Seasonal Organic Traffic For a Rafting Company Increased by 46% Despite Lockdown
A few words from our client:
“KODI Rafting has been taking people on guided whitewater raft trips since 1986, and our customers love us. From family-friendly floats to whitewater that is sure to get the adventure in you smiling, we have over 30 rafting trips to choose from. We would love to take you on the adventure of a lifetime!”.
KODI rafting is a travel and rafting company serving Breckenridge, Buena Vista, Frisco, Idaho Springs, and Kremmling, CO.
For this project, we worked with the client’s existing website. It was vital to develop a clear site structure and optimize the website at the very beginning. We started working on the site in November 2019 and have dramatically improved website efficiency over the next year. This case study shows how smart SEO services can boost sales for a seasonal travel business.
Backlink Profile Increased By More Than 55%
At the very beginning, we started building a strong backlink profile. The main task here is to run a thorough competitor analysis and find quality link sources and directories.
We handpick the most reliable sources and directories with high domain authority - this helps us improve the backlink profile.
Check out the link building results we achieved for this project:
Other important indicators of backlink profile have also increased:
- Domain Rating rose by more than 20% (according to Ahrefs data)
- Domain Authority increased by 50% (according to Moz data)
We followed the promotion strategy approved by the client at the project beginning. Here are the main tasks we performed:
59% Increase in Organic Keywords
Organic keywords increase is a core task in website promotion. The more organic keywords you have, the more quality traffic your website receives.
“Organic keywords are words and phrases that people use for searches, then they can see your website in search engines. All keywords for promotion should be selected and approved during the stage of building a semantic core. All further progress depends on how correctly the queries were selected. Due to the fact that the site can be ranked by new words, the number of organic words can increase over time.”
When we started publishing new SEO texts and optimizing the existing content, search engines began indexing the website. This resulted in more website traffic from the relevant queries. Check out the statistics below:
Organic keywords growth clearly reflects the positive dynamics of the website promotion, but keywords quantity in the TOP-3 and TOP-10 is much more important. These are the searches that bring the most leads and sales.
- Organic keywords in the TOP-3 increased by 24%
- Organic keywords in the TOP-4-10 increased by 251%
We don’t rest on our laurels. We strive for better results and run a regular competitor analysis to improve the keywords statistics. This is what smart SEO should do when promoting a seasonal business such as a rafting company. Our client is now ahead of the competition and ranks higher for the keywords on the screenshot below.
Want to check examples of searches that bring the most traffic?
Organic Traffic Growth Compared to the Previous Season
We took every effort to increase the organic traffic to the client’s website taking into account several factors: seasonality, the major impact of COVID-19 pandemic to the travel industry, and more.
Let us take a deeper dive into organic traffic statistics and compare two periods:
- from November 14, 2018 till November 14, 2019
- from November 14, 2019 till November 14, 2020.
As you can see on the Google Analytics screenshot, the organic traffic has grown by over 45%.
There are many different types of traffic channels. People land on the website from organic search, referral links, social media, and paid advertising. Organic search brings more traffic than other channels, which proves the efficiency of our SEO campaign for this rafting company.
Maintenance Work
1. We improved UX and navigation on the website to make browsing enjoyable.
2. We optimized Robots.txt and sitemap.xml.
3. Website pages were further developed utilizing thoughtful on-page SEO.
4. Our team added structured data to the whole website.
5. The website’s loading speed was improved (this greatly influences promotion behavioral factors).
6. The site was optimized for different browsers and devices.
Mobile Optimization As a Key Factor For Online Promotion
Google prioritized the mobile version for indexing in 2020, so now it’s time now to make every possible improvement to your mobile version.
With that in mind, we optimized the client’s website adaptivity and created content that would look better on a mobile device screen.
Local SEO And Other Additional Work
KODI Rafting delivers its services in various locations, including Breckenridge, Buena Vista, Frisco, Idaho Springs, and Kremmling, CO. To achieve better local results, we decided to create separate Google My Business accounts for every location.
The graphs below display results achieved for the local SEO campaigns
- Buena Vista
- Breckenridge
- Kremmling
Thanks to the work done, the site takes the first positions in search results and is displayed in Google local pack
Closing Thoughts
We achieved all the goals set for the current project stage. Since we continue working on this project, we are ready to make further improvements and bring our client more value.
At Direct Line Development, we have the expertise to attract quality, organic traffic to our clients’ websites and use efficient promotion strategies. Our skilled team is here to drive results and go beyond your expectations in SEO.
If you want to skyrocket your sales, you are in the right place. Direct Line Development experts will help you get ahead of the competition and climb to the top of Google.
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