A 64% INCREASE IN ORGANIC TRAFFIC & MORE SEO BENEFITS FOR A COWORKING WEBSITE
Our client, City Central, offers collaborative workspace to companies and entrepreneurs in active business communities across Texas. Their main goal is to create an environment that helps grow the community's businesses.
City Central's former coworking website content was not optimized for SEO purposes and lacked any visual appeal. The client’s main complaint was that the site wasn’t reflective of their brand and core values, had too many stock images, and was slow. Our team created a modern and high-performance website with a clear structure and quality SEO content, which better articulates all the services they offer, expresses what their community stands for, and shows the benefits of their office space.
MAIN SEO PROMOTION GOALS FOR A COWORKING WEBSITE
We’ve set our SEO objectives at the initial stage of the project:
- Build a comprehensive keyword map and extend the website structure.
The structure on the old site was good, so our goal was to only expand it for medium and low-frequency queries. After updating the structure, we needed to create an extended keyword map that would contain not only the keywords for which the office space site has already ranked, but also the keywords for new SEO optimized pages.
- Increase organic traffic.
Increasing targeted organic traffic is the main task of promoting any website. Keyword optimization is one of the first steps to achieve that. It is carried out by optimizing content, using external links, and other promotion tools.
- Create conversion blocks and CTA buttons that would increase the number of leads.
The old site was missing attention-grabbing conversion elements. In order to understand what techniques to choose to increase conversions in this specific niche, a detailed analysis of competitors' sites is required.
- Develop an effective link building strategy.
To attract high-quality traffic to the site, you need to analyze which web resources are used by competitors for placing links, as well as find non-standard solutions to attract visitors to the site.
COMPETITOR ANALYSIS AND OUR SEO STRATEGY
For each project, our team of SEO specialists conducts a competitor analysis. This stage makes it possible to outline a work plan for the project in more detail and create specific tasks that will help us achieve our SEO goals.
We look into the strengths and weaknesses of our client’s competitors to find out how we can get ahead in the business promotion. Here are some of the most common matters:
- Website structure and on-page SEO:
- What does the structure of competitors' sites look like?
- How are service pages categorized?
- What type of content is being posted and how often is it updated?
- How are the pages optimized?
- What conversion elements have been implemented?
- Keyword research:
- What keywords are competitors ranking for?
- What words are driving the most traffic?
- What keywords can be used to improve SEO on client's office space site?
- Off-page SEO:
- What external traffic channels are used by competitors?
- What link sources are not used by competitors?
- What can be used for off-page promotion of the client's website?
This is not all; there is much more to the process of competitor analysis; our SEO team also took time to learn more about our client’s coworking space. To get a clear picture of the business, we collect information such as:
- A complete list of services provided by the client
- Their service area and locations for a promotion
- Their unique selling points, if any, and much more
After the competitor analysis, we built an SEO strategy with a list of tasks that includes our main priorities and deadlines.
LIST OF SEO TASKS
REVAMPING WEBSITE STRUCTURE AND ADDING MORE RELEVANT KEYWORDS TO THE WEBSITE
A thorough analysis of the client’s industry allowed us to create a comprehensive keyword map and expand the structure - this is where you can see the first SEO benefits. New pages provide information about all the amenities available at City Central locations, and integrated commercial intent keywords that help pages rank in search engines with frequent queries.
BACKLINK PROFILE INCREASED BY 127%
Backlink profile improvement is one of the core tasks in online promotion, and we started working on it right away. During the initial stage, it is vital to perform comprehensive competitor analysis and carefully select quality resources and directories to place links.
We make every effort to find the most relevant resources with high domain authority. This professional approach helps to achieve our link-building goals.
THE NUMBER OF ORGANIC KEYWORDS INCREASED BY A WHOPPING 82%
People use numerous keywords and phrases to search for the products, services, or websites they need. One of the main tools we utilize to track the number of keywords used to find a website is Ahrefs.
We ran the new structure and keyword map by the client to make sure we covered all their services and started creating SEO content for their coworking website. As you can see on the graph below, the total number of organic keywords increased by a whopping 82% (from 536 to 978 words) after the launch of the new site!
The main growth took place after the launch of the new office space website. We placed several new SEO texts with the right keywords, which allowed us to gradually expand the site’s organic traffic.
If you are curious about the dynamic changes of keyword positions in SERPs, they are shown on the following table.
ORGANIC TRAFFIC GROWTH BY 64% COMPARED TO THE PREVIOUS PERIOD
One of the main goals of SEO for office space is to constantly increase organic traffic. Our well-coordinated work and thought-out strategies allowed us to achieve it.
We compared site performance from October 2020 to March 2021 with the same time frame from the year before. The website had 3,042 visitors that came from organic traffic channels in the first time period. After we put in place all the necessary improvements, the number increased to 5,010 in the last 6 months - that’s over 64%!
CONVERSION RATE BOOSTED BY 34%
One of the main goals of the project was to improve lead generation. After adding conversion blocks to the site, optimizing the mobile version of the site, and improving the loading speed, conversion rates improved.
The screenshot below compares the conversion results for the last 6 months with the previous 6 months.
MOBILE OPTIMIZATION AS A PROMOTION FACTOR
Google continued to prioritize mobile over desktop site versions for indexing in 2020, so it’s time to make every possible improvement to your mobile version to keep up with the trends.
With that in mind, we optimized the client’s website adaptivity and created content that looks better on any mobile device.
LOOKING FOR A COWORKING SPACE? JUST SEARCH!
SEO HELPED TO INCREASE LEADS FOR THE CLIENT’S COWORKING WEBSITE. WHAT NOW?
We accomplished all the goals for this promotion stage, and our team will continue working on the website. Our further actions are aimed at increasing leads generation for the client and optimizing the website according to the changeable requirements of search engines.
Attracting new paying customers is a challenging task, especially for someone with no experience in SEO for office space companies. At Direct Line Development, we create efficient strategies that drive results because we are a dedicated team of SEO experts. Our skills and knowledge ensure the top possible results in every project.
If you want to get more revenue through online marketing, you need an expert team to perform your business promotion. This is where Direct Line Development comes in to offer a tailored strategy for your business promotion and website optimization. With a long record of satisfied clients, we can push any website to the top in Google and other search engines and boost your online visibility.
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