take pictures as well as making certain that we did not lose our domain when we transferred to them. I would definitely refer them to any business!
Sandra SteinfieldCEO at Philadelphia Party Planners
I used this company to design my website. They were very professional. They were very responsive to all of my concerns. They did a great job.
Pamela NewcomerBabbo's Italian Grill
Direct Line Development has been a godsend to us! We were previously working with another company who had just given up on us and refused to update or care for our website. Direct Line worked with us one on one to deliver a professional website that has an attractive modern look and is user-friendly. Since the website upgrade with Direct Line, we have noticed an increase in calls and website emails requesting reservations to our restaurant. We could not be more happy with their services and would definitely recommend Direct Line to everyone
Ethleen SawyerrTeacher at Speak Write Play
I am beyond pleased with the level of professionalism, and the caliber of work produced by Direct Line Development in creating a landing page for my business. Anna walked me through the entire process, and offered honest, constructive feedback to help me make the best decisions regarding the final product. I would recommend using Direct Line Development for all of your business or personal web development needs
Panayiotis PattichisPersonal online trainer
Everything works perfectly :) The website design is amazing, easy to understand and I am very satisfied.
The whole website looks very professional and I think this can help me gain more trust from my clients :)
Jeff MorganExecutive Director at Global Conservation
Direct Line did a great job on adaptive design for our mobile and web site, the core for our donor communications.
With their templates, we are now able to keep our content fresh and continue to improve.
Yana AlbrechtManaging Attorney at Bay Immigration Law
I'm extremely impressed with the customer service and the website redesign that DirectLine's developers have done for me. They were able to bring my vision to life in a short amount of time. Every email was answered in full and very quickly. All my customers love my new website and that's what is most important. My website became more useful, more informative, and completely adaptive. Today, most of my customers open my website from phones and tablets, so the adaptive design became a wonderful solution! Great customized CMS, beautiful pictures and videos.. You guys made a miracle happen for me!
Adam O'ConnorBalloon Artist at Fabulous Faces
They have absolutely helped my business grow. It takes work to get top placement on the internet. They helped with that. They helped to redo the web site and overcame obstacles that others could not overcome. I can say that this has worked for me and my business. This is an investment that I will get back in time and probably already have in the type of customers that find and hire me. Thank you Direct Line.
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