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Search Engine Optimization
PROFESSIONAL SEARCH ENGINE OPTIMIZATION SERVICES FOR PEO
Concurrent HRO, LLC is a Professional Employer Organization (PEO) in Broomfield, CO that provides Payroll, Human Resources, Benefits, Workers Compensation, Retirement, and Risk Management services. We started our work on the website promotion in July 2018 and launched a new website in February 2019.
Our SEO services for PEO included designing a unique strategy to stand out in a highly competitive market. We began seeing the effects of our work shortly after the website went live. The site’s position in SERP increased, while the number of organic words and traffic skyrocketed.
What Was Done for SEO
We analyzed the strengths and weaknesses of more than 15 competitors.
Based on competitive analyses and niche features, we developed a promotion strategy.
We extended the website structure and added new pages for further promotion.
We built a keyword map for competitive niche by thoroughly selecting the keywords that contributed to reaching the highest possible rank on Google.
Our team created unique, optimized content for every landing page. We gradually extended the website’s semantics by adding new pages with other keywords.
We wrote SEO-friendly ALT and TITLE attributes for all website images.
Our Link Building team created dozens of links with multiple sites daily to boost the website’s promotion.
After the launch of the new website, we have focused on testing content and technical features. Our team tested the client’s website through more than 100 various parameters. As a result, we fixed all the bugs and enhanced the site’s loading speed.
We registered and optimized social networks for the company. The business now has a uniform, eye-catching look.
Superb Results 3 Months After Website Launch
- Denver, CO
- Lakewood, CO
- Boulder, CO
Technical SEO Activities
- Technical SEO audit of the website was performed to detect critical errors that influenced its promotion.
- A new structure was developed to provide successful long-term promotion. We used SEO-Friendly URLs for every page.
- Improvement of the page loading speed. This parameter greatly impacts behavioral factors.
- Validation code errors were fixed.
- Optimization of robots.txt and sitemap.xml.
- The website was secured with HTTPS and possessed a trusted certificate.
- Structured data added to the whole website.
- The website was connected to Google services, such as Analytics and Search Console.
- The website was optimized for various browsers and devices.
- The site had internal links to distribute statistical weight between pages.
- Unique meta tags were added to each page.
- We analyzed the website’s indexes monthly and improved pages that had lower ranks in SERP.
- We carried out significant work finding and fixing broken links.
Link Profile
Link Profile increased 233% for referring domains and 1244% for referring pages.
The number of backlinks directly impacts ranking in SERP and overall promotion. Search engines use this parameter to assess a website’s trustworthiness, e.g. how many resources link to your website. However, you must also take into account other factors like on-page SEO.
SEO Services Improve Website Loading Speed
Another factor that can ruin any SEO campaign is a low website loading speed. If you go to a website that takes too long to load, you’ll likely close it and return to SERP. That is why we constantly monitor the website loading speed and improve it, if needed.
Here are two major problems you can encounter with a slow page load speed:
- If your website has a response time of more than three seconds, search engines such as Google, Bing, and Yahoo will not display it at the top of SERP.
- If it takes too long to load, most users leave the page. You’ll lose potential customers.
Additionally, being mobile-friendly affects your website’s ranking because most users use smartphones, tablets, and laptops for browsing the Internet. Having a website that loads quickly and can be easily navigated on any gadget and device is a must.
Google Business and Social Network Optimization
We registered and optimized social networks for the client. All the accounts have unique SEO-optimized content and a uniform style based on the website design.
Traffic Growth
After the launch of the website and SEO-optimized content placement, the traffic grew by 2305%.
The traffic demonstrates that content is a real game-changer. When it comes to creating quality content, it must:
- Be better than your competitors’ content
- Be unique
- Have keywords
- Be interesting and helpful to users.
You can read our article How to Do SEO for Your Own Website Part 3: Content is Most Important to learn how to make SEO-optimized content that generates more leads for your business.
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Are you seeking a local strategic partner in design, search engine optimization, or mobile and web development? We can help! Our team of professionals are ready to answer all of your inquiries.
Our works by tag SEO
Miller Law Firm, PC
Search Engine Optimization
Colorado Wealth Group
Search Engine Optimization
Pure Remedies
Search Engine Optimization
Mount Royal Spa
Search Engine Optimization
Allied Landscape Supply
Search Engine Optimization
Delta 8 THC Austin
Search Engine Optimization
Dry Tech Waterproofing
Search Engine Optimization
Bluewater Performance
Search Engine Optimization
Many companies have already signed up for this proposal. Here is the feedback that we have received from our work.
Jason ParisiEnvironmental Inspector at NV5
I had a vision for my website based on my market and competition, Direct Line was able to help me to bring it to life while working around my schedule. They went above and beyond in the latter stages as I continued to have new ideas. I would recommend them to any company trying to generate more business from the web.
Sean McCabeDirector of Operations at Speed Raceway
DLD helped make Speed Raceway the first Indoor Electric Go Karting facility in the country with Event Booking Online. It was a pleasure working with Ben, Anna and Greg. Excellent service, great price, top notch website design. Very creative thinkers.
Steve GirouxAuthor of the book In the Black
Very happy with the finished product — everyone was helpful and delivered what they promised. Highly recommend!
Artur OganovChief Marketing Officer at FX Broker
I have been working with Direct Line Development for years now. I have worked with them on a large number of projects and have suggested the company to a number of friends. These guys know what they are talking about. Definitely my only choice when it comes to web and SEO. Definitely recommend!
Hanan FishmanPresident at Alencon Systems LLC
I cannot recommend Direct Line strongly enough. This is an organization rarely found in the market today for any product. They are knowledgeable and provide fantastic customer service at incredible prices. In short, they offer price, quality and delivery - the holy trinity of value. They consistently under promise and over deliver. I would recommend them to any business looking to launch or revamp their web presence.
Ray GoettnerOwner at Prestige Refrigeration
It was a great experience working with Direct Line Development. Their staff was helpful and responsive and the project they completed for us was exactly what we wanted! They even went above and beyond what we asked of them when they came out to take pictures as well as making certain that we did not lose our domain when we transferred to them. I would definitely refer them to any business!
Sandra SteinfieldCEO at Philadelphia Party Planners
I used this company to design my website. They were very professional. They were very responsive to all of my concerns. They did a great job.
Pamela NewcomerBabbo's Italian Grill
Direct Line Development has been a godsend to us! We were previously working with another company who had just given up on us and refused to update or care for our website. Direct Line worked with us one on one to deliver a professional website that has an attractive modern look and is user-friendly. Since the website upgrade with Direct Line, we have noticed an increase in calls and website emails requesting reservations to our restaurant. We could not be more happy with their services and would definitely recommend Direct Line to everyone
Ethleen SawyerrTeacher at Speak Write Play
I am beyond pleased with the level of professionalism, and the caliber of work produced by Direct Line Development in creating a landing page for my business. Anna walked me through the entire process, and offered honest, constructive feedback to help me make the best decisions regarding the final product. I would recommend using Direct Line Development for all of your business or personal web development needs
Panayiotis PattichisPersonal online trainer
Everything works perfectly :) The website design is amazing, easy to understand and I am very satisfied.
The whole website looks very professional and I think this can help me gain more trust from my clients :)
Jeff MorganExecutive Director at Global Conservation
Direct Line did a great job on adaptive design for our mobile and web site, the core for our donor communications.
With their templates, we are now able to keep our content fresh and continue to improve.
Yana AlbrechtManaging Attorney at Bay Immigration Law
I'm extremely impressed with the customer service and the website redesign that DirectLine's developers have done for me. They were able to bring my vision to life in a short amount of time. Every email was answered in full and very quickly. All my customers love my new website and that's what is most important. My website became more useful, more informative, and completely adaptive. Today, most of my customers open my website from phones and tablets, so the adaptive design became a wonderful solution! Great customized CMS, beautiful pictures and videos.. You guys made a miracle happen for me!
Adam O'ConnorBalloon Artist at Fabulous Faces
They have absolutely helped my business grow. It takes work to get top placement on the internet. They helped with that. They helped to redo the web site and overcame obstacles that others could not overcome. I can say that this has worked for me and my business. This is an investment that I will get back in time and probably already have in the type of customers that find and hire me. Thank you Direct Line.
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