Search Engine Optimization Services For Electrical Contractor
Search Engine Optimization
prolectricco.com

HOW WE ACCOMPLISHED 30% MONTHLY ORGANIC TRAFFIC INCREASE DOING SEO FOR ELECTRICAL CONTRACTORS

ORGANIC KEYWORDS INCREASED BY 650% SINCE THE SITE LAUNCH

People use many different words and phrases to search for products and services on the internet. How your website is optimized affects how it will be displayed in search results. 

We created a new, convenient, optimized structure for the client’s site and wrote SEO texts for every page on the site. Thanks to our SEO strategy, there has been a steady monthly increase in queries.

graphs displaying growth in organic traffic to client's websitetwo graphs that display growth in traffic based on organic keywords in top 10

As you can see, the total number of organic keywords has grown by over 650% in 9 months after the launch (from 81 to 501). The number of keywords in the top 10 increased 12 times.

1,200% MONTHLY ORGANIC TRAFFIC GROWTH ACCORDING TO AHREFS DATA

Ahrefs has created its own organic traffic rating system with a number of SEO metrics such as URL Rating (UR), Domain Rating (DR), organic keywords, and others that measure website growth.

graph that shows steady growth in organic traffic since July 2019

DOMINATING THE LOCAL SEARCH

SEO for electrical contractors requires a lot of work. Since the launch, we’ve been constantly monitoring Key Performance Indicators (KPIs) compared to competitors in Ahrefs. Each of these KPIs helps us assess how effectively we are promoting the client in the local market.

Our site shows excellent results compared with the competition.

Every month, we look at the ranking keywords on the site and select several key queries that we track and compare to competitors. Below you can see a small part of those key queries to the client's website that now dominate the local search scene.

table that demonstrates growth in number of queries to client’s website

At the moment, Prolectric is ranked in the top 10 for over 100 keywords.

table that shows growth in Prolectric’s positions in Google search results

SIGNIFICANT INCREASE OF IMPRESSIONS BY 1,000%

graph showing how many times client shows up in search results

One of the most important indicators of site growth is the number of impressions in the Google Search Console. Low Impressions means that your site is poorly optimized and is not displayed in SERPs for keywords that are relevant for your business, which means you are losing potential customers.


Before the launch, the client’s website appeared in search results 298 times on average, which is hardly impressive for a small site in a small city. After we got to work on website optimization for electrical contractors, the site showed a dramatic increase of 1,000% in impressions - that’s over 3270! - and it continues to grow.

30% MONTHLY ORGANIC TRAFFIC GROWTH - THE ULTIMATE SIGN OF A JOB WELL DONE

Our main objective is a constant increase in organic traffic to the site, which we were able to achieve thanks to a well-thought-out strategy and well-coordinated work of all of our teams.

line chart comparing the growth in organic traffic vs all traffic

The graph shows a systematic increase in not only organic traffic but all traffic in general.

graph that displays the number of new visitors to client’s site

The List of SEO Tasks We Performed

THE NUMBER OF REFERRING PAGES GREW BY 3,000%

Even though the client’s website wasn’t new, it had a very poor link profile. This means Google simply did not see it as a trusted, reliable resource, so it had low positions in Google SERPs. After our link builders took it upon themselves to improve the client’s link profile, we have increased the number of referring pages by 3,000% and referring domains by 300%!

graphs showing how much the number of referring pages and domains grew

OPTIMIZING THE CLIENT’S GOOGLE MY BUSINESS LISTING

Your local ranking can be improved by optimizing your Google My Business listing. A Google My Business account allows you to show up in search results when people are looking for your company online. The more information you put in your account, the better your local online presence. Our strategy for website promotion for electricians involves optimizing clients’ Google My Business account.

screenshot of Proelectric’s account in Google Maps

pie chart showing percentage of direct and discovery searches for client’s businessline chart comparing how many users view site on Google Search vs Mapsbar chart showing how many phone calls client receives during one weekline chart comparing the amount of photo views on client’s site vs competitors

Google Business metrics are also important for another reason: they are giving your business information on how to get more leads from all available traffic channels.

Feedback is the most important aspect of Google Business listings. It’s all very simple: more good reviews means better reputation and, in turn, more leads!

first page of Google’s search results for “electrical contractors bellvue co”

HAVING ELECTRICAL ISSUES IN BELLVUE & FORT COLLINS? FIND THE BEST CONTRACTORS!

MOBILE SITE OPTIMIZATION: A CRUCIAL ASPECT OF SEO

One of the first things Google pays attention to when ranking a website is its mobile version. In 2018, Google completely switched to mobile-first indexing. As part of our plan for website optimization for electrical contractors, we were able to create a truly convenient mobile version of the site that helps to transform the maximum number of site visitors possible into leads.

screen of client’s homepage on mobile and results of mobile-friendly test

CLOSING THOUGHTS

Nowadays, it’s not enough to have a good-looking website. Acquiring new customers is hard work, and it requires taking time to develop a serious digital marketing strategy. 

If you’re unsure what type of site promotion to choose, choose SEO! SEO is much more affordable and effective than other known methods, although it takes time to yield results. SEO is a long-term marketing technique, and It may take up to 6-8 months before you start seeing an increase in traffic. 

At Direct Line Development, we use the most advanced tools for website promotion for electricians and other small and large businesses and the most effective SEO techniques. We do not try to pull you in by offering instant miracles with little effort – we know that SEO does not work like that. Our best advertising is results.  

With offices in Austin, TX, Denver, CO, and Philadelphia, PA, our SEO and web experts are ready to help your business create more customers. So, give us a call today, and let’s get started!

Ready to get started?

Ready to get started?

Are you seeking a local strategic partner in design, search engine optimization, or mobile and web development? We can help! Our team of professionals are ready to answer all of your inquiries.
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Testimonials

Jason Parisi

I had a vision for my website based on my market and competition, Direct Line was able to help me to bring it to life while working around my schedule. They went above and beyond in the latter stages as I continued to have new ideas. I would recommend them to any company trying to generate more business from the web.

Sean McCabe

DLD helped make Speed Raceway the first Indoor Electric Go Karting facility in the country with Event Booking Online. It was a pleasure working with Ben, Anna and Greg. Excellent service, great price, top notch website design. Very creative thinkers.

Steve Giroux

Very happy with the finished product — everyone was helpful and delivered what they promised. Highly recommend!

Artur Oganov

I have been working with Direct Line Development for years now. I have worked with them on a large number of projects and have suggested the company to a number of friends. These guys know what they are talking about. Definitely my only choice when it comes to web and SEO. Definitely recommend!

Hanan Fishman

I cannot recommend Direct Line strongly enough. This is an organization rarely found in the market today for any product. They are knowledgeable and provide fantastic customer service at incredible prices. In short, they offer price, quality and delivery - the holy trinity of value. They consistently under promise and over deliver. I would recommend them to any business looking to launch or revamp their web presence.

Ray Goettner

It was a great experience working with Direct Line Development. Their staff was helpful and responsive and the project they completed for us was exactly what we wanted! They even went above and beyond what we asked of them when they came out to take pictures as well as making certain that we did not lose our domain when we transferred to them. I would definitely refer them to any business!

Sandra Steinfield

I used this company to design my website. They were very professional. They were very responsive to all of my concerns. They did a great job.

Pamela Newcomer

Direct Line Development has been a godsend to us! We were previously working with another company who had just given up on us and refused to update or care for our website. Direct Line worked with us one on one to deliver a professional website that has an attractive modern look and is user-friendly. Since the website upgrade with Direct Line, we have noticed an increase in calls and website emails requesting reservations to our restaurant. We could not be more happy with their services and would definitely recommend Direct Line to everyone

Ethleen Sawyerr

I am beyond pleased with the level of professionalism, and the caliber of work produced by Direct Line Development in creating a landing page for my business. Anna walked me through the entire process, and offered honest, constructive feedback to help me make the best decisions regarding the final product. I would recommend using Direct Line Development for all of your business or personal web development needs

Panayiotis Pattichis

Everything works perfectly :) The website design is amazing, easy to understand and I am very satisfied.
The whole website looks very professional and I think this can help me gain more trust from my clients :)

Jeff Morgan

Direct Line did a great job on adaptive design for our mobile and web site, the core for our donor communications.
With their templates, we are now able to keep our content fresh and continue to improve.

Yana Albrecht

I'm extremely impressed with the customer service and the website redesign that DirectLine's developers have done for me. They were able to bring my vision to life in a short amount of time. Every email was answered in full and very quickly. All my customers love my new website and that's what is most important. My website became more useful, more informative, and completely adaptive. Today, most of my customers open my website from phones and tablets, so the adaptive design became a wonderful solution! Great customized CMS, beautiful pictures and videos.. You guys made a miracle happen for me!

Adam O'Connor

They have absolutely helped my business grow. It takes work to get top placement on the internet. They helped with that. They helped to redo the web site and overcame obstacles that others could not overcome. I can say that this has worked for me and my business. This is an investment that I will get back in time and probably already have in the type of customers that find and hire me. Thank you Direct Line.

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