HOW WE ACCOMPLISHED 30% MONTHLY ORGANIC TRAFFIC INCREASE DOING SEO FOR ELECTRICAL CONTRACTORS
Prolectric Electrical Services is a residential and commercial electrical contractor located in Bellvue, CO. They are a small-town business serving many neighboring locations. Our goal was to expand the old site structure and make it more convenient than that of competing websites. One of the first things on our to-do list when working on website promotion for electricians is fixing up the client’s Google My Business account. We’re proud to report that after 10 months of work, our search engine optimization services have yielded excellent results.
ORGANIC KEYWORDS INCREASED BY 650% SINCE THE SITE LAUNCH
People use many different words and phrases to search for products and services on the internet. How your website is optimized affects how it will be displayed in search results.
We created a new, convenient, optimized structure for the client’s site and wrote SEO texts for every page on the site. Thanks to our SEO strategy, there has been a steady monthly increase in queries.
As you can see, the total number of organic keywords has grown by over 650% in 9 months after the launch (from 81 to 501). The number of keywords in the top 10 increased 12 times.
1,200% MONTHLY ORGANIC TRAFFIC GROWTH ACCORDING TO AHREFS DATA
Ahrefs has created its own organic traffic rating system with a number of SEO metrics such as URL Rating (UR), Domain Rating (DR), organic keywords, and others that measure website growth.
DOMINATING THE LOCAL SEARCH
SEO for electrical contractors requires a lot of work. Since the launch, we’ve been constantly monitoring Key Performance Indicators (KPIs) compared to competitors in Ahrefs. Each of these KPIs helps us assess how effectively we are promoting the client in the local market.
Our site shows excellent results compared with the competition.
Every month, we look at the ranking keywords on the site and select several key queries that we track and compare to competitors. Below you can see a small part of those key queries to the client's website that now dominate the local search scene.
At the moment, Prolectric is ranked in the top 10 for over 100 keywords.
SIGNIFICANT INCREASE OF IMPRESSIONS BY 1,000%
One of the most important indicators of site growth is the number of impressions in the Google Search Console. Low Impressions means that your site is poorly optimized and is not displayed in SERPs for keywords that are relevant for your business, which means you are losing potential customers.
Before the launch, the client’s website appeared in search results 298 times on average, which is hardly impressive for a small site in a small city. After we got to work on website optimization for electrical contractors, the site showed a dramatic increase of 1,000% in impressions - that’s over 3270! - and it continues to grow.
30% MONTHLY ORGANIC TRAFFIC GROWTH - THE ULTIMATE SIGN OF A JOB WELL DONE
Our main objective is a constant increase in organic traffic to the site, which we were able to achieve thanks to a well-thought-out strategy and well-coordinated work of all of our teams.
The graph shows a systematic increase in not only organic traffic but all traffic in general.
The List of SEO Tasks We Performed
THE NUMBER OF REFERRING PAGES GREW BY 3,000%
Even though the client’s website wasn’t new, it had a very poor link profile. This means Google simply did not see it as a trusted, reliable resource, so it had low positions in Google SERPs. After our link builders took it upon themselves to improve the client’s link profile, we have increased the number of referring pages by 3,000% and referring domains by 300%!
OPTIMIZING THE CLIENT’S GOOGLE MY BUSINESS LISTING
Your local ranking can be improved by optimizing your Google My Business listing. A Google My Business account allows you to show up in search results when people are looking for your company online. The more information you put in your account, the better your local online presence. Our strategy for website promotion for electricians involves optimizing clients’ Google My Business account.
Google Business metrics are also important for another reason: they are giving your business information on how to get more leads from all available traffic channels.
Feedback is the most important aspect of Google Business listings. It’s all very simple: more good reviews means better reputation and, in turn, more leads!
HAVING ELECTRICAL ISSUES IN BELLVUE & FORT COLLINS? FIND THE BEST CONTRACTORS!
MOBILE SITE OPTIMIZATION: A CRUCIAL ASPECT OF SEO
One of the first things Google pays attention to when ranking a website is its mobile version. In 2018, Google completely switched to mobile-first indexing. As part of our plan for website optimization for electrical contractors, we were able to create a truly convenient mobile version of the site that helps to transform the maximum number of site visitors possible into leads.
CLOSING THOUGHTS
Nowadays, it’s not enough to have a good-looking website. Acquiring new customers is hard work, and it requires taking time to develop a serious digital marketing strategy.
If you’re unsure what type of site promotion to choose, choose SEO! SEO is much more affordable and effective than other known methods, although it takes time to yield results. SEO is a long-term marketing technique, and It may take up to 6-8 months before you start seeing an increase in traffic.
At Direct Line Development, we use the most advanced tools for website promotion for electricians and other small and large businesses and the most effective SEO techniques. We do not try to pull you in by offering instant miracles with little effort – we know that SEO does not work like that. Our best advertising is results.
With offices in Austin, TX, Denver, CO, and Philadelphia, PA, our SEO and web experts are ready to help your business create more customers. So, give us a call today, and let’s get started!
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I had a vision for my website based on my market and competition, Direct Line was able to help me to bring it to life while working around my schedule. They went above and beyond in the latter stages as I continued to have new ideas. I would recommend them to any company trying to generate more business from the web.
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I am beyond pleased with the level of professionalism, and the caliber of work produced by Direct Line Development in creating a landing page for my business. Anna walked me through the entire process, and offered honest, constructive feedback to help me make the best decisions regarding the final product. I would recommend using Direct Line Development for all of your business or personal web development needs
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They have absolutely helped my business grow. It takes work to get top placement on the internet. They helped with that. They helped to redo the web site and overcame obstacles that others could not overcome. I can say that this has worked for me and my business. This is an investment that I will get back in time and probably already have in the type of customers that find and hire me. Thank you Direct Line.
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