Search Engine Optimization Services For Ecommerce Website
Search Engine Optimization



People use many different words and phrases to search for goods and services online, and your site structure directly affects whether or not it will be displayed in search results for users.

When working on website optimization for a herbal medicine store, you need to think about your strategy. We developed a keyword map for the client and created a new, convenient, optimized structure based on key requests from the industry. We also wrote SEO texts for each page on the site. Thanks to these steps, we can observe a steady monthly increase in search queries.

graph that demonstrates growth in organic traffic to the site in the past yeargraph that demonstrates growth in organic traffic to the site in the past year

As you can see, the total number of organic keywords skyrocketed by 130% from the moment we started working on the project (from 308 to 405!).

Want to improve your site ranking? SEO for e-commerce website can be tricky, especially if you’ve never done it before. A guaranteed way to achieve great results is to hire our specialists. Our SEO services will not only result in improved traffic to the site but also get you to shop up on the first page of Google. 

The List of SEO Tasks We Performed


Traffic analysis of the client’s website showed that the vast majority of users viewed it on their mobile devices. Online stores these days spend much more time and effort creating quality mobile versions for their sites. If you want to know all about e-commerce website development, we invite you to read our article What is the Purpose of an Ecommerce Website?

pie chart with number of mobile, desktop, and tablet users to the website

Ever since Google introduced Mobile First Indexing on July 1, 2019, page ranking depends mainly on the site’s mobile version as mobile content is now prioritized. Previously, content relevance was assessed primarily based on the desktop version.

We carefully and thoroughly optimized the White Dragon Botanicals website for mobile devices.

results of test that confirm client’s site is mobile-friendly

Our work was not in vain - mobile-friendly websites rank higher in Google.

graph that shows growth in Impressions to the client’s website

One of the most important indicators of website growth, a factor that indicates that your website optimization for herbal medicine store is working, is the number of Impressions in Google Search Console. The graph above shows the number of times a site has been shown in the SERP when searching for a specific service. Low Impressions rates may mean that your site is poor, or not at all optimized for search engines and does not appear in search for important queries for your business, which means it is losing potential customers.

Before the launch, the site appeared in search results on average 400-500 times. After we got to work, the site showed a huge increase of over 100% with 2000 Impressions. And, this number continues to grow!


The main goal of all our work is a constant increase in organic traffic to the site. This is what it’s all about. A well-developed SEO strategy and well-coordinated work between all SEO teams can get you there without any problems. Here’s proof: we achieved monthly organic traffic growth of 20% for White Dragon Botanicals.

graph comparing growth in general and organic traffic to client’s site

This graph shows the systematic growth of not just organic traffic, but traffic in general.

Traffic Sources

As you can see, half of the traffic to the site is organic. This means that the site ranks well in SERPs, and users find it when searching for the site using certain queries.

table with key indicators that show growth in new user acquisition


graphs indicating growth in client’s number of referring domainstwo graphs indicating increase in site’s number of referring pages

Despite the fact that the client’s website had been out there for a while, it had a very weak link profile. Because of this, Google simply did not see it as a trusted and reliable resource, and therefore, it occupied low positions in the Google SERP.

Since the launch of our link building campaign, we increased the number of linking pages by over 400%!


  • Social media has always been the key driver of traffic to the website and one of the main sources of customer acquisition. If you do social media SEO correctly, you can skyrocket your sales without any paid advertising.
  • When developing SEO for e-commerce websites, keep in mind that social media opens up new opportunities for search engines to collect additional information necessary for website analysis. For example:
  • If users recommend a site, this means it contains useful information. This means that search engines prioritize such links when determining website rankings.
  • The link that was sent by the user to a circle of friends is even more valuable as those who received it will often visit the recommended site.
  • Search engines index most social media pages; they evaluate not only the presence of the link itself but also additional information: who, when and in what context posted the link to your site. This helps them assess the dynamics of the site’s development more accurately as well as identify signs of artificial growth in popularity.
results of search “kratom austin” in Google with client in first place


These days, a good-looking site only gets you so far. To successfully acquire new customers on the regular, you need to develop a powerful digital marketing strategy. 

If you can't decide on your site promotion, try SEO! Although it takes time to yield results, SEO for an e-commerce website is much more affordable in the long run than other well-known methods. 

At Direct Line Development, we use the most up-to-date SEO techniques for website promotion. We do not try to pull you in by promising instant miracles  – we know what SEO can and cannot do. The biggest testament to our level of services is the real results of our website promotion for kratom vendors can achieve. 

With offices in Austin, TX, Denver, CO, and Philadelphia, PA, our SEO and web experts are ready to help your business create more customers. Get in touch today, and let’s get started!

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Are you seeking a local strategic partner in design, search engine optimization, or mobile and web development? We can help! Our team of professionals are ready to answer all of your inquiries.
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Jason Parisi

I had a vision for my website based on my market and competition, Direct Line was able to help me to bring it to life while working around my schedule. They went above and beyond in the latter stages as I continued to have new ideas. I would recommend them to any company trying to generate more business from the web.

Sean McCabe

DLD helped make Speed Raceway the first Indoor Electric Go Karting facility in the country with Event Booking Online. It was a pleasure working with Ben, Anna and Greg. Excellent service, great price, top notch website design. Very creative thinkers.

Steve Giroux

Very happy with the finished product — everyone was helpful and delivered what they promised. Highly recommend!

Artur Oganov

I have been working with Direct Line Development for years now. I have worked with them on a large number of projects and have suggested the company to a number of friends. These guys know what they are talking about. Definitely my only choice when it comes to web and SEO. Definitely recommend!

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I cannot recommend Direct Line strongly enough. This is an organization rarely found in the market today for any product. They are knowledgeable and provide fantastic customer service at incredible prices. In short, they offer price, quality and delivery - the holy trinity of value. They consistently under promise and over deliver. I would recommend them to any business looking to launch or revamp their web presence.

Ray Goettner

It was a great experience working with Direct Line Development. Their staff was helpful and responsive and the project they completed for us was exactly what we wanted! They even went above and beyond what we asked of them when they came out to take pictures as well as making certain that we did not lose our domain when we transferred to them. I would definitely refer them to any business!

Sandra Steinfield

I used this company to design my website. They were very professional. They were very responsive to all of my concerns. They did a great job.

Pamela Newcomer

Direct Line Development has been a godsend to us! We were previously working with another company who had just given up on us and refused to update or care for our website. Direct Line worked with us one on one to deliver a professional website that has an attractive modern look and is user-friendly. Since the website upgrade with Direct Line, we have noticed an increase in calls and website emails requesting reservations to our restaurant. We could not be more happy with their services and would definitely recommend Direct Line to everyone

Ethleen Sawyerr

I am beyond pleased with the level of professionalism, and the caliber of work produced by Direct Line Development in creating a landing page for my business. Anna walked me through the entire process, and offered honest, constructive feedback to help me make the best decisions regarding the final product. I would recommend using Direct Line Development for all of your business or personal web development needs

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Everything works perfectly :) The website design is amazing, easy to understand and I am very satisfied.
The whole website looks very professional and I think this can help me gain more trust from my clients :)

Jeff Morgan

Direct Line did a great job on adaptive design for our mobile and web site, the core for our donor communications.
With their templates, we are now able to keep our content fresh and continue to improve.

Yana Albrecht

I'm extremely impressed with the customer service and the website redesign that DirectLine's developers have done for me. They were able to bring my vision to life in a short amount of time. Every email was answered in full and very quickly. All my customers love my new website and that's what is most important. My website became more useful, more informative, and completely adaptive. Today, most of my customers open my website from phones and tablets, so the adaptive design became a wonderful solution! Great customized CMS, beautiful pictures and videos.. You guys made a miracle happen for me!

Adam O'Connor

They have absolutely helped my business grow. It takes work to get top placement on the internet. They helped with that. They helped to redo the web site and overcame obstacles that others could not overcome. I can say that this has worked for me and my business. This is an investment that I will get back in time and probably already have in the type of customers that find and hire me. Thank you Direct Line.

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