Medical SEO: How We Doubled the Number of Visitors and Attracted Over 5,000 Unique Visitors to Client’s Website

Metro Smiles’ Backlink Profile Increased by 100%

One of the important elements of search engine optimization promotion is building a strong, robust link profile. To achieve that, you need to consider not only the number of external links but also their quality. The number of links should grow gradually, that is, the growth should look natural. To boost the website’s Domain Authority (DA), links should be placed on a regular basis and be diverse, meaning they do not come from one single directory.

Another important aspect of link building is the use of anchor and non-anchor external links. If you’re using external links incorrectly, you run the risk of getting penalized by Google’s Penguin filter, which can not only significantly lower your site’s position, but also have it kicked out of search results completely. Recovering from a Google penalty is a complex, daunting long-term task, so we strongly recommend that you think carefully before buying links from link brokers and save your money and nerve cells.

We offer a customized approach to each client. When creating a SEO strategy, we take into consideration multiple factors, but we pay special attention to the following:

• Making sure that only local directories are used for local businesses
• Using web resources with high domain authority
• Choosing strong resources where top competitors already place their links

Marketing tools like Moz and Ahrefs help us track growth. Here are the results of our backlinks strategy for Metro Smiles:

• Referring domains increased by 126.4%
• Referring pages increased by 247.6%
• Domain Rating (DR) rose by 44% (according to Ahrefs)
• Domain Authority went up by 25% (according to Moz)

How We Improved Keyword Rankings in Search Results

One of the key indicators of website growth in search results is the position of keywords. So what are keywords, anyway?

Keywords are the words or phrases that bring relevant traffic to the website. We utilize several tools for selecting the right keywords as this allows us to diversify and expand the semantics on the site. But just finding the right keywords is not enough; they must also be used correctly in the text. What does it mean? Keywords must be used in the text a certain number of times to give results and increase page rankings. Use too few keywords on your pages, and there will be no results, use too many, and you might run into Google’s Panda filter that prevents websites with low-quality content from climbing to the top of Google’s search results.

These are the keyword positions before the launch of the site, namely 42 keywords with a position of +100.

Here are the results we achieved:

• 26 keywords climbed to Google’s top 10 
• 59 keywords climbed to top 20

Keyword traffic has also grown significantly.

Monthly Website Traffic Rose by 127%

The main goal of SEO promotion is to attract organic traffic to the website. Organic traffic refers to visitors that land on the website as a result of organic (unpaid) search results. We understand how crucial organic traffic is for website promotion, so we include information on organic results in client reports. Here’s some advice: if you are working with a SEO services provider and you are not given any info about organic traffic, you should switch SEO companies.

The site was launched in February 2019. To illustrate the dynamics of organic traffic Key Performance Indicators (KPIs), we compared 2 equal time periods from before and after the launch. Below you can see how the KPIs have grown.

The growth of organic traffic after launch is shown in the graph below.

Conversion Rate Went Up by 102%

In order to monitor and measure the effectiveness of a SEO strategy, it’s important to set up goals in Google Analytics. The goals track user actions on the website and indicate how efficiently the site operates. Any action can be set up as a goal. When a visitor performs that specific action you’ve defined as a goal, Google Analytics records it as a conversion. Setting goals is an important stage of any SEO strategy that helps you keep your finger on the pulse at all times.

There are several types of goals in Google Analytics. The chart below shows 2 types of goals we set up for the client:

• Average Session Duration: should be more than 3 minutes
• Pages Per Session: should be more than 3

This type of goal is used to measure the interest of users in your site, they show the quality of the content on the site and its ability to retain users. 

The graph below compares two time periods from before and after the site launch.

The Importance of Social Media for SEO

Many business owners underestimate the importance of social media presence in website promotion. Social media signals such as likes and reposts do not go unnoticed by Google. One of the things we did for Metro Smiles was adding a “Share” block to their blog page so visitors can share their content across all social media platforms.

Social media are capable of influencing behavioral factors because search engines react well to websites that have a strong online presence, that is, post links to their social media accounts, engage users in discussions, and respond to comments. Keep in mind that social media can bring you traffic and sales, but consistency is key here. For Metro Smiles, we regularly published interesting content social media with interesting content - you can do it yourself if you have time and plenty of ideas.

The Results

Thanks to the efforts of our professionals and client’s active collaboration with our team in the promotion process, the Metro Smiles website SEO campaign has been a tremendous success. These days, it is no longer enough to have a well designed, working site. Attracting new customers is not a walk in the park- you need to have a lot of marketing tools in your arsenal. In our work, we use the most advanced tools for website promotion and the most effective SEO strategies. Do not give your competitors a chance to snatch customers from you - entrust Direct Line Development with the SEO promotion of your business!