HOW OUR SEO INCREASED THIS PARTY ENTERTAINMENT SITE’S CONVERSION RATE BY 224%
Fabulous Faces is our client that provides party services such as face painting, temporary tattoos, balloon delivery, and much more for various small events. They also teach children how to twist balloons under the supervision of professionals.
The client was involved in the SEO process and was constantly in touch with us and trusted our ideas in promoting their business using SEO best practices.
The project was launched in June 2020. In this study, we will show you how our thoughtful SEO strategy ensured success for a kids’ entertainment website.
OUR MAIN GOALS FOR THIS PROJECT
Below are the goals we set at the initial stage of the SEO projects:
- Build a new site structure and expand the keyword map
- Get into the top 10 results on Google for relevant queries
- Attract more organic traffic
- Stay ahead of competitors in local searches
After an in-depth analysis of the client’s niche, we managed to build a detailed map of the main services. This allowed us to create a simple, clear structure with mostly commercial pages to promote the client’s services.
COMPETITOR ANALYSIS AND DEVELOPING OUR SEO STRATEGY
Researching main competitors is essential for every SEO strategy. Our team has worked hard to study the niche as well as the local market to create a successful SEO plan to promote the client’s body painting and balloon twisting services.
Having analyzed the strengths and weaknesses of the client's competitors in order to find out how we can help them promote their business, we have identified the most vital problems of the client's website:
- Lack of logical structure and SEO optimization on promoted pages
- The site did not use keywords in texts
- Competitors actively used social networks to promote
- Competitors regularly posted articles to the blog
SEO Tasks We Completed to Achieve Our Goals:
ORGANIC TRAFFIC INCREASED BY 105% DURING THE INTRODUCTION OF SEO
One of the main goals of SEO promotion is to increase organic traffic. You can look at the chart and see how it grew smoothly in comparison with the previous period.
Between July and December 2020, the site had 977 visitors who came from organic traffic sources. After we implemented all the necessary improvements, the traffic for the period of January to June 2021 increased to 2,012 visitors - this is more than a 105% increase in visitors!
Numbers tell more than words: a smart SEO strategy can advance any business.
ORGANIC TRAFFIC GREW BY 224%
Below you can see a comparison of the first month of our promotion (June 2020) with June 2021. As you can see, organic traffic grew by 224%.
The client has a sufficient number of traffic sources. Visitors arrive at the client's site through direct search, referral links, and social media. However, the main channel for attracting visitors is free organic traffic, which speaks for the effectiveness of the SEO campaign.
CONVERSION RATE GREW BY 224%
One of the main goals of our SEO project for this party entertainment service company was to improve lead generation. After adding conversion blocks throughout the site, optimizing the mobile version of the site, and increasing loading speed, conversion rate improved by 224%.
The screenshot below compares the conversion results for the last 6 months with the previous 6 months.
GOOGLE MY BUSINESS OPTIMIZATION: YOUR KEY TO LOCAL CUSTOMERS
Google My Business is a highly effective tool for promoting local face painting businesses online. Of course, our SEO team did not ignore it. We optimized their account, and the first results came pretty soon. Fabulous Faces is now part of the Google Local 3-Pack, bringing them quality traffic and many new leads.
A Google My Business profile is your key to local users as special sections of the results page show companies closest to the user first. The more information you add to your profile, the better you will inform potential customers about your offerings. Our promotion strategy includes optimizing the client’s profile on Google My Business.
Below is the client’s data chart:
By creating and optimizing the client’s Google My Business profile, our SEO team was able to drive more relevant traffic to the site: people started calling our client to inquire about their glitter tattoos and kids entertainment services directly from the Google results page.
THE IMPORTANCE OF MOBILE OPTIMIZATION IN SEO
Effective SEO in 2021 is impossible without mobile optimization, especially for businesses like balloon twisting and body painting companies that rely heavily on leads that come from mobile traffic. Potential local business customers use smartphones to find and connect with local businesses, so if your website is not mobile-optimized, you will lose customers. Speaking specifically about this project, 70% of visitors to their sites use mobile devices.
WANT TO SEE THE RESULTS FOR THE «FACE PAINTING AND BALLOONS» SEARCH? CHECK IT OUT!
SEO HELPED TO BOOST LEADS FOR THE CLIENT’S PARTY ENTERTAINMENT WEBSITE. WHAT’S NEXT FOR US?
We have achieved all of our goals at this stage of promotion, and our team continues to work on the site. We are always looking into ways to increase lead generation and optimize the site in accordance with the changing requirements of search engines.
At Direct Line Development, we create effective strategies that lead to actual results because we are a dedicated team of SEO experts. Our skills and knowledge ensure the best possible results in every project.
If you want to generate more income from internet marketing, you need a team of SEO specialists to promote your face painting (or any other) business. This is where Direct Line Development comes in. We offer a tailor-made strategy to promote your business and optimize your website. With a long list of satisfied customers, we can get any website to the very top of Google search results and increase your online visibility.
Explore the Difference of a Customized Approach
Testimonials
I had a vision for my website based on my market and competition, Direct Line was able to help me to bring it to life while working around my schedule. They went above and beyond in the latter stages as I continued to have new ideas. I would recommend them to any company trying to generate more business from the web.
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Very happy with the finished product — everyone was helpful and delivered what they promised. Highly recommend!
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I am beyond pleased with the level of professionalism, and the caliber of work produced by Direct Line Development in creating a landing page for my business. Anna walked me through the entire process, and offered honest, constructive feedback to help me make the best decisions regarding the final product. I would recommend using Direct Line Development for all of your business or personal web development needs
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