Our SEO Strategy Made This Trailer Manufacturer Rank in the Top 10 in Google’s SERP

High-Quality Organic Traffic Increased by 140%

Organic traffic is considered one of the most critical indicators of effective SEO promotion because it represents the number of visitors who find your website after using a search engine. We recommend you focus on this indicator because it can show you the real picture of your progress. If you’re already working with an SEO company, ask them for an organic traffic report to see what they achieved. Not many website owners know how to do this, so it will keep your SEO company on their toes. Unfortunately, many trailer manufacturer website owners don’t understand SEO, so unscrupulous agencies are able to mislead them into believing that their website promotion strategies are going well when they’re not. In our blog, we share some helpful info about how some SEO agencies lie to their clients.

During the promotion stage (November 2018 - September 2019), we saw a growth in organic traffic. The strongest increase was seen in April, a month after the launch of the client’s new website.

If you look at the distribution of traffic on the main channels, you can see that more than 50% of the total traffic is organic. This means that the site is well-ranked in search engines and users find it through search queries.

Another important indicator that your camper manufacturer SEO campaign is successful is the time users spend on your website. An average session of two and a half minutes is good. With a low bounce rate in mind, we can conclude that visitors spent a sufficient amount of time on the site and found the necessary information. In comparison, websites with irrelevant traffic have extremely low average session times and numbers of viewed pages. Those types of websites have high bounce rates. Under those conditions, the behavioral factors of the sites deteriorate and they can’t rank high in SERPs.

If you are looking for professional SEO services, you can contact us. We only use white hat methods and focus on high-quality results.

Impressions and Clicks Increased by 50% According to Search Console

Before start, we need to clear some things up about impressions and clicks in organic SEO. Simply put, search impressions are the number of times people see your website’s link appear in SERPs. Clicks refer to how many people clicked through to the page they saw in SERPs.

If clicks do not grow in line with impressions, this may indicate that users are not attracted to your site when they see it in SERPs. Maybe your site preview is less interesting than your competitor’s or your headers aren’t exciting enough to encourage users to visit your website.

Organic Keywords Increased by 739% and Tripled Organic Traffic

Organic keywords are words and phrases that people use for searching for products and services in search engines. All keywords for promotion should be selected and approved during the stage of building a semantic core. All further progress depends on how correctly the queries were selected. The semantics should be diversified and combine LSI queries. Due to the fact that the site can be ranked by new words, the number of organic words can increase over time.

Website’s Average Position on Google’s SERP

Thanks to our SEO promotion, the website’s average position is constantly growing. This means that the site is beginning to be in higher positions for more requests. The indicator is calculated based on all requests and site positions. For example, if one request ranks 1st in SERPs and another ranks 5th, then the average position in SERPs will be 3rd.

Link Profile Increased Significantly

A link profile is an essential part of website promotion. We increased the domain’s backlink profile at the early development stage, even before creating a keyword map, new structure, or SEO content about the camper manufacturer’s products and services. External links to your site are an indicator to search engines that other resources trust you. It is important to note here that all links should be placed on popular, reputable websites; otherwise, it is a waste of time. In most cases, backlinks from low-authority websites can cause severe damage to the promotion. It’s also crucial to mention that the growth should be smooth and organic, or Google may suspect you to be using black hat SEO methods and kill the SERP rank and presence of a website.

Social Media SEO

For a long time, social networks have been one of the main sources of site traffic, search, and customer engagement. If you do social media SEO properly, it can bring additional sales without any paid promotions.

The client was actively engaged in maintaining the company’s social media presence. They regularly post content and respond to user comments. This makes the company’s social media accounts appear more trustworthy. We updated the accounts with pictures to maintain uniformity between the social media platforms and the site. As this SEO project for camper manufacturer demonstrates, you can do something for your social media yourself.